Rosie Mossey PORTFOLIO
About Me, From beginning to end the person or the market are my obsession. I use my research and insights to fuel a story and create concepts that reflect that. I relish tackling big problems with big ideas, I am refinfing my skills for the day when I can apply this to something more tangible than my own projects.
Skills Were I feel I truly excel is with my abilities in design research and gathering insights. I am fully competent in Adobe Suite (Photoshop, Illustrator and Indesign). I am not a ‘master’ of sketching, model making or CAD, but I can utilize these methods as a means of communicating my ideas, I am continuously refining these skills. The multi- disciplinary approach we have to projects at Northumbria has provided me with a wide range of diverse skills that cross over different design platforms- product, graphics, user experience and some interaction design.
Education Northumbria University Design for Industry 3rd Year
Placement - 2012 5 month Design Internship at Ilsa Parry Desgin Consultancy & REthinkthings LTD Develops and offers for sale alternative tools for living. Products that demonstrate ambition and meaningful creativity in design.
Live project with...
Brand Strategy Appealing to a younger market. The Luxury speaker brand Bowers and Wilkins have already conquered their current market. They now need to direct their attention to attracting a new sector, before their sound is lost. Their high end, expensive, high quality equipment seems to have alienated younger people. Why, and how do we change that?
Market Insights
1
2
Waterline PLAYLIST APP
activates in close range only
The New Disc
This market, kids of the 90’s, enjoyed the booming years of the CD. With vinyl’s taking a backseat, we took a nostalgic approach we have brought the disc back to the 21st century
Social interaction is enhanced by giving devices this designated space - away from conversation!
Seamless sound, that blends into its surround. Striking form, appealing to a more daring, youthful consumer, not afraid to make a statement.
‘ D a re t o l i s t e n ’
‘Opt in to opting out’
3
The Bus Stop
The service of experience. Teaching the new younger market about the brand, by displaying its quality. Tactical targeting professionals’
of
‘aspiring
Enticing the young market now. So in the future, when they have the spending power they turn to Bowers and Wilkins.
‘Discover our sound. Create your society’
Ilsa Parry Design Consultancy
5 Month Internship
Ilsa Parry was the winner of Phillipe Stark’s BBC Design For Life programme. I was involved in research and concept of stages a number of confidential projects.
REthinkthings LTD Product Outlet and Design Studio Develops and offers alternative tools for living. Products that demonstrate ambition and meaningful creativity in design.
First week,first challenge.
Pulse Stand 2012
Criteria
1. No Funds 2. One Week What I had...
Brown Paper Roll Imagination Scalpel
(found in studio)
With all factors such as size, including all products, material, transport and hand-made manufacture, it was a challenging brief. From design, to building it, to being there - Pulse was a great experience.
in Liberty London Stores in 2013. The products where pitched using the branding and marketing materials I completed. The booklets and leaflets all contained original text and imagery I created.
Branding & Marketing Materials Used
Live project with...
2050 The New Everyday? Technology is at the centre of people’s lives. Ambient living is causing something or some ones job to be replaced.
Mums History
Mums Future
Technology has liberated women, given them opportunities. The domestic revolution, gave mum choices, free time, a catalyst that changed and empowered women. But what role will the mother find herself in 2050 if technology has completely taken over?
is my phone charged?
1900' s
Mother provides nurture and growth
2050
Devices nurture and guide the family
what if... Low Battery
No Signal By 2050 will the mother have surrendered her central role within the family to the device?
Virus
Does the family not function? Mum must nurture the device, that in turn nurtures her family.
Trophies are a symbol of glorification...
They take on a new function, centralising the device.
‘Trophic Power’, is the power source to the phone and family, it takes a glorified physical stance in the home.
Trophic Power
The device is the enabler for a functional family life. It has officially become the central focus of people’s lives. Mum must look after it.
The charger only responds to the touch of the mother.
No matter what, the mother has the ultimate backup plan.
Upon touch, the words of influential women of the past appear, both famous and personal to her. Helping mum.
She has a simple phone. Back to basics, she can call for help.
A woman is like a tea bag- you never know how strong she is until she gets in hot water.
Eleanor Roosevelt
Mums are always in the background keeping the family going, in the future it wont be any different. Although this product outwardly glorifies the phone, it’s a silent momentum to mums.
hr 48 Disruptive Design Challenge The Brief Observe something in your city, then, intervene!
Social Contradictions We complain, about the things we have created. The issues we face, global warming, debt crisis, lack of resources, breakdown in communities - even though they all stem from our own actions.
The Pigeon & The Crumb
Often referred to as rats with wings. They are unwelcome pests. Seen as unsanitary and annoying. But, would they exist if we weren’t layering the streets with the crumbs of our rushed lunch breaks and ‘on the go’ lifestyles? The pigeon is the problem. We are the crumbs attracting them. We see this everyday, this metaphor should be a daily reminder.
The crumbs we cast...
Feeding the problems of society...
breakdown in communities
global warming
economic crisis
depletion of resources
The Installation Northumberland Street, Newcaslte
Homemade ‘Crumb Men’, each labelled with their traits - ego, hypocrisy, ignorance and greed... It wasn’t long before the Pigeons, representing the problems, came flying in. We see this metaphor everyday, time to take note
live project with...
Breaking The Cycle Changing Laundry Behaviour
The Chocolate Box
The Obvious Cycle
Creating behaviour change towards not just temperature but number of washes
The Dangerous Cycle
Precious
Selection
We wanted to create that chocolate box moment. Where you want to use a capsule, but at the same time you don’t in-case you want it later.
Desire
Month timestrip begins upon open. . .
The timestrip acts as a gauge and a visual reminder to the user...
1 2
Whats your choice... CHOICE 1
CHOICE 2 Creating a choice makes them not just think about this wash, but also the next. Encouraging selective washing, not wasteful washing
A month against 24 cycles is the
3
optimum time against which bacteria
Then...
builds up in the machine, due to cold washing. So after 24 capsules, we have a special final ultimate clean wash. It cleans the machine and completes the cycle.
When the timestrip is code revealed
1. Input timestrip code
2. One category highlighted
3. Reward revealed quiz, poem, story, prize...
www.moretolife.com/reward
www.moretolife.com/enter_code
Input code
3 4 8
79
2 4
...because there is more to life then Laundry
...because there is more to life then Laundry
Fun, light hearted and informative
Empty box
Which will come First ? Full timestrip
There are two different types of washer. 9 capsules cycle are for a single person or a couple, who will have a lot less washes that a family who we are aiming the 25 capsule cycle towards.
25 Capsules
We want people to select their cycles.
9 Capsules
Non-literal
Form
Designers often to bring together art and science, giving meaning to function. Creating a journey of interaction. Here the focus is on form without function, focusing on the 10 ft read, the form and silhouette of the product.
Where did all the buttons go?
Sketch Modelling Playing with the merging of a blocky structure into something more solid
Experimenting with the combination of an organic element in contrast with the geometric pieces.
Adding a texture/colour difference to some of the ‘buttons’ - encouraging touch
The Real Touch With a lot of products focused on touch screen technology, I was interested in creating something with a dynamic element of operation, away from the screen. Bringing excitement back to the ‘touch’.
ajor th m any i w f Brie comp Livefectionary ent reem g con a e
No
Project Peacock
sur
sclo n-di
Only 1 in 5 shoppers go down the confectionary aisle. Task Gather consumer insights and design an aisle that brings the ‘magic’ back to chocolate whilst involving the buisness considerations for an FMCG product.
USER PERCEPTION TEST Testing whether the appreciation of the craft and personality of a chocolate effected people tastes.
TEST & RESULTS
(the same)
We offered two chocolates, A and B – both the exact same. I gave a detailed and sensual description of A, explaining and describing all he elements. Giving them purpose towards the taste. ‘thich protective top layer, crunches throughout bite’
‘thin walls and textured base, aids melting’
For B, I said nothing ‘gooey soft gooey caramel, sticks to your tounge’
‘just ordinary’ ‘densely whipped nougat centre, creamy sensations’
“WOW - The caramel in A is much better than B, you can really taste the difference” Rolo’s quality control tester
? I cannot reveal the contents of the aisle that was designed, but I can give you a taster of how we intended to deliver our idea to retailers...
A brochure. Our communication tool bridges the gap between the design team and the store managers
RSA
Addressing non-religious spirituality in modern contexts.
Competition 2013 ‘Speaking Of the Spiritual’
Find Perspective
Religion and spirituality are closely linked. Spirituality has the ability to be void of religion.
People may not believe in religion, but being spiritual is almost inevitable.
Spirituality comes from the realisation that there is something bigger than ourselves.
Life.
Spirituality is the measurement of yourself on your position in life against the world around you.
...borrow from the cornerstones of religion
space, symbolisim & teachings
Development Idea 1
Think Tanks...
Benches Escape from the high street
Everyday opportunities and 21st century teachings.
Idea 2
Design Your Own Religion... A tactile object, and symbol for non-believers.
Individual and customized. A visual reminder of the self. A means of catharsis...
Poetry/stories/Art - inspiring pieces that cause self-reflection and momentary stillness from everyday life.
START
Computer Labs For the things you cant search online for.
Phonebooths Reviving the connections inside... carefully considered questions that force deep thought and reflection
FINNISH
The symbol. Ambiguous and void of religious connotations.
Space & Symbolism
Embedded in cities Only turns on by persons choice. They lead to destinations of experience.
Directing people to thought provoking places, offering them a valuable interaction and an opportunity to leave their mark.
After is a visual and physical reminder in everyday places. Transcendent.
Universal, acts as physical guidance and mental reminder along everyday journeys.
The Space. To met the needs of contemporary society it must:
1
Create ‘new teachings’ using culture the age-old messages lie within music, poetry and literature.
2
Feel customised, we get what we want, how we want it. Spirituality is the same.
3
Convenient, something appears when we want it.
4
Have a new symbol, that holds ambiguous meaning which transcends everyday places.
that
only
You cant force some one to be reflective and think. You can just offer them the moment and the space. I aim to offer an environment where it is inevitable. Above all, must not mention the word spirituality, the word puts people off and alienates them.
A landmark, a scenic view, architectural Beauty
Offering viewpoints at a perspective that is breathtaking enough to make the person think. When they are there, give them the timeless lesson in the ‘cultural teaching’.
The Teaching.
The Teaching. Music, poetry, literature. Prompted by the person. Becomes individual to their experience, giving guidance and consolation, even inspiration. From classic and contemporary sources.
“Do not pity the dead Harry. Pity the living, and, above all, those who live without love.” Albus Dubledore Harry Potter
"I've got the key to my castle in the air, but whether I can unlock the door remains to be seen." Louisa May Alcott, Little Women
Feeling... Sad. Lonely. Happy. Bored. Anxious. Depressed.
Activate The persons choice. Physical symbols embedded in urban areas not just guiding this journey, but also are a mental reminder in everyday journeys.
Choose your journey The digital device is secondary to the physical experience. Offering everyday local journeys and others much further, almost similar to ‘pilgrimages’
Experience & Interaction A place that offers transcendence and magic. Off the beaten track, that has the power to make you stop and think. Completely ambiguous and open. Giving perspective.
Find Perspective Interaction
Thank You rosemarie.mossey@northumbria.ac.uk 07956538611