A L E X A N D R A
W E I G M A N N
◆ RETAIL MARKETING CONSULTANT ◆
hello@alexandraweigmann.com ◆ alexandraweigmann.com ◆ +44 5298 5279
S O C I A L fb.me/alexweigman @alexweigman
P R O F I L E I am a retail marketing consultant seeking a full-time position in the field of retail and marketing, where I can apply my knowledge and skills for continuous improvement. I have broad experience in retail management and market research, developing strategies that drive products to success
@alexandratweets
P R O F E S S I O N A L
E X P E R I E N C E
Marketing Specialist Great Ideas Inc. Jan 2013 - Dec 2014
Developed a social media strategy to increase following Spearheaded a viral campaign for one of the company's new products Market research for an innovative new product line
Brand Manager Rich Media Interactive Feb 2011 - Dec 2012
Implemented and improved internal communications system between accounts Created new branding collaterals for a private label company
Product Intern Twilight Multimedia Apr 2010 - Aug 2011
Spearheaded creative visual merchandising projects for 10 retail branches Led a sucessful launch event for one of the company's new products Tracked daily expenses and transactions
E X P E R T I S E Retail Management
E D U C A T I O N 2009 - 2013
Bachelor of Arts, Major in Marketing Communication University of Dundee GPA: 3.9
May - Aug 2010
Certificate in Retail Management University of London Short Course
Consulting Budget Control Visual Mechandising Account Management Brand Development Market Research
S K I L L S Leadership Communication Blogging Strategic Planning Visual Presentations Public Speaking
R E F E R E N C E S
A F F I L I A T I O N S
Amelia Whiteley Professor, University of Dundee amelia.whiteley@dundee.edu
British Marketing Association Member 2010 - Present
Yasmin Velez Mentor, Bright Ideas Inc. amelia.whiteley@dundee.edu
Archers Business Club Marketing Head 2009 - 2010