EXIT THROUGH THE GIFT SHOP.
So far in our search to understand the dynamics of the signs we detect a common denominator which is CREATIVITY. Before we map our findings on the System, let’s have a closer look at the other aspects which drive the changes in our lifeworld. 3.3 3.3.1
HOW TECHNOLOGY DOMINATES OUR VISUAL SENSES. PICTURES TAKE OVER THE INITIATIVE.
In previous chapters, I have demonstrated how our vision operates in a two-way mode. I see a picture, and I process the content; this creates what I see. In fact, this is filtered information; my unconscious selects those things which seem relevant at the moment and pushes the rest of the data to the background. This filter is set by different parameters such as experience, knowledge, unconscious attraction or repulsions for some things, etc. The other direction is that the picture itself starts to speak. What the image want to express is not clear. A lot depends on our mental mood of the moment. The longer we watch, the more comfortable we can receive the message from the view, what easily is demonstrated when watching art. If you want that a picture starts talking to you, then you have to give time to the object so that it can speak. This is the problem in modern time. The things around us do not get time to talk to us and to release their message. The System does not allow to stare at objects or to start a dialogue with an object unless the things are signs only. The visual inputs are nowadays too overwhelming. Meaning does not get the chance to pop up. A view without purpose has the task to be a Sign and 240