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llistrations The Official Style Guide llistrations limited


llistrations


llistrations limted Phone: 04 9723487 www.rossellis.org email@rossellis.org

llistrations

PO Box 60452 Wellington 6443 New Zealand

email@rossellis.org

With Compliments: Ellistrations Ltd

llistrations

Illustrating the way Ellistrations Limited, PO Box 60452, Wellington 6443, New Zealand. Ph: 04 9723487 www.rossellis.org email@rossellis.org


llistrations limited Profile Welcome to the Official Ellistrations Style Guide. This is a guide to how to use the company logo, colours and text in a consistent and efficient manner.

Ellistrations Limited is an freelance graphic design company. Our aim is to provide personalized illustrative and graphic design work for companies and individuals. Our policy is to be different from the bunch, and we aim to keep the client happy by involving them in the projects and gaining there creative input. Ellistrations Limited was created in 2012 and currently has two staff members which are both currently located in Wellington New Zealand.

Logo The logo is designed to have both a vector and graphic influence and must only be used within certain constraints which are explain in this booklet.

The Colours The colours are to represent: Grey: Old, wisdom, wealth, spiritual, rebirth and power. Green : New, nature, abundance, money, and vegetation.

llistrations


Colour This page consists of what colours that you may use with the logo.

Using the logo in black & white is acceptable if needed. You may not reverse the colours. The correct colour format can be seen in the image to the right.

llistrations Colour Palette

C M Y K

66.81% 11.87% 100% 0.92%

R G B

98 167 68

Pantone 369 C

C M Y K

64.98% 57.29% 100% 0.92%

R G B

86 186 90

Pantone Cool Gray 11 C


Can and Cannot This page includes a list of things you can do and cannot do in relation to editing the logo or changing colours around it etc.

The Logo must never go under 45mm in diameter. This is an absolute requirement, the logo should never go bigger than 200mm, unless it was to go onto a tee-shirt, and this the only exception.

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The logotype may be reproduced within a gap of 20mm of any other graphics. The company tag line “illustrating the way” can be the only thing which be the exception of breaking the 20mm graphic rule.

When using the tag line there must be a min of 9 point text and maximum of 30 point. Font “Palatino Linotype Italic” must be used for tag line.

The moon must be used in this colour palette and may not be changed to any other colour. They may be used at any size from 3mm to 200mm, but must not be stretched out or misshaped. But may bleed off the page in any instance. The “moons” can be used at any angle. The opacity of the “moons” may be changed to a min of 15%

Illustrating the way

Illustrating the way


Can and Cannot This page includes a list of things you can do and cannot do in relation to editing the logo or changing colours around it etc.

Do not change the colour of the logo unless changing to black and white. Use only the pantones provided.

The logo may be placed on any back ground colour expect green. When in black in white it may be put on green background, but not a black one.

llistrations

The opacity may be change down to a min of 30% otherwise the grey becomes to light and this defies the identity of this company by changing its corporate colours.

llistrations Text The logo text must not be changed from Deutsch Gothic. All body text in all the corporate paper work must be Calibri and no smaller than 9 point no larger than 12 point. Sub headings must be in Calibri Bold 14 to 18 point.

llistrations limited

Headings must be in Deutsch Gothic and be 18 to 36 point and use the “E� moon where possible otherwise may use Calibri Font.

Illustrating the way


llistrations

Illustrating the way


Ross Ellis Email@rossellis.org www.rossellis.org


Styleguideellistrations