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An ambience or interior that changes seasonally. Could be a platform for interior design students to get real experience and opportunity for the dentist or hospital to have the makeover for free.

is tur u F

ctive table









This graph shows how high I can throw the sweets approximately.

Drumsticks topology/


After having been intoduced to the practice of taxonomy, which resulted in a series of workshops working with sweets that have many potential to be arranged systematically, we were asked to look for some other objects to be categorized. Thus, I have explored many different objects and I have decided to settle with drumsticks for both personal and emotional reasons.

In order of height








Drawing exercise/


1. Object drawn with opposite hand. 2. Only the shadows of the object are drawn. 3. Object drawn with a rubber. 4. Only the basic geometric components of the objects are drawn. 5. Drawn by a description given by a peer without having seen the object itself.


Boxing London/


This 2 weeks project was undertaken collaboratively with my allocated partner David Hedberg. We were given a street (White Hart Yard) in and around Borough High Street and were to research the street and as a result encapsulate all our findings in a container the ground area of which must not have exceeded 30 cm width x 30 cm depth. We had to construct the container out of a material we thought would be appropriate to the street. The only ground rule we had was that the container and its content not only did have to be related to the street but also had to be integral to the “product�. We were also to consider the following: History, Geography, Psychogeography, Social status, Architecture, People, Visual Metaphor.

Images showing the research in progress after me and Dave paid several visits to our allocated street The White Hart Yard just off Borough High Street. Even on our first visit we felt some historical relation between the street and its past, but we just couldn’t put our finger on it... 99




The Elizabethan Inn Yards were a fore-runner to Elizabethan Theatres - such as the Globe Theatre. A large number of these inns were located in the capital of England in London, the centre of Elizabethan trade. The courtyards of these inns were where the first plays in England were performed and the name ‘inn-yard’ was born. 103

Our efforts to portray and convey the psychogeographical feel of the street has resulted in this wooden box containing a stage and an lcd screen showing a film we had shot about the street’s current state to put things in contrast and perspective.





A pictograph (also called pictogram) is an ideogram that conveys its meaning through its pictorial resemblance to a physical object. Earliest examples of pictographs include ancient or prehistoric drawings (hieroglyphs) or paintings found on rock walls (petroglyphs). Pictographs are also used in writing and graphic systems in which the characters are to a considerable extent pictorial in appearance. In the next exercise I was to describe 24 hours in my life using only pictograms as a means of communication.









End Users/ Affordances/

Affordance is a property in which the physical characteristics of an object or an environment influence its function and interaction. In 1988, Donald Norman appropriated the term affordances in the context of human-machine interaction to refer to just those action possibilities which are readily perceivable by an actor. For this introductory project I was asked to create a photo essay of at least 50 affordances. 113

End Users/ Affordances/ Bracelet/


This is a follow-on project from the Affordances Photo Essay. My task was to take one of the photographed artefacts and to modify it. I could modify the artefact in different ways: Modify the use/meaning of the affordance(s), add or subtract any affordance(s), change the affordance(s) only slightly or drastically etc. Either way the Re-designed artefact had to have a different meaning or function from the original; it could be ironic, dramatic, funny, intense, etc.



My idea for this project came about from the struggle and personal experience I was having with bags. As a college student my hands are always occupied with a variety of things regardless of day or time. Designers as “pastime flaneurs� either carry interesting artefacts or find some to carry so they can satisfy their insatiable appetite for discovering new and adventurous situations that ensue the innate nature of objects. Therefore, to purely make my life easier in the future I decided to create a hook on a bracelet that not only did give new prospects to the object but also function and look as well. 117


My final prototype of the project suitably presented and resolved to a good level. This series of photographs are meant to show my new bracelet in use with the capability of hooking a bag on to it.



Alter ego/

Dr Jeckyll and Mr. Hyde, Clark Kent and Superman, Bruno and Sascha Baron Cohen, Eminem and Slim Shady. What type of transformation happens when a person takes on an alter-ego? They are still essentially the same person, but they are also at the same time a completely different person. What would happen if I applied the same transformation to an object? Working with an everyday object, I analysed what it is that makes it that object and what “personality� this object has. How can I change this personality? What qualities would the object acquire? 121



Illustrations on some visual explorations and expressions with regards to alternative, imaginary use for barcodes.






“ To provide conditions where users can be provoked to reflect on their everyday experience of electronic objects, it is necessary to go beyond forms of estrangement grounded in the visual and instead explore the aesthetics of use, turning to a form of strangeness that lends the object a purposfulness. The image of the black box becomes the statring point for exploring new languages of representation rather than interactivity.� (Anthony Dunn) 130



A poster design on the dystopic idea of we, humans, are all just being barcodes and numbers in the “system� and that true individuality can rarely be expressed and surfaced. 133

3d structure/


I was asked to build a structure to support a full 33cl can over a span of 1 metre (a 1 metre gap between two tables) for 60 seconds. There are some restrictions: The structure cannot be fastened to the tables or to anything else; it must be free standing and rest on top of the two tables. The only materials you can use are plastic straws, sewing pins (dressmaking pins) and thread. No other materials and no adhesives allowed. The aim of the project was to get me thinking structurally in three dimensions and to start understanding the properties of certain materials in terms of tension and compression.



















Me and my partner Dave Hedberg actually managed to figure out a way to finish our bridge structure in 2 hours and make it function for several hours. For this we used 30 straws, needles, pins and some thread that can hold a 33cl can over a 1 meter span. To this end, drunken with our success we decided to design a brochure that describes the process to anyone interested in this exercise...





For this project I had to think back to the first time I tried to find my way around the Elephant and Castle roundabout. How did I actually get to the other side? Was it straightforward? This brief was about designing a system that helps people find their way around the Elephant and Castle roundabout. This was a collaborative project in groups of 5 to analyse the problem and come up with a solution. 143


A group brainstorm session where we determined a number of factors, areas potentially affecting our desing solutions. 145

After research and cogitation between ourselves we decided to utilise the sky and build a massive orange arrow made out of bubble wrap (weight purposes). We would then fill it with a 100 balloons at least, attach it to a thread of some sort and let it float about on the sky. This idea, which needs much testing, will give us and indication to our assumption as to just how often would people look at the sky for help and “advice�. The project was looking rather conceptual at this stage so testing was inevitable. 147

Unfortunately, after having tried to fill the bubble wrap arrow with 100 balloons, it still proved to be difficult and would not take off with the effect we had anticipated. As a result, even though we had great fun, this projects remains an experimental failure. 148



Meanwhile, another solution I was working on simultaneously was an electronic system (embeded in the pavement) that gives you a list of popular and possible destinaions in the perimeter of the Elephant and Castle roundabout. Each set of locations on the list (see in picture) go to different directions so after chosing your destination you step on the button and a line of LED lights would turn up to assist you locate yourself in relation to the maze of underground system. 151

End Users/ Sensor walk/


A sensor is a device that measures a physical quantity (light, electricity, gas, sound, movement, presence) and converts it into a signal which can be used by an observer (such as electricity, light, sound, etc). I was required to take a walk within a specific area and document all the sensors I would see and what these did. I also had to produce a graphic analysis of my findings in any way I saw it would fit the purpose of appropriate communication and visual explanation.


oyster swipe card ELEPHANT & CASTLE hand dryer/ moister sensor

Metal detectors/ in shops in general

taps/ in men’s room/ motion sensor CCTV/ motion sensor

Electronic gates/ electro-magnetic train tickets

LCC electronic gates at lcc/ disabled entrance/ ID card

smoke detector/

elevator/ electric doors/ weight sensitive floors

Credit card reader/ magnetic

Smoke detector

Automated announcements on trains Button/ allows to open door


Vending machine/buttons/ coin recognition

Light signals/ above buttons signal when button can be pushed

Automated doors oyster swipe card

Emergency lever on trains Rails/ signals /electricity sensors


Strongly noticeable

Traffic lamp ESHER


Microwave/multiple sensors Kettle/heat sensor turns kettle off at a certain temperature

Mobile phone alarm/vibration

Noticeable Hardly noticeable Unaware


Strongly noticeable

Moderate Noticeable Hardly noticeable Unaware





“The primary goal of infographics is to inform, and thus our approach is shaped by the rules of graphic design and not art.” – Lutz Issler


End Users/ Arduino/


All man-made objects offer the possibility for interaction, and all design activities can be viewed as design for interacion. The same as for spaces, messages, systems...etc. In this project we have looked at how we interact with non digital objects and how we can modify that interaction through the introduction of a digital element. We have used simple sensors such as motion, infrared, piezo (sound), photo resistor . For this we used the latest design electronics called Arduino.



Arduino is an open-source electronics prototyping platform based on flexible, easy-to-use hardware and software. It’s intended for artists, designers, hobbyists, and anyone interested in creating interactive objects or environments. Arduino can sense the environment by receiving input from a variety of sensors and can affect its surroundings by controlling lights, motors, and other actuators. The microcontroller on the board is programmed using the Arduino programming language (based on Wiring) and the Arduino development environment. It was all designed to meet designer’s objectives in the age of domestic electronics and synthetic chemistry, bringing together different perspectives.


Arduino/ Find & Improve/


Our chosen object to be improved was a simple coathanger. Me and my partner Dave H. started interacting with the hanger and asked questions about the object such as: What other quality can be added to this item? What extra properties could it take on in order to involve people more and relate to it at a more emotional level? What information could it tell me? Where do we use coathangers? Possible answers were: home, office, cloak-room, shops (Retail). Could it give us an update on the weather? Could it help us organize and match our garments? Could it enhance the shopping experience so people would have a greater level of emotional relationship to the item they’re choosing?






Packaing exercise/


In this one day exercise with paper we played around with packaging solutions for a number of vegetables at hand. It was not so much about the nicety of the packaging but about sustainability, new quirky ideas with only limited materials. This quick prototyping unit helped us to be more inventive and not to be bounded with limitations. The human mind is a powerful hardware and is scarily innovative when faced with challanges and boundaries.

Prototyping/ Projections/


This projects focuses on prototyping, which is the process of building a model of a physical environment, and preparations for projections on the final model of our chosen environment or structure. The secondary priority of this particular project was also to look at viral advertising techniques and messages to incorporate them in the process provided that they suit the purposes. Viral advertising refers to marketing techniques that use pre-existing social networks such as video clips (You tube), text messages, interactive pop-ups to produce increases in brand awareness or to achieve other marketing objectives.




For my projection, this one is meant to depict the rising sun in the form of a geometric shape right next to the model and the type on the facade is explaining that shapes are concepts and conepts are shapes. Throughout this project my aim was to try out as many possibilities as I could and gain experience rather than reach a finished stage with the building perfectly. O 176


One of my final ideas took shape in a wacky way. Now, the message may come across as childish- looking but that is exactly what I wanted to emphasise. My viral targets children and it promotes the idea of (design) museums being funky and fun places to visit. The message is: “Museums are funky.�

The way we eat/


In this project we were to explore the act of eating from different points of view, such as the social aspects of eating, the mechanics of the physical act of eating, the cultural associations with eating, eating in the news, fast food and slow food, diets excesses and waste, etc. The results of this exploration were then used to generate ideas and concept that would be represented through a series of “prototypes� to be tested and modified.


Chop is an inclusive cooking device and visual language exploration into a specific cooking method that attempts to reproduce recipes visually and to provide aid for children with learning difficulties such as dyslexia, understanding of words and ideas (actions). Basic reading problems occur when there is difficulty understanding the relationship between sounds, letters and words. Reading comprehension problems occur when there is an inability to grasp the meaning of words, phrases, and paragraphs, therefore the inability to link steps in cooking. 182

This graphic device could provide a visual perspective and solution to a verbal description problem. The pictographic method used in the device can give visible form to concepts, physical actions and ideas related to cooking. The circular shape of the device is a platform for interpreting narratives and, thus, essential for the user to comprehend the sequences of interlinking events that take place in the cooking process. Although, the programme, that is writing with symbols embeded in the device, works well with dyslexic children, it is not an overall solution to all types of learning disabilities.




With some progression after finishing the main circular cooking device I figured it could be taken further. Also after having my first inter-crit midway through the project I received some interesting feedback from my peers that helped me merge the idea of having recipes and a chopping board into the same object so the information and the action that ensues are at the same place. Using CAD software I managed to visualize the prototype that would help give us an idea of how it would look. 187

In these illustrations I intend to delineate the basic shapes of kitchen hardware in a taxonomical order so in that way children can learn the very elementary foundations of physical cooking. This is also the visual vocabulary for the device and anyone who grasps it will have easier recognition over the pictorial recipes incorporated. 189

“Iconic representation is the use of pictorial images. The use of pictorial images reduces performance load and help improve the recognition and recall of signs. Signs can represent actions, objects and concepts.” – Jill Butler




Broad Oak Farm Branding Project/

This was our first live project in the first year in collaboration with Broad Oak Farm, which is a family run business making quality sausages. Our task was to improve Broad Oak Farm’s brand visibility and their customer’s experience by designing brand publicity in any form. The aim was to reach out to new markets and offer the customer more of a brand experience. We were separated into groups of three in order to be able to look at more areas of marketing and and other product ventures to improve their brand portfolio. 193


The final idea we chose to visualize and take further was the complimentary 3d pop-up slips. These pop-ups take the form of ordinary menus at first sight, however when opened they offer a more enhanced 3d scenes (an elegant french looking interior and an old fashioned pub table). The core idea was to create mementos (micro-moments) in pub-goers life, something unexpected upon close inspection. People tend to read the menus in pubs and restaurants while waiting for their orders to pass the time, so why not surprise them with an out of ordinary, whitty design. 195




Handover Gift/

The Olympic games is the greatest show on Earth culminating with the climax of the Closing Ceremony. In the 2012 Olympics in London there will be a hypothetical, new feature, the Handover Gift from London to the mayor of Rio de Janeiro. We were asked to both visualize and prototype this gift in such a way that it had to represent London and not the UK and all the 26 sporting categories identified such that none takes ascendancy. We were also asked to think of ways of incorporating a digital storage and projection device so the public could interact with it. For this I chose St. Pauls’ cathedral’s dome as the basis geared up with some modern 360º holographic display inside. 199

Graphic Product Innovation (1st year)  

Most of my work from GPI 1st year at LCC London.