Pete Hellicar & Joel Gethin Lewis Founders at
Hellicar & Lewis
WDYDWYD? A day in the life of Hellicar & Lewis – tea to start, compulsory. Battling studio mates for control of the office stereo. Moans/lolz at Dad Jokes. The constant slow erosion of the romance between us all. Our work is split into three areas: commercial, therapeutic and artistic. So there is always a huge variety of activities going on, an average day doesn’t really exist. The best thing about it is getting to work with your friends, having a choice about who you work with and how you do that. Variety of projects in lots of different areas. Being able to work at pace, and to change direction quickly. Lack of wage slavery. Freedom at work is freedom from work.
How did we make our dream a reality? We started slowly, tested the water and then iterated. Communication is key. However, because we are the business, we are irreplaceable – great for the ego, but bad for sleep and family life. Communication is the only way to overcome this and maintain a healthy amount of perspective on our position in the universe. The most rewarding aspect is seeing people using our work and smiling. Watching our team and collaborators being amazing. Having the
110 ROOMS W hy Do You Do W hat You Do?
Pete Hellicar & Joel Gethin Lewis
Truth is the killer app in design and communication. Knowing you know nothing. Friendship. Music