Circumference is a new beauty brand that is changing the conversation when it comes to products that are as good for the environment as they are for the skin. Jina Kim, the brand's co-founder shares how she parlayed her love for Mother Earth into a skincare range powered by good intentions.
BR AND TO KNOW
CIRCUMFERENCE What was the moment that sparked you to start your brand? Growing up in a traditional Korean household, skincare was a discipline that my mother and aunts instilled in me early. I learned that the philosophy behind skincare isn’t about quickly fixing or changing your skin, it’s about building and instilling habits that promote the healthiest skin possible. My personal interest in environmentalism led me to research and learn about the ecological and social impact that the beauty industry has had for decades. Many don’t know that our industry is, unfortunately, littered with issues that cause long-lasting harm, from depletion of scarce natural resources, deforestation and land degradation to toxic manufacturing practices and the sheer amount of plastics and waste that are produced. It was really at
Interview by Alison Engstrom Photographed by Brendan Wixted Portrait Courtesy of Circumference
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