TECHNOLOGY

MARKETING

Celebrate National Roller Skating Month with These Campaigns

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on any promotion and a price point comfortably under $100.

your new customer initiatives to convert first-time walk-ins into regular skaters, such as point-ofsale birthday collectors and offering free WiFi that requires an email address to connect. Once Love at First Skate you’ve acquired a few key data points from these It’s social, it’s nostalgic, and it’s a great new visitors, you’re well on your way to making opportunity to share laughs and make customers for life—who are sure to spin by for memories—so naturally, roller skating and date many more National Roller Skating Months to night make quite the pair. Though the soundtrack come. has changed from the Bee Gees to Britney to Bruno Mars, slipping into some skates and Pick a (Gift) Card, Any (Gift) rounding the rink hand-in-hand with your new Card date, or your long-time love is timeless. Which is For roller skating When the whole month is rink ring leaders like just made for surprises—who yourself, this is a once-aneeds to wait for a holiday? year revenue generating Offering gift cards at National opportunity to get the Roller Skating Month exclusive word out—and get online-only savings is the right customers back through way to reach the customers your doors in droves looking to get a two month for four weeks of fourhead start on their Christmas wheeled highlights bound list. Grab a card for a kid who to leave a major case of may need a fresh pair of skates skate fever. Taking a cue from your onsite store, or from the very roots of swoop one up for themselves what it means to lace up for old times sake (or skate). and go in the first place, Pre-scheduling the gift card let’s get things moving in offer to run for a limited time the right direction with a only creates a sense of urgency, deeper look on how you propelling sales within a can blend the theme of the month where skating is already big month into a series of on their minds. Depending on marketing campaigns setyour price of admission and up for success. products, consider offering a few different pricing why crafting a campaign during National Roller Skating Month that steps up the fluttering hearts options to give your customers a choice like $40 for a $50 gift card or $75 for a $100 gift card factor with a compelling message and discount We Are Family should do the trick. meant for lovebirds has the potential to unlock Roll for one, roll for all. With just the right mix even greater revenue. When it’s all said and done, National Roller of exercise and entertainment, roller skating is Skating Month is ultimately a reminder to keep it Play up the romance factor, turn the lights one of the rare activities available that consistently down low, and host a retro-meets-modern couples moving while taking the necessary time to reflect pleases a crowd. Take the familiar family of night, complete with admission, skate rental, and on the past. At FetchRev, we understand your four for example. Offering a discounted group customers come first and that the journey of your a champagne (or sparkling cider) toast to love. skate package targeted to moms and dads that business is still being written. With our expert Turn-back-the-clock or turn up the heat with includes admission, skate rental, food (think industry knowledge and exceptional support pizza or hot dogs) and a pitcher of soda provides a playlist that features the hits of yesterday and we can get you on the right track with the right today, and watch as your customers make the a compelling reason to get the whole crew out promotional campaign today. magic happen. for a great night out. Best of all, once they’re in the building, your customers are likely to spend on extra concessions to snack on, skate on over Friends Roll Together BRANDON WILLEY to any additional attractions you may offer such What’s even better than getting one of your Brandon Willey is the CEO as the arcade or laser tag arena, and of course, of FetchRev and has broad come back again in the near future for even more customers back in the door? Watching that knowledge of the local digital customer walk in with their friend, who may family fun. When taking into account the price marketing ecosystem with be brand-new to your rink. After all, there’ s no of your National Roller Skating Month bundle, extensive experience in email more powerful form of marketing than a personal remember that people are more likely to spend and search marketing, social recommendation. In honor of National Roller money when they’re also saving money, especially media, retargeting, geotargeting, segmentation, Skating Month, encourage your customers to a family unit balancing a budget. At FetchRev, automation, machine learning and more. He can we suggest offering at least a 20 percent discount bring their friends and family with a two-for-one be reached at brandon@fetchrev.com or by all-inclusive package deal. Now’s the time to boost calling 855-979-7833. s we turn the page from summer to fall, October annually brings 31 days of tributes and tradition in the shape of National Roller Skating Month to both family entertainment centers and skate enthusiasts everywhere. Just as worthy of a spot in the American pastime pantheon as baseball or bowling, this month-long observance is so much more than just another ho-hum reason to hang a hashtag on social media or tip your cap in celebration and call it a day.

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Rinksider - The Roller Skating Business Magazine |

September/October 2018 www.rollerskating.org