PRICE MARGIN PRICE MARGIN COMPANY DISTRIBUTORS DISTRIBUTORS RETAILERS RETAILERS CONSUMERS
COKE
PEPSI
RC COLA
PRAN
SUNCREST
TO 176 TK 175 TK 170 TK 170 TK
175 TK 147 TK
190 TK 190 TK 156 TK 156 TK
190 TK 164 TK
240 TK 240 TK 240 TK 240 TK
240 TK 216 TK
TO TO
DEPOSIT AGAINST CRATES AND BOTTLES ⇒ FOR 250/300 ML BOTTLES DEPOSIT DEPOSIT CRATES DEPOSIT BOTTLES
VIRGI N
COKE
PEPSI
RC COLA
PRAN
SUNCREST
30 TK
30 TK
30 TK
30 TK
30 TK
AGAINST AGAINST 120 TK 120 TK 120 TK 120 TK 120 TK
⇒ FOR 1000 ML BOTTLES DEPOSIT COKE DEPOSIT AGAINST CRATES 150 TK DEPOSIT AGAINST BOTTLES 240 TK SIGNBOARDS OWNERS Personal Coke Pepsi RC Virgin Others
PEPSI
RC COLA
150 TK
100(12)/50(6) TK
240 TK
120/240 TK
36% 28% 16% 9% 7% 4%
COMPANY WISE COOLER POSITION PERSONAL 45% COKE 22% PEPSI 16% RC 9% VIRGIN 5% S-CREST 3% PRESENT BRAND CONSUMED BRAND COKE 62.13% PEPSI 17.26% RC 9.11%
%