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TECHNOLOGY

CUSTOMER RETENTION

By Brandon Willey, CEO, FetchRev

It happens in every market. The weather warms up and before too long your sunshine is stolen by a large contingent of loyal customers opting for outdoor activities and entertainment. Naturally, one can only stay mad at Mother Nature for so long, right? While the slow seasons of years past may have made you the authority on watching the tumbleweeds roll by and the revenue dry up, refusing to settle for status quo under sunny skies is the first step to developing a strategy that keeps your business going strong no matter what the forecast holds. Let’s take a look at some tried-and-true methods to tame the frustration and get your customers back in the door, spending.

your local Little League or the parks and recreation office to suggest hosting a team night or fundraiser at your facility. Offering a group discount will help keep prices affordable for parents, and entertaining a full roster of competitive, active kids is a winning way to spread your reach. Essentially, it’s networking without pressure. After all, when kids have fun, they’ll tell all their friends and want to come back.

Let’s Book a Party Now and Have a Blast Later

As a child, having a summer birthday may seem like the best case scenario—no school, no homework, and all the free time in the world— but the truth is, kids miss celebrating with cupcakes in class and being Don’t Be Afraid to Take One for the Team surrounded by the company of their friends. For parents, planning a Spring marks the official start of many youth sports seasons, from tee- birthday party can fall off the radar while in the midst of shuffling little ball to tennis to track and field. While wind sprints and push-ups propel ones off to summer camp and scheduling family vacations. Fortunately, the squad out of winter mode and into a championship mindset, team your facility can be a summer birthday savior in a few simple steps. chemistry is fortified by bonding over fun times off the field. Contact 50 /

Rinksider - The Roller Skating Business Magazine | May/June 2018 www.rollerskating.org

Profile for Roller Skating Association International

2018 May/June Rinksider  

In this issue, readers will learn about how two rinks returned to their glory day, token laws, how one rink went strictly 14 and under, brin...

2018 May/June Rinksider  

In this issue, readers will learn about how two rinks returned to their glory day, token laws, how one rink went strictly 14 and under, brin...

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