Rodeo Life 2019 featuring Ty Erickson

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Cover Photo of Ty Erickson, courtesy of PRCA, photographer Phil Doyle

Welcome to the National Finals Rodeo edition of Rodeo Life. We are so excited to feature Ty Erickson on our cover and to have an opportunity to work with him, see his exclusive interview on page 16. We have several other rodeo champions who have personally participated in this edition from Scott Guenthner (page 20) to Tyson Durfey (page 30) to our “Women to Watch” feature that includes Miss Rodeo America 2019 Taylor McNair and country star Adrian Buckaroogirl Brannan, all focusing on the important role that rodeo has played in their life. We thank you all for your time and dedication.

See our article on Servant Leadership provided by the Professional Armed Forces Rodeo Association that explores the rich tradition of our U.S. Military and their passion for Rodeo

The Road to

The road to the NFR is paved with dreams, both fulfilled and broken. Though it is traversed by many, few are declared world champions at the end. Most will agree, the destination is not the sweetest part. It’s the journey down the road that remains with them for a lifetime.

The well-worn road leading to the Thomas and Mack tells the tale of more than just the top fifteen competitors in eight rodeo events. Of the more than 150,000 people in Las Vegas last December, only 135 wore a back number. The unsung troubadours of the National Finals Rodeo come in the form of rodeo queens, pickup men, stock contractors, rodeo personnel, fans young and old, bull fighters, arena crew, chute and gate men, and rodeo announcers.

THE ROAD TO MISS RODEO AMERICA

At just six years old, the road to the NFR started for Taylor Spears, Miss Rodeo Oklahoma 2018. A record breaker in her state, she has dreamt of taking a hot lap around the Thomas and Mack since she won her first title as Miss Rodeo Oklahoma Sweetheart.

“The most unique part about my road is that I have worked for this my entire life, literally,” Spears said. “Last December was the moment, the final draw, it was my one shot. Preparing for that was mentally challenging because I have just lived out last year to the fullest, it was the year I had been working towards my entire life.”

Miss Rodeo America hopefuls from across the nation have been dreaming of Black Hills Gold their entire lives also. The fierce competition kicks off for each young lady the second her state crown is placed on her hat.

During the eight days of appearances, speeches, fashion shows, written exams, interviews and horsemanship patterns, the contestants are put through their paces.

Spears pulled up just short of the title, but finishing in second place was still more than she could have dreamed of.

Three-hundred and sixty-five days are devoted to Oklahoma and the sport of rodeo, with the ultimate goal of representing the entire nation in the back of each lady’s mind. Each travels thousands of miles, visiting each corner of the U.S. for rodeos big and small.

Taylor Spears, MRO 2018, with the American Flag surrounded by the Slash

O Longhorns out of Woodward, OK at the Woodward Elks Rodeo in Woodward, OK. Photo by Annie Jo Gilbert of Roan Pony Productions.

the NFR/JNFR

It is hard to fathom who covers more ground on their way to Las Vegas, queens or contestants? Regardless, each comes with its own set of challenges and preparation requirements.

“The hardest part about the road to the NFR is the preparation. All the work for a championship title or for the Miss Rodeo America crown is done before you get to Vegas,” Spears explained.

An integral part to soaking up the 365 days representing the state of Oklahoma is Spears’ support system: friends, family, and fellow queens. In 2018 Spears dedicated her days to rodeo, from studying and working on her horsemanship, to giving impromptu speeches at the drop of a hat. Representing the sport of rodeo, much like the road to the NFR, takes an insurmountable amount of dedication and sweat equity.

“I worked for the chance to compete for Miss Rodeo America my entire life so my family was invested, I was invested, everyone behind me was invested,” Spears said. “And I know that is what helps everything work out on the road to the NFR. I was incredibly blessed to be living my dream.”

Heavily sprinkled along this road are not only unique experiences, but people who make the job worthwhile for Spears and her fellow state queens.

“My goal from the very beginning was to make the most of those 365 days,” Spears said. “Through that, I have been able to witness to people who I would have never come into contact with otherwise, I have marketed myself for my future career and even been able to inspire people along the way. So truly the best part and my favorite about the road is all the people who were on my ride to the 2018 NFR.”

THE ROAD TO WORLD CHAMPION

Traversing the road to the NFR a total of six times is bull dogger Matt Reeves. No two trips are the same, though the point at which Reeves knows his fate for December is the biggest change each year.

“My very first year, 2007, I made the cut for the finals at the very last rodeo of the year,” Reeves said with a laugh. “It was wild, we had gone all year working hard. I went to Dallas for the Texas Stampede and knew I had to win a round to make it to the finals.”

The first steer wrestler out of the gate on the first night, Reeves sealed the deal by winning the round. The $11,000 he pocketed in Dallas moved him from 17th to 14th and eliminated the chance for anyone to knock him out of the NFR. Getting a paycheck around the amount of $10,000 is an essential component of making the finals, Reeves said. ª

Benny Beutler walking chutes waiting for the rodeo to start at the Woodward Elks Rodeo in Woodward, OK.

Photo by Annie Jo Gilbert of Roan Pony Productions.

Nate Jestes with local Woodward kid after Calf Scramble at the Woodward Elks Rodeo in Woodward, OK.

Photo by Annie Jo Gilbert of Roan Pony Productions.

“The main goal should just be to do well at the rodeos you are at. If you do that it won’t matter which ones you hit throughout the year,” Reeves explained. “You also need one good lick that injects between $8,000 and $15,000 into your standings. It changes things drastically.”

In 2018, that rodeo came early for Reeves. He split $100,000 when he won the American. With about 30 rodeos that pay so well competitors cannot afford to miss them, some of the main ones include Fort Worth, Cody, San Antonio, and Denver. But that barely scratches the surface.

“The worst part about this job is the driving, I really do not like to drive,” Reeves said. “I passenger a lot more than I drive. I rodeo with six other guys in my truck and trailer. Sometimes we are all together at the same time traveling.”

On a trip back from California last year, there were 11 competitors all traveling together. Lots of competitors take their entire families down the road with them. This is no longer the case for Reeves.

“Being gone is hard,” Reeves said with the kind of sadness in his voice only reserved for the most sobering moments of life. “My wife loved to rodeo and she liked to win, but she did not like to be gone. We have kids now and she works at home. The kind of miles and hours we put on just traveling is hard on a competitor and hard on their family.”

Taking the time to travel to Calgary proved to be the best move for Reeves’ career and family. Not only did he win the rodeo in 2018, he also got to spend seven days with his family.

“One thing people don’t understand is that you have to have an understanding family to do this job and travel this road,” Reeves

added. “You also need a good group of people to rodeo with. They are the people who keep you hyped up because there will be days that you are not. The road to Vegas is a group effort for sure.”

The health factor of all athletes involved is possibly the most difficult part of the entire endeavor. Horses were never meant to fly down the Interstate in a tin can, and most knees are not equipped to stop a moving steer going more than 20 miles an hour.

“I think keeping everything healthy is about the hardest thing in the world,” Reeves said. “My good horse got hurt in Calgary [in 2018]. He basically just twisted his ankle really bad, so he will be fine. But I rode a young horse for the rest of the year, she is younger than you would think could rodeo at this level.”

Fixing problems on the fly is an added level of difficulty to this road. Taking the time to go home and work on something with a horse or the athlete is not possible with the packed schedule of an NFR-hopeful.

“You have to practice while you run those horses for money and find places to work them for even just a minute sometimes,” Reeves said. “Keeping them sharp is hard when you are trying to fix stuff right there in the middle of it all.”

If it weren’t for the horses, Reeves said he would have hung his hat up a long time ago. He enjoys watching horses come into their own and become elite athletes. The six-yearold mare Reeves is using in place of his usual mount is proving how fun good horses really are to compete on.

Like any honest athlete, winning is also what keeps this cowboy out on the road, chasing world titles.

“Winning is like a drug, it is the highest high you can get,” Reeves said. “Winning is fun no

matter what it is you are doing. I think that is why people hang on and stay out here.”

Developing a short memory and mindset to attempt perfection on every run is key to being mentally tough on the rodeo road to the NFR. It is the minute differences setting the top 15 apart at the end of the day.

“It is frustrating, and it will wear on you mentally,” Reeves explained. “You have to grow up enough to know that you are not going to be perfect every time out but to still shoot for it.”

After winning more than half a million dollars in just two rodeos early in the 2018 season, Reeves took a little bit of a dive. Small pieces go wrong and keep him out of the money, but with grit between his teeth and hat pulled tight, he jumps off another horse and wrestles with the demons of the rodeo road keeping him from the NFR.

Thanks to Reeves’ big win at the American in 2018, he said it was probably his best year of rodeo yet. The last nine weeks of the season he didn’t back off the barrier as he made his final efforts to breach the top fifteen. He fell short in 2018, but 2019 is different story. He heads to Las Vegas in the 12th hole.

At the end of the day, Reeves said one of the few things he gets to keep from all this are the friends he makes on the journey.

THE ROAD TO THE JUNIOR NFR

It is no secret that every kid bitten by the rodeo bug dreams of the day they ride for the title of world champion. For a lucky few, that day comes a whole lot sooner as the Junior National Finals Rodeo kicks off its third year at the Thomas and Mack. Ringing in more than 600 competitors, ranging in age between 8-18, in 2017, the competition is fierce, and the stakes are high.

A hazer waiting for a nod, but also a go round winner at the NFR 2016 at the Woodward Elks Rodeo in Woodward, OK.

Photo by Annie Jo Gilbert of Roan Pony Productions.

It was nine years ago when the juniors first stepped on the same dirt as their idols. Not a full-blown rodeo for the juniors until three years ago, the JrNFR is quickly garnering the attention of the top competitors moving up the ranks. Several of the timed event qualifiers got their start in the junior events and are now part of the top 15 competitors. It all began with Bo Gardner in his first year as the vice president for marketing at Las Vegas Events.

“The first year was a bunch of different events: trick riders, mounted shooting, clown acts, just a bunch of random stuff,” said Steve Goedert, PRCA announcer. “The first couple of years they were just trying to get a feel for it and the direction it would go. The entire basis of the idea for Bo was that he wanted a spot for people to come watch an event while enjoying all that Cowboy Christmas has to offer.”

The rough stock might be miniature sized, but they lack nothing when it comes to performance. Unlike the regular NFR, the juniors also compete in breakaway roping, both the girls and boys.

“Bo wanted to make a platform for the next generation of rodeo athletes to perform and incentive to bring them to Vegas with their friends and family,” Goedert said. “One of the great aspects of our arena is that it is upstairs in the convention center. This allows a new group of people every hour to come through.”

The first five days of the JrNFR are dedicated to the rough stock events, with four days of preliminary rounds and one championship performance. The last five days are for the timed events. Spectators can watch the first performances of both the rough stock and timed events for free. However, for a small fee, spectators can watch juniors be crowned world champions.

“One hundred percent of the proceeds from the championship round go right back to the kids,” Goedert said. “For Pat Christensen and Bo, this is not a for-profit deal that they are capitalizing on. They are 100% behind the next generation of rodeo, it is for the kids and parents.”

Held on the second floor of the convention center, the logistics of the JrNFR are truly a work of art. Dwayne Laduke, the man at the wheel, has heaps of experience that make the whole second-floor movement of cattle, horses and kids run smoothly.

Lit up like the real thing, the JrNFR has the jumbotron, a packed stadium, everything the older generation has. The goal is to showcase the next generation of rodeo super stars.

“It is quite the elite group of kids that compete here,” Goedert explained. “For me, it is an opportunity for these kids to get ready for the next level of performance and spur them into the dedication they need to succeed.” ª

Taylor McNair, Miss Rodeo Mississippi 2018, Miss Rodeo America 2019. Photo by Las Vegas Image Studio.

From behind the microphone in the announcers stand, Goedert gets the inside scoop on the names to watch for the future. Partnered with Andy Seiler from A Cross Production, the duo announced the JrNFR for the second year together in 2018.

“In 2018 we had right around 600 contestants, with the biggest group in the barrels at 120,” Seiler said. “The qualifications are a little different for each event or regional director, but they do all have qualifying events they have to go to.”

As a previous competitor on the national stage at the high school and college national finals, Seiler highlights the value of the experience kids gain as they pursue their NFR dreams.

“It is neat to watch them mature, really right before your eyes,” Seiler said. “This is the biggest stage they have ever won or lost on before stepping into the world of professional rodeo.”

Competing alongside these fierce juniors on the road to Vegas, professionals have commented time and time again on how serious these juniors are about their events.

“My favorite part of this road is being able to interact with young people and see the passion they have for the sport,” Seiler explained. “It is refreshing to see how much they care about what they are doing and their competitive spirit. It is inspiring that these kids want to be part of the sport and to watch it grow as a direct result of that.”

THE ROAD TO QUALIFYING

Qualifying for the JrNFR is no easy feat. Much like their older counterparts, the contestants compete at sanctioned rodeos. As the JrNFR grows in popularity, so does the stage.

More than 240 horses alone made their way to Vegas for the juniors to ride in 2018. The number of contestants more than double in size last year.

“As the central regional directors for the JrNFR, we put on rodeos from Wisconsin to Texas and everything in between,” said Jeff Louderback, three-year stock contractor for the rough stock events at the JrNFR. “Some of them are direct qualifiers for the regional finals.”

The driving force behind the explosive growth of the JrNFR is the PRCA. With fewer saddle

bronc and bareback riders, the push is to give the next generation incentives to try the events out.

“The competition is strong, we have kids competing now who will be in the NFR in just a few years,” Louderback said. “It has just gotten better and better every year.”

Riding at rodeos as big as the Days of 47, the road is tough and full of uncertainty for the juniors, the same as it is for the professionals. However, a big draw for everyone is the payout, the glory and the right to be called a world champion. None of this can be accomplished without the stock and contractors who breed, transport and care for them.

“These animals are athletes too, they have to be treated like it,” Louderback said. “These trips can be tough on them, sometimes we go 1,000 miles one way. We have enough stock to rotate so they can rest.”

The road to the NFR for the stock and their contractors is quite literally determined through popular opinion. The top 20 professionals in the world cast a vote for the animals and personnel who attend. The stock at the JrNFR are voted on by a panel after watching application videos from the stock contractors.

“In 2017 we took 40 head to Vegas. We have a lot of animals to accommodate for the four age groups at the JrNFR,” Louderback said. “The older kids get on the bigger animals, but the younger groups ride our mini broncs and bulls.”

The PRCA season ends promptly on Sep. 30, only to turn right around and begin all over again on Oct. 1. To make the top 15 in the world and qualify for the NFR, professionals are ranked by the amount of money they earn in those 364 days at approved PRCA rodeos. ª

Justin Rumford with Bandy Rumford at the Woodward Elks Rodeo in Woodward, OK.

Photo by Annie Jo Gilbert of Roan Pony Productions.

The daunting road to qualification finds competitors in Cheyenne, Wy.; Fort Worth, Texas; Estes Park, Colo.; and Red Bluff, Calif. There is simply no limit to how many miles competitors young and old will travel on the road to Vegas.

WHY TAKE THE ROAD LESS TRAVELED

What the world yearns to know every Christmas season is what it takes to get there. Not the highs and wins of the season, but the tough, nitty gritty work and tragic tears of dreams won and lost that pave the road to Vegas. Trials and triumphs, many leading to heartbreak come September,

and a few lucky and hard-earned spots are awarded to the top 15.

The glory of rodeo is not in the buckles and checks. It is in the fact that these top 15 spots, for no sum of money, can be bought. A million miles is only driven by two hands and a will to make the next performance. An expensive horse can only hold up to the care it is given, and the human body simply learns by what it repeatedly does.

No, the road to rodeo fame is paid for in the hours before the sun comes up when it seems like the world could care less about the competitor praying they make it for 8 a.m. slack. The true spirit of rodeo sits in the

heart of the pink-clad cowgirl kicking with all her might to emulate what her heroes do on television. Lest rodeo fame ever forgets what they do this for, simply turn to the audience and find the hands begging for a touch from all they aspire to ever be: cowboy.

“There is no way to describe the road to the NFR other than it is prestigious, it is honorable, it will test your faith and at the end of the day the winners are the ones who remain true to themselves and who never gave up no matter the circumstances,” Spears said with a twinkle in her eye much like the sparkle of her former Miss Rodeo Oklahoma crown.

Taylor Spears, Miss Rodeo Oklahoma 2018 at the Woodward Elks Rodeo in Woodward, OK. Photo by Annie Jo Gilbert of Roan Pony Productions.

Judge writing scores after a bulldog run at the Woodward Elks Rodeo in Woodward, OK. Photo by Annie Jo Gilbert of Roan Pony Productions.

Living the Rodeo Life with Honesty, Integrity, and Grit

PRCA ProRodeo photo by Phil Doyle

An Interview with TY ERICKSON

Rodeo Life: You are entering the Wrangler National Finals Rodeo (WNFR) in first place in the World Standings, how are you preparing for your runs at the Thomas and Mack Center coming this December? What would it mean to win your first World Champion title?

Ty Erickson: I am going to be driving down to Oklahoma to my traveling partner Tyler Pearson’s place to do some practicing. It works well because there’s always guys coming through there like Tyler Waguespack. I think it’s really good to be able to go there and practice because I’m around the best guys in the world to practice for three weeks to get ready for the finals.

Winning a World Champion title is all I’ve been working for the last fifteen years of my life. It’s always been a dream of mine to make the finals and I accomplished that goal back in 2014. Now I have a chance to win the world and that’s been my ultimate goal since forever.

RL: This is your sixth consecutive qualification at the WNFR, what have you learned in the past performances that make you more prepared this time around?

TE: I always think I’m prepared to go to the National Finals Rodeo, but you can never be prepared enough. Stuff always happens out there and you’re always having to adjust. Basically, you go for the round every night and you can’t worry too much about the average.

RL: What was the transition like from Calf Roping to Steer Wrestling? Do you still have a passion for Calf Roping?

TE: I loved Calf Roping when I was in High School. I come from a family that’s very physical; in my family you are either playing football or you’re rodeoing. I always had that physical aspect so I think I adjusted to Steer Wrestling fairly quickly and I always loved it from the moment I first tried it.

RL: It’s very common for cowboys to grow up with their fathers having been in rodeo and following in their footsteps, what was it like having your mom be that person for you? With your father being a vet, did he play any role in your rodeo career?

TE: It was awesome. My summer job in High School was to ride horses. I really credit a lot of my success to that because I had to ride so many horses throughout the summer that it helped me become a better horseman and I think that translated a lot in my bulldogging. A lot of people think that Steer Wrestlers just jump off a horse but they don’t realize that there is a lot of horsemanship in Steer Wrestling.

My father was always there supporting me in everything that I ever wanted to do. He roped a bunch and I got to do that a lot with him. He was always there to make sure that my horses were working and that they were the best they could be to perform.

RL: How does it feel to break the million-dollar barrier in your PRCA Career Earnings?

TE: It feels great. I never even thought it would be possible when I first started out - I never even thought about it. To be able to pass the million-dollar mark is incredible. There are not many guys that get to rodeo for a living, let alone surpass a million dollars. I’ve been blessed to have as much success as I’ve had these past six years. ª

RL: What is the life of a professional cowboy like?

TE: We joke around with people all the time saying that we are professional truck drivers that throw steers down for a living. We travel a lot and put a lot of miles in just to follow our dreams and to get to the next rodeo.

RL: How do you keep yourself entertained on the road?

TE: I have some pretty entertaining traveling partners. We’re always laughing and having a good time. It’s fun, I travel with some great guys. Being able to travel with the guys that I do helps me stay at the top of my game.

RL: With being on the road a lot, how do you find a healthy balance between professional and family commitments?

TE: It’s tough. I think one thing that helps is that my wife trains horses for a living, so when it’s time to go to Texas for all of the indoor building she is able to travel down there. We have a lot of friends there and she’s able to train horses in the same area that I’m in rodeoing. I’m definitely blessed that I don’t have to go four months without seeing my wife where lots of people aren’t. I’m able to get back up to Montana to see the rest of my family in May and November. It works out.

RL: Are runs different when you are competing for big payouts? How do you stay mentally focused when a big check is on the line?

TE: I try to not let the payouts of the rodeos affect me as much as I can. I usually try to have a goal every time I run one, and that goal differs every time I run one, but whatever that goal is of time is all I try to think about when I’m backing in the box. I think that’s been able to help me take some of the pressure and nerves off.

RL: What attributes does a cowboy have to have to be successful in the rodeo industry?

TE: I think you have to have a lot of honesty, integrity and grit to be a cowboy and survive the rodeo way of life.

RL: What are some of the hardships of rodeo that you have faced and how did you get through them?

TE: Some of the hardships, like I mentioned, is being away from your family. I would say that’s the hardest to deal with. Some of my family I’m away from for nine months out of the year. I feel like that is one of the biggest hardships rodeoing. That’s just one of the sacrifices you have to make to make a living rodeoing and live this way of life.

RL: Do you have any advice for anyone who is facing those hardships for the first time and how to get through them?

TE: You can’t let the hard times affect you too hard. You have to have muscle memory, and a lot of people say that, and it is way harder said than done. When you don’t do good at one round or rodeo it’s tough to get through the next one because that’s all you are thinking about – but you have to be able to let that go for the next round or rodeo and try your best and try to win as much as you can.

RL: What advice do you have for any future Steer Wrestlers looking to pursue a professional career in rodeo?

TE: The best advice I could give to future Steer Wrestlers is to ride the best horse you can and to take your pride out of it and not always ride your own horse everywhere if that’s not going to give you the best chance at winning. Ride the best horse you can everywhere you can.

RL: Is there anything about Steer Wrestling or the rodeo industry that you would like people to know?

TE: I think there’s definitely some misconceptions about Steer Wrestling. It’s very typical for people to think that all Steer Wrestling horses are crazy and are just runoffs. We really care about our horses and want to get them broke. I feel like they are well trained animals just like in Calf Roping and Team Roping.

PRCA ProRodeo photo by Phil Doyle

Riding the Highs and Lows of Rodeo

An Interview with Scott Guenthner

Rodeo Life: This might be your third consecutive appearance at the Wrangler National Finals Rodeo (WNFR), what have you learned from your previous experiences that will make you more prepared for this year’s?

Scott Guenthner: Just to go night by night and treat every round as its own round – I mean there’s an average at the end that does count – but the rounds pay well so even if you don’t have the greatest average or be at the top of the average you can still win a lot of other rounds.

RL: What would it mean to you and your career to go to the Thomas & Mack Center and ride off with a World Champion title?

SG: It would be a dream come true. I didn’t think I would ever go, or even make it to the WNFR, so to make it three times has already been a dream come true. To walk out of there with a title, I would be speechless – I would have no words that’s for sure.

RL: Are runs different when you are running for a World Champion title? How do you stay focused and mentally sound when the gold buckle is on the line?

SG: I don’t really think of it like that. I just think of it as another rodeo. Every night is getting back in the box and trying to do your best. I try to do everything right: not hurrying, not rushing going to the nose, and trying to make

good solid runs. Every round is another rodeo to me and that’s how I stay focused. I try not to let the big lights, everyone talking, and the news and statistics distract me. I stay to my own little area and stay zoned in to what I need to do.

RL: Who was your biggest influence when you started rodeo?

SG: My biggest influence would have been my dad. He was a Canadian Champion and won the Calgary Stampede. My relatives are all into rodeo, but it was my dad and my cousin that were the big influences. I started bulldogging by helping my cousin out since he’s just a little bit older than me and my dad helping me out right here in our own yard and the alleyway. He bought me some steers and I started grabbing them down the alleyway, flying them out and such.

RL: What was it like following in your father’s footsteps and winning the Canadian National Finals Rodeo last year?

SG: It was a dream come true. That was my goal when I was little – I wanted to win the Canadian Finals and the Calgary Stampede and follow my dad’s footsteps. Winning it last year meant the world to me. I also lost my mom so it was a big deal to win it for my dad and for my sake to make her proud.

RL: You joined the PRCA in 2013, was there anything you thought you knew about the rodeo lifestyle that turned out to be different when you really immersed yourself into it? Has anything significantly changed since you started?

SG: There’s definitely a difference between Canada and United States rodeoing. I thought I would go out to rodeo then be home during the week sometimes, but it ended up being that I leave and I’m pretty much gone for nine months out of the year, especially when rodeoing both sides of the border. Nowadays I’m married and have a kid on the way, so it's a little bit different. I’m not seeing my wife as much, or my family, or helping on the ranch like I used to. My family has to take over my side of the workforce so that I can be gone and live out this dream.

RL: With being on the road a lot, how do you find a healthy balance between professional and family commitments?

SG: It gets a little tense sometimes, but I try to be there for major important events like weddings and things like that – I try to make it work and enter around them. I come home for a little bit in the spring, but after that my wife typically comes to where I am because I’m not home or anywhere near home. Quite a bit of it is her coming to where I am to watch and spend a couple of hours together, and that’s just how it goes.

RL: What has been your greatest win so far this season? What about in your entire career?

SG: It would probably have to be winning Austin, Texas this winter. It was the big boost I needed in the beginning right at the end of the winter run. It’s one of those rodeos that has been a long time and it’s a very cool and good rodeo to win. As of now in my entire career that would have to be winning the Canadian Championship last year. I went in season leader ª

so I wanted to win it. I went in season leader one other time but didn’t have the greatest final, so winning it last year was the greatest accomplishment in my rodeo career thus far, other than making the WNFR – that’s also a huge accomplishment.

RL: What does a typical practice look like for you? What do you focus the most on?

SG: I try to make the same consistent runs. I focus on technique stuff more than trying to beat 3.6 (seconds) or be real quick. I want to make sure I do things correctly. Yes, I want to beat 3.6, but I want to make sure I’m doing stuff right because coming to a rodeo you have to put it all on the line and if you are not technically correct then it doesn’t always work out.

RL: Is 3.6 (seconds) the magic number to beat for Steer Wrestling?

SG: No, not really. I just threw that out there, but you definitely want to be in the three-second range. It depends on the rodeo. At some rodeos 3.9 (seconds) doesn’t place but at the next rodeo it wins it. Everywhere is different, but if you are three-second bulldogging you are doing stuff right.

RL: How do you hope to use your degree in Animal Science Technology in the future? Does your education help you in anyway as an athlete or in any aspect for your rodeo career?

SG: For my career in rodeo, my degree in animal science technology definitely helps because I am constantly working with animals such as steers and horses, and sometimes they get hurt. It helps me take care and look after them. I learned how to provide proper nutrition and upkeep to have healthy horses and livestock, which in my career is crucial because if you don’t have a healthy horse, or if they are lacking energy from an inadequate diet, then you don’t have much. For my lifestyle, we own a ranch so my degree definitely goes into effect. I have to feed them accordingly throughout the winter. My degree plays a big part between feeding, health and vaccines. That’s why I took that course because I know I will be ranching for the rest of my life.

RL: What advice would you give an aspiring Steer Wrestler about making a professional career out of rodeo?

SG: I’d say to not get discouraged when you don’t do well right off the bat. Everybody has to lose to learn to win. Try your hardest every time and if you win then great. There are going to be ups and there are going to be downs. Ride the highs and the lows the same; don’t ride the highs too high and don’t ride the lows too low.

PRCA ProRodeo photo by Billie-Jean Duff

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O’Connell’s Comeback Tim O’Connell’s Recovery Road to the NFR

Last year’s Wrangler National Finals Rodeo (WNFR) performance was bittersweet for Tim O’Connell. While he secured his third consecutive World Title in Bareback Riding, as well as tied for the Average Title, he came off the WNFR with a shoulder injury that would require major healing time. His doctors recommended six months for recovery – giving him half the time the other competitors have for a chance at an NFR qualification.

For the first time in rodeo history, two of the sport’s most legendary rodeos with the highest payouts are sanctioned by the PRCA with a portion of their winnings being counted toward the competitors’ earnings in the World Standings. The American and Rodeo Houston collectively offer nearly three million dollars in prize money. With that much time out of the arena and having to miss some of the richest rodeos of the

season, O’Connell had a lot of ground to cover with limited time.

“I got six great months at home with my son (Hazen, 1) and wife (Sami). I enjoyed every minute of being home,” O’Connell said. “Don’t get me wrong, I love rodeo and I got frustrated at times, where the competitor in me wanted to be out there rodeoing, but I took advantage of getting to spend that quality time with my family. It was a total blessing. When it was time to rodeo, I was ready to go. Riding bucking horses is how I make a living, and I’m having a blast.”

At the Cheyenne (Wyo.) Frontier Days, O’Connell won his set with an 89.5-point ride on Hi Lo Pro Rodeo's American Hustler and advanced to the semifinal round Saturday.

A major step in his comeback was his victory

at the Ellensburg (Wash.) Rodeo, Sept. 2. O’Connell won the short go with an 88-point ride aboard Calgary Stampede’s Zulu Warrior to claim the two-head average with 172 points, earning $8,207.

With the Ellensburg win, O’Connell is firmly inside the top 10 of the PRCA World Standings and has, as he put it, clawed his way back into the ProRodeo Tour Standings, earning a spot at the ProRodeo Tour Finale in Puyallup, Wash., Sept. 5-8. He’s earned more than $80,000 since his return to the arena.

Blessed and #faithfirst aren’t just catchphrases for O'Connell but are the blueprint of how the three-time PRCA World Champion Bareback Rider views the world. That attitude has propelled the Zwingle, Iowa, cowboy back into contention for a fourth gold buckle after a season that didn't fully start for him until June 20.

PRCA ProRodeo photo by Ric Andersen

TUF COOPER Hauling Gold Buckles, Wedding Bands, and Breaking into Country Music

Tuf Cooper has hauled a lot more than horses in his trailer lately; from wedding plans and newlywed life, to starring in music videos, to his determination to dominate the rodeo scene, he stays on course to adding another World Championship title to the Cooper legacy.

TYING THE KNOT

Tuf Cooper wasn’t the only one to be presented with something big and shiny after being announced the winner at the Wrangler National Finals Rodeo (WNFR) back in December 2017. When awarded with his AllAround Cowboy World Championship buckle, he turned to his western and rodeo fashion blogger girlfriend, Tiffany McGhan, and lowered to one knee and proposed, he won his fourth world title and a future wife.

The future Coopers teamed up with RIDE TV and released a digital series about life on the rodeo trail. Tuf n’ Tiff is the first series of its kind for RIDE TV, as a digital-only, shortform series. The series began post-engagement, as Tuf was about to head out for “Cowboy Christmas,” the major summer rodeo run, with Tiff right there to help him prep and get on the road. The audience went along for their ride as they navigated preparation, ups and downs, trials and triumphs, and the challenges faced as they planned their highly anticipated wedding in their lacking spare time.

The public was thrilled to see this longstanding fanfavorite rodeo couple commit to tie the knot and to get an inside-view of their life together after years of keeping their relationship relatively private.

Tuf n’ Tiff premiered on RIDE TV GO on October 1st in 2018. The series featured bi-weekly installments of leading up to the 2018 National Finals Rodeo and ending with a grand finale of a live stream of Tuf and Tiff Coopers wedding on December 31, 2018.

RIDING IN RIO

The four-time PRCA world champion and his horse, Big Slick, are the stars in country music singer Kyle Park’s video for his song “Rio.” The video debuted January 30, 2019 on Country Music Television. The song was from Park’s 2018 album “Don’t Forget Where You Come From.” The music video was directed by Paul De La Cerda. ª

PRCA ProRodeo photo by Phil Doyle

"In the video, Taos’ dad (Blaine) is the guy who sold me the horse,” Cooper said. “It was really awesome to be in the video as a rodeo cowboy and to have Taos’ dad in the video and to shoot it at the Muncy ranch. It was so much fun and such a blessing. It was so cool that Kyle highlighted the cowboy and used me to do it, and I love the song.”

“I don’t think I’m going to be singing in any of them, so you can cut that out,” he said. “It was a lot of fun to do this video. I enjoyed it, and any country artist looking for a cowboy, I’m your man.” While Tuf may not be contributing vocally to country music, his representation of true cowboys and exposure of the rodeo life may be just what the country music industry needs.

ROPING ON A ROLL

Four-time World Champion Tuf Cooper has been on a roll in Steer Roping title races.

The Texas cowboy snared the Steer Roping title at the Sept. 5-7 Lewiston Roundup in Lewiston, Idaho. He won the first round with a time of 9.6 seconds and lassoed the average title with a 20.8 on two-runs. He earned $2,572.

Cooper, a Childress native who has homes in Weatherford and Decatur, has won the title at the Aug. 30-Sept. 2 Ellensburg Rodeo in Ellensburg, Wash., and pocketed $3,310.

After all that, Cooper was ranked No. 3 in the Steer Roping World Standings with $55,846.29 in regular season earnings. Roping superstar Trevor Brazile, a Decatur cowboy who has earned a record 24 PRCA World Titles (in multiple categories), was ranked No. 1 with $71,845.22.

Cooper has enough earnings in steer roping this season to advance to the 2019 Clem McSpadden National Finals Steer Roping, which is scheduled for Nov. 22-23 in Mulvane, Kan. (near Wichita, Kan.).

Cooper also has earned more than $100,000 this season in the TieDown Roping event, which was enough to qualify for the December 5-14 Wrangler National Finals Rodeo in Las Vegas.

PRCA ProRodeo photo by Phil Doyle

PRCA ProRodeo photo by James Phifer

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Cultivating Greatness

PRCA ProRodeo photo by James Phifer

An Interview with TYSON DURFEY

Rodeo Life: Why is it important to you to wear pink to raise awareness for Breast Cancer Testing and Research? What sparked this passion?

Tyson Durfey: I’ve been doing this for so long now it’s the people that come up to me and tell me their story and tell me that I gave them inspiration. Originally, I had done it for my stepmother. At the time, she was going through some cancer scares. Right before I was heading to the Canadian Finals, they came back from the doctors and she’s pretty bummed out and she said, “I’ve got two grapefruit-sized tumors surrounding my ovaries.” I was racking my brain trying to think of ways to lift her spirits to just make her feel better. I went to her and said, “what if I wore pink all ten rounds of the NFR and all six rounds at the Canadian Finals and it’ll just be between me and you – kind of like my private dedication to lift your spirits.” It was really easy for me back then because I didn’t have any sponsors, I could literally change a shirt and I was ready to go at the finals. That’s what started it – I did it for her. I pledged to her that I would donate ten percent of the money that I won to Susan G. Komen.

After the NFR, I wasn’t going to wear the pink shirt anymore. But during the first two rodeos in the new season, I had a lot of people come up to me wondering why I wasn’t wearing it; they expressed to me how it lifted their spirits and helped them. It left me feeling that there’s something about this. If I can help people with this, maybe it’s what I am meant to do – and that was eleven years ago.

RL: Between competing, your businesses and your two daughters, how do you find a healthy balance? What is your secret to a strong, lasting marriage? What advice do you have for someone juggling professional and family commitments?

TD: There are four things: Create habits that serve you, have rituals, keep a schedule and do everything out of love.

Anything that doesn’t serve what you want for your future maybe has to go whether it’s drinking or playing extra golf. I’m not saying that you can’t have fun too, but the fun things that I do include my family. Everything that we do brings us closer together. A lot of people work away from home and I am very blessed ª

that I can keep everything together: I have my arena, my office, my secretary, my gym, my house and everything in the same place. So, if I want to break away for five minutes and go push my daughter on the swing then I can do that. But I have habits that keep me on task and focused.

The second thing is to have rituals. I know every morning I’m reading my bible sitting in prayer and then going through the messages I get on social media that allows me to connect with people.

The third thing is to have a schedule. Every single day I know what I am going to be doing. I don’t wake up in the morning and wonder what I am going to do at twelve o’clock. I know from ten to twelve every single day I’m going to rope. I keep a daily time journal to keep me on schedule and I try not to allow anything to break me off that schedule.

The last thing is to do everything with love. When things get hectic and crazy, I don’t get mad, I take a deep breath and I keep myself centered and I do everything out of love. I love my wife, kids, businesses, fans, friends, and I try to do right by everybody all the time. If I make a mistake, I don’t worry about it and don’t beat myself up about it. I just keep rolling and try to get back on schedule and back to a situation where I can spend a little more time with my family or be done at five o’clock. I just really have habits, rituals, keep a schedule and I try to do everything with love in my heart.

RL: You have been competing in the PRCA for over a decade, what is the greatest thing you’ve learned over this time being a part of the PRCA?

TD: Probably the greatest thing that I’ve gotten from being a professional rodeo cowboy is the relationships. Being a professional cowboy has allowed me to meet billion-dollar CEO’s, presidential candidates and has allowed me to have close friendships with very well-known people. For me it’s not about the money that I win, it’s about the experiences and relationships that I’ve gathered over my rodeoing career. I am a firm believer that relationships will take you anywhere you want to go but you have to take the time to invest, add value and help them grow too. Rodeo has put me on the stage in front of these types of people as well as hundreds of thousands of great people, some of which have become good friends of mine. Whether it’s somebody that helped me out if I got a flat tire or a vet when I had a horse that was hurt, rodeo has truly created so many great relationships and for that I’ll be eternally grateful.

RL: How do you physically and mentally prepare before a rodeo?

TD: I train and exercise. My workouts aren’t terribly insane. Four days a week I will run two and a half miles in the sand and do a full body workout. I practice every single day I’m home except for Sunday.

I’m a firm believer in putting in one hundred percent and working my tail off. I like to break down the basics, master the fundamentals and put in so much work that I feel like I deserve to win. I’ve had this philosophy since I was five years old – and I’ve done it for thirty years. I don’t ever think about, “I’m going to beat this guy,” or, “I’m going to win first here.” And when you do all that, it makes it a lot easier to win and compete well. ª

PRCA ProRodeo photo by James Phifer

RL: What are some of the hardships of rodeo that you have faced and how did you get through them?

TD: On the rodeo trail, there are many hardships that can happen when you spend 280 days a year on the road; from having friends that lose their lives in car accidents to unforeseen partnerships getting broken up or losing a horse that’s very special to you. The most difficult is losing somebody or an animal that you’re close to. It’s rare, but when you are rodeoing you spend hours and hours with the animals and the people and you feel like you’ve lost a family member. You create relationships with these animals and people and if something were to happen that would cost that, that to me is the hardest part.

RL: Your name is decorated with rodeo wins and championships, is there any rodeo that is still on your “To Win” list? What is the ultimate goal for your professional rodeo career?

TD: The goal every year is to be a World Champion. I set that goal, put in the effort and the work and give one hundred percent – that is the standard I set for myself.

I would love to win Cheyenne; it’s been on my bucket list. The funny thing is, I’ve never even made the short go at Cheyenne so that’s definitely the one I want to win.

As far as what I want to get done for the rest of my life rodeoing; I want to win the world but I really want to be a good influence for the people. I want to help people be and achieve their best. I want people to say, “Tyson was a great guy, he was willing to help me out,” maybe it was a mental struggle that I was able to help somebody overcome. Rodeoing has given me a platform to build a name, but at the end of the day, I just want to be well known for being a guy that was willing to help people get better.

RL: What buckle are you sporting for the 2019 season? Where do you keep all of your champion buckles?

TD: The one I’m wearing right now is my 2016 Champion Buckle, that’s the one I wear to most rodeos because it means the most to me. I have buckles everywhere: I’ve given several away, I keep quite a few in my office, I have a bunch in the house, my wife has a hold of a few of them and my little girl will wear one occasionally – just a little bit of everywhere. I definitely have plenty of buckles and I’m thankful for every one of them.

RL: How important is good equipment and good horses to your success? How important are your fans to your success?

TD: I have a saying: Buy the best and buy it one time. I believe in that statement whether it’s a truck, trailer, horse or saddle tack. I don’t like things to break down or malfunction. Having the best tack and horse that you can afford pays dividends over the long haul. With reliable equipment you’re going to make it to the rodeos, have better runs in competitions and be a better athlete all the way around.

The last year and a half I’ve really focused on interacting with the fans a lot more. It’s not just about going, competing and leaving. It’s about trying to respond to every person I get a message from on social media and taking time to talk to people and kids. The thirty seconds a person might spend and give to somebody else might just be thirty seconds to you but could be a dream to the person you are talking to. I really take that into consideration with every person that I meet, whether they are fans or not, I try to give everybody a little bit of time to talk to them and try to understand them.

RL: Besides being a roping beast, you are also known for spreading motivational messages, why is it important for you to influence motivation? What are you hoping people get out of these messages?

TD:I hate seeing people not reach their full potential and not achieve the things they want to achieve. I’ve watched it for years in society, in the arena and have even seen it in my own family. People get upset at themselves, they quit, they give up or they are too hard on themselves when they make one tiny mistake that costs them winning. I want people to realize that they need to keep trying. They need to hustle and keep trying as smart as possible. I like to work hard but I like to work intelligently too. I just don’t want anyone else to have to go through that same stuff that I went through. As a kid and even as a young man, we wouldn’t have electricity for two weeks, we wouldn’t have food – I would sneak over to a buddy’s house just to eat dinner. I had every opportunity to grow up and be negative and addicted to alcohol and drugs because it was all in front of me. I want everybody to know that if I made it out, and was able to get to the level I’m at with good businesses, good horses, a great family and living my life with optimism, then they can make it out too.

I love rodeo, the fans and my family; I feel truly blessed to be where I am at. I believe that every person’s life is special and every person has greatness in them – it’s up to them to really cultivate it, to bring their uniqueness and specialness out into the world and let everybody see it. I spread motivational messages to help inspire that.

The American

FEAT

An Interview with Orin Larsen

Rodeo Life: What made you choose Bareback Riding over Saddle Bronc Riding? Have you ever tried, or thought about trying your hand at Saddle Bronc? What are some of the key differences between the two?

Orin Larsen: I actually got on my first Saddle Bronc horse a year after I got on my first Bareback horse when I was sixteen. I rode broncs until my senior year of college. I loved riding broncs but getting on with a bareback rigging was always my passion. When I was helping at the bareback school last May, my older brother, Tyrel, convinced me to get on a bronc at the bronc match in Goodwell, OK after the school was over. I ended up placing second at the match and it had me thinking about entering some rodeos here and there. I had full intentions on entering a few Canadian rodeos in August, but due to me being on the bubble on making the Finals in the Bareback Riding at that time I didn’t think it would be wise to jeopardize my year any more than I am. Other than the obvious equipment differences, the biggest difference between the two events is in Saddle Bronc Riding, you’ll get sore every now and then; in Bareback Riding, you are always going to be sore in some degree no matter what kind of horse you get on.

RL: What is the life of a professional Bareback Rider like?

OL: Life as a Bareback Rider I’m sure is similar to other events. I couldn’t imagine a more incredible lifestyle than one of a Bareback Rider’s. It comes with a lot of hard work and dedication, and a lot of traveling from one end of the country to the other –but it’s a lifestyle I wouldn’t trade for anything.

RL: You’ve qualified for the Wrangler National Finals consecutively for the past four years, what have you learned from your past performances that will help you qualify again this season and hopefully secure that World Title?

OL: The biggest thing I’ve learned over the past four years of making the finals is that anything can happen in Vegas. As far as myself, I’ve learned to not be so hard on myself. It’s a good thing to be self-critical or self-disciplined, but there’s a fine line and I didn’t know where to draw the line. We all strive to break records

PRCA ProRodeo photo by Phil Doyle

and make the NFR and to win a World Title. I had to step back and realize the real reason I do this sport, and that is because I love the rodeo atmosphere and I love getting on bucking horses. That’s why we do it in the first place. It’s easy to get caught up in the hustle and bustle of Vegas, but I learned to trust God and stay strong to my faith. He already has our lives, careers and challenges mapped out for us and it will happen the way it’s supposed to happen.

RL: You’re on the edge of breaking that million-dollar barrier in your PRCA Career Earnings, how is it going to feel to be a million-dollar cowboy?

OL: Breaking the million-dollar barrier is a great accomplishment and a goal we hope to achieve in our careers. However, because we made that much money over the course our careers doesn’t mean we all have a million dollars sitting in our bank accounts. Rodeo is not a get rich quick sport. I have had times when rodeo has treated me very well and been able to make a comfortable living at it, then other times where I have been very broke and that’s simply the nature of the beasts. I am extremely fortunate and blessed to have the kind of career and life I have been given. To cross the million-dollar mark would be a great accomplishment to my career.

RL: Are rides different when you are riding for big payouts? How do you stay mentally focused when a big check is on the line?

OL: I would be lying if I said riding at higher stakes is the same feeling as riding somewhere a little lower-keyed. When you show up at some of the biggest rodeos in our sport, you get a little more butterflies in your stomach and your heart is a little closer to your throat. But when you climb down in the chute, everything is the same as far as your routine. Nothing should change. You’re not thinking of the possibility of a big win. You are focused on the task at hand and trust in your abilities to get the job done.

RL: You have already won two major rodeos this season winning the San Antonio Stock Show & Rodeo and The American, how are you planning on keeping this streak going? OL: Nothing is really going to change as far as the rest of the year. I’m still going to rodeo and compete the same as before. I still have to keep myself active and in shape so I can perform at my best.

RL: What is the toughest horse you’ve faced in your rodeo career? Who won? Do you foresee a rematch at all in the future?

OL: There’s still a lot of good strong horses out there that I would love to get on. But the toughest horse I’ve been on is Spilled Perfume of Macza’s. I think I’ve been on that horse six times and only rode her once. I always love getting on that horse because she bucks really strong so there is always a really good chance to win first every time. I am looking forward to get on that horse again.

RL: What does being a cowboy mean to you? What attributes does a cowboy have to have to be successful in the rodeo industry?

OL: Being a cowboy to me is when times or a task becomes more than challenging to make sure you put a hundred and twenty percent into it, and to be tough about it when the going gets tough. There are times during the year when you haven’t been home in a few months, your driving all night going to five to six rodeos a week, getting on hurt or sore and you just want to go home for a week to spend time with your wife and heal up. That’s when being a cowboy and being both mentally and physically strong comes into play in the biggest way.

RL: What are some of the hardships of rodeo that you have faced and how did you get through them?

OL: I have had quite a few injuries in my career and it seems to always happen at the worst time of the year. Whether it’s during the Fourth of July, right before the NFR or even during the NFR. Justin Sports Medicine has spent countless hours on me with every injury I had and I’m forever grateful for them. My wife, Alexa, is always there for me to keep me physically sound, keep my mind on the right track, help me realize that everything happens for a reason and to stay strong to my faith and pray a lot.

RL: In your opinion, what has been the greatest win so far in your career and why? What is the ultimate goal?

OL: The good Lord dealt me an extremely good hand throughout my career. The American would be my biggest win not only because a of a great payday, but there is no other rodeo like it. Ever since The American took shape, I think it’s safe to say that it is everyone’s goal, including mine, to come out on top.

RL: What advice would you give someone who wants to pursue a professional career in Bareback Riding?

OL: The advice I would give to become a Bareback Rider is to go to as make clinics and get on as many horses as you can. Bareback Riding is a dangerous sport and not one to be taken half-heartedly. If you’re going to take it seriously, make sure you go to the right people to point you in the right direction. Don’t bypass any opportunity that comes your way because it may become a career-changing moment for the better.

PRCA ProRodeo photo by James Phifer

Where do you want to be?

Don’t take the same

Be somewhere genuine. Be somewhere amazing. Be changed.

How Servant Leadership Took Us to the Door of the National Finals Rodeo

By Jenniffer A. Teets

Jenniffer Teets’s Horse Gunner. Photo by Stormont Vail Health Media Relations

My husband, David, and I are both currently serving in the United States Air Force and are active members of the Professional Armed Forces Rodeo Association (PAFRA), serving as Event Directors and competitors. After my most recent tour at the Pentagon and his yearlong assignment in the Middle East, we found ourselves with very little time to train horses and work towards our rodeo goals. We are now stationed in Cheyenne, Wyoming, which for most is not the dream location for active duty members, however, it was number one on our list to allow us more time with our horses. As excited as we were to be able to rodeo and have more "horse time," never did we think this move would be so life-altering through our involvement in our PAFRA family.

In 2016, a close friend introduced us to the Professional Armed Forces Rodeo Association, and we have continued to engage, compete and serve our brothers and sisters in arms as well as our local community. This year, we stepped up and became the Event Directors for Breakaway Roping, Chute Dogging, and Steer Wrestling.

The Professional Armed Forces Rodeo Association Task & Purpose is pretty simple: “The mission of PAFRA is to provide a Veterans based, values-oriented Rodeo Association that empowers its members to Serve their Communities through Servant Leadership and Rodeo.”

The traditions of Servant Leadership are deeply ingrained in each of us as veterans, active duty, and their family members across the Department of Defense. The focus of this leadership is simple: to Serve. The goal is to empower our members to make the selfless choice of service in avenues in their lives that provide reason and pride. Not only does this type of leadership inspire true caring, but it helps individuals to grow through the events or activities they elect to support. Spending time in your community is rewarding, but when you can dedicate yourself to something you love, the devotion you have shines through in your actions. It isn’t just community service for us – it’s a way of life.

We encourage servant leadership in the communities in which we live as well as at our World Championship Rodeo (WCR) location in the Domer Arena, located inside the Stormont Vail Events Complex in Topeka, Kansas. They have been such amazing hosts for our armed forces finals for the past three years. We focused three days around our community outreach opportunities this year. We were excited to offer five community events to the local area and extend a warm welcome to our veterans and Gold Star families as VIP guests at our rodeo performances. The term "Gold Star" describes a family member who has lost a loved one in military service. They have made the ultimate sacrifice, and we value the ª

Eva Scofield, retired Navy and longtime PAFRA member and official photographer. This was our flag’s debut entrance at Cheyenne Frontier Days.

Photo by Tanya Hamner

chance to say thank you to each of the family members that will be present. Bringing them to us at the rodeo venue not only allows them to enjoy the show, but it also allows them to bond with military families. Nothing replicates the fellowship of being surrounded by others in the same situation as it takes a special bond to understand the trials and tribulations. Supporting our past and present service members is a foundational core belief that can’t be easily explained. Much like our rodeo families, our military families have a bond like no other.

PAFRA members went to Fort Riley’s Army Air Force Exchange Service (AAFES), along with the Commanding General's Mounted Color Guard on Wednesday, 23 October 2019. Rodeo contestants and this professional team of 12 members were available for a meet and greet. Immediately following that event, we transitioned over to visit the Stormont Vail Hospital. This was an indoor and outdoor event; the hospital was excited to allow the children to interact with our PAFRA rodeo contestants and horses. We centered the visit on the Children’s Mercy Ward of the hospital, and this was a great opportunity for interactions with some of our competing members and PAFRA leadership team. Every single one of us enjoyed seeing the beautiful smiles on their faces as they got to interact and ask questions about our events and horses.

While we were at the hospital, most of our interactions were with oncology patients. Sharon Milton was one of the horse owners who shared her beautiful boy with the children. After it was over, she said, “That was a truly memorable experience to share my equine best friend, Chance, with the children at Stormont Vail Hospital. Hearing what they love about us visiting and seeing big smiles on their faces touched my heart!”

We were honored to visit our Warrior Family in the Topeka Veterans Affairs Hospital for the second year in a row on Thursday, 24 October 2019. Our time with these amazing veterans is a highlight for each of us as we share some inspirational stories. Each and every one of these vets has different experiences that our current service members can learn from. This year, we brought some of our PAFRA youth, and to see the vets interact and share stories of their generation was remarkable.

On Saturday evening, as a part of our Honoring the Past, we had some of these very same Veterans be guests of ours at the finals rodeo where we honored them for their service to our country. Before our rodeo performance on Saturday the 26th, we introduced our Children’s Day. We had half of our contestants engaging with thirty local kids in several rodeo focused events such as roping lessons, clown makeup class, and horse-riding opportunities. We provided free entrance for the children and two adults to the rodeo that night. We were ecstatic to add this "Forging our Future" theme to this year’s lineup of events.

That night, as a part of the opening events for our Championship Round, there was a mass Army Reenlistment Ceremony with Soldiers from Fort Riley's 1st Infantry Division combined with an Army Futures Command enlistment ceremony. This was a fantastic opportunity for all the young recruits to interact with several current active duty members and for veterans to gain perspective and to communicate with so many experienced members at one time. The feedback from last year was top notch! It’s important that we acknowledge the recruiters that worked with us to line up this phenomenal moment during our opening event at our final rodeo. ª

Coleman Proctor and David Teets Jr. Photo by JaNhae Williams

Our Public Relations and Marketing Director, Steve Milton, coordinated some outstanding events for us these past finals. Walking away from this week, he said, “I guess the best I can say is the visits to the VA and Children’s hospital. For me it touched me as much personally as it may have the kids and the Veterans. They are our future and our past. It was very heartwarming to see the smile on the faces of both the young and the old and it just goes to show that the humanity and the sport of rodeo can touch the hearts of all ages if you just take the time to open your heart to the opportunity in our communities.”

At the end of our weekend, James Hastings, our current president, said, “Being a member of the PAFRA Family continues to provide that same feeling of being in uniform and serving with my Warrior Brothers & Sisters. The common bond built on common goals and mission is nothing short of amazing! We work together year-round to produce a top-quality rodeo, and throughout that time we strive to ensure that we are each doing well in rodeo and in life in general. We constantly remind each other that we are not alone. Through our motto of “Servant Leadership” we find task & purpose through which we grow and thrive in our communities through serving others; and it is to that end Warriors exist. The greatest comment that I heard regarding our organization and this weekend’s rodeo was this, ‘Last week is the most alive I've felt in a long time. PAFRA has an amazing group of people!’ When your organization’s members say things like that; honestly what more can be said.”

We are so very proud and honored to invite you to join us at this amazing event, and we are confident that you will enjoy the time spent with our PAFRA Family and the rodeo competition. 2020’s World Championship Rodeo will remain in Topeka with the Stormont Vail Events Center. Next year will follow in the tradition of Servant Leadership as we grow the events and opportunities we are building as our foundational traditions in that local area.

Servant leadership isn’t just a military focused mindset. This year, David and I had the once in a lifetime opportunity to meet some down to earth rodeo icons. During this year’s Cheyenne Frontier Days, Cactus Ropes (our long-time sponsor) encouraged us to seek mentorship with Spencer Mitchell. He not only took the time to meet our son and take pictures with him, but he even gave him some 1-on-1 lessons that day. Spencer took the time to introduce us to Coleman Proctor, Cody Doescher, and Clint Cooper. Never in a million years did I foresee volunteering as the CFD Military Community Lead would connect us to so many amazing men of character. These gentlemen have taken time from their chaotic rodeo schedules to mentor us.

While we met Clint Cooper, we discussed PAFRA and the struggles we have encountered trying to meet our military commitments first and our passion for rodeo second. Being a dual military couple, we often are separated by deployments and moving at separate times. Clint offered to work with us prior to our PAFRA finals this year. This simple offer then turned into an opportunity to learn from NFR’s greats. Clint and his son/ four-time World Champion, Tuf, gladly welcomed us to work with them for a few days in Texas. Clint worked with David on dismounting his calf tying horse. Since I am just really beginning breakaway roping, it was all about getting the fundamentals down with Clint on a calf dummy. David’s primary focus was flanking and tying calves with Tuf. The knowledge they imparted and the time they shared with us will never be forgotten. ª

Steve Milton and Chance the barrel horse. Photo by Stormont Vail Health Media Relations

Once we had dates locked in with the Coopers, it was a matter of lining up the perfect time to get up to Oklahoma. Coleman Proctor was ready to work with David on the team roping aspects. Our time with him was short due to his circuit finals, but so much value was gained in a short time. Having someone to force quick and aggressive runs was exactly what David and our four horses needed! It was a jam-packed 72 hours of learning and laughter.

In between working both sides of the box, I snuck in and ran barrels with his wife, Stephanie. Being around this honest, down to earth and uplifting couple was exactly what we needed before PAFRA finals.

What good is a mentorship relationship if you don’t ask questions? Coleman Proctor took the time in between rodeos and practicing for this year’s NFR to answer us:

PAFRA: Why did you take the time out of your schedule to mentor us?

CP: It’s important for me to give back to those sacrificing for us. I get to follow my passion of rodeo simply because of those helping serve our nation. This is my chance to pay it forward in the best possible way.

PAFRA: Who do you contribute as your rodeo mentor?

CP: Speed Williams has always been my first go to when I need rodeo advice. His successes and lessons learned have proved valuable to me over the years. ª

James Hastings. Photo by Stormont Vail Health Media Relations

PAFRA: Outside of communication styles and issues, what’s the most difficult part about being a mentor?

CP: The toughest part is juggling the fact of being on the road and also maintaining time for the family and ranch. This takes quite a bit of my time and makes it difficult to give back as much as I’d like.

PAFRA: On your journey to your first NFR, what’s one thing you wish you knew prior to leaving?

CP: This is a great question and simple answer: soak it all in and enjoy every moment. The NFR is such a special opportunity and it’s easy to lose sight of the accomplishment and leave without actually appreciating the situation.

PAFRA: What’s been your greatest setback on the road to competition at the NFR level?

CP: Time is always a setback to rodeoing professionally. My family is priority when I am home, but I have to make time to practice and improve. My wife is understanding of the situation and supports the road trips and practices, but when possible, I need to give her and the girls as much of my time as I can.”

PAFRA: Once you know your place is secured on the list as an NFR contestant, who is the first call you make seeking advice from?

CP: It is funny because I not only rely on Speed Williams to keep me on the straight and narrow, but also my wife Stephanie. While Speed keeps the rodeo into perspective, Steph provides all the other aspects of making the experience great for our family. We understand that this isn’t about me, but rather family memories.

David and I can’t thank these gentlemen and their supportive families enough. They all graciously gave us time and expertise that we

are very appreciative of. Each and every one of them sees things differently and was able to give us personalized advice and things to practice. Hopefully, this gives a new meaning to servant leadership and the importance of mentorship. I know David and I are ready to give back what we have learned to some of the younger Airmen eager to learn back in Cheyenne.

Since our topic of focus is servant leadership, we would love to highlight one of our very own members. Eva Scofield is not only a veteran, but she has been selected to shoot the NFR three times and once to the RAM National Circuit Finals. Additionally, she was selected as the PRCA photographer of the year in 2012! This vet has done some amazing work, and we are so proud to have her as part of team PAFRA. Every year she is at our World Championship Rodeo, she donates her time and provides her photographs free for all contestants. We were so honored to have her carry our PAFRA flag this year at Cheyenne Frontier Days. This was part of Military Monday’s festivities, and we couldn’t think of a more deserving member to represent us for this inaugural opportunity.

While she served in the Navy, she deployed in support of: Operations Provide Comfort, Enduring Freedom, and Iraqi Freedom. We thank Eva for her faithful service from 1985-2015. She said the reason this rodeo association is so important to her is, “PAFRA keeps me engaged with my brothers and sisters in arms.”

If anyone is interested in learning more about the Professional Armed Forces Rodeo Association, please check us out at http:// www.rodeopafra.com/. Not only are we always looking for more competitors, but we have leadership opportunities available to help this organization continue to grow and strengthen our outreach goals.

James Hastings. Photo by Stormont Vail Health Media Relations

An Interview with CLAYTON SELLARS

Rodeo Life: How did you get into Bull Riding?

Clayton Sellars: My brother was riding bulls when I was a kid and I was just around it so I wanted to try it. I jumped in and tried it and shoot here we are.

RL: Have you ever tried or thought about trying your hand at bucking horses?

CS: I’ve got on some broncs. I liked it and enjoyed it but I wasn’t as good at it and I didn’t have a good saddle or anything either.

RL: Is there anyone who has greatly influenced your Rodeo career?

CS: Everybody. All of the Bull Riders I compete against. All the guys I looked up to as a kid are the guys I compete against now.

RL: What did you learn in your rookie year that can help make you even more successful this year?

CS: Keep a clear head and don’t overthink things and to have fun and enjoy it. You won’t survive very well if you don’t enjoy what you do.

RL: What buckle are you sporting for the 2019 season?

CS: My Rookie of the Year buckle.

RL: Which rodeo were/are you most looking forward to competing in this season?

CS: There’s a bunch of them. I was really looking forward to San Antonio and Houston those are the ones I really wanted to go to – I went to those and I did okay there. Now, I’m looking forward to Cheyenne, Pendleton, and Ellensburg, Washington too – I can’t wait for that one. There are a million good rodeos I’m looking forward to.

Photo by William Keirce

RL: Did you always want to be a professional cowboy?

CS: Yes, for as long as I can remember, but I also wanted to play football in college. I had a hard time deciding between the two in high school. I had two or three rodeos in a weekend and I had to miss football practice to go to them. It was kind of rough playing a football game Friday night then having to leave early Saturday morning to go rodeo, but I’m glad I stuck it out.

RL: How long do eight seconds really feel when you’re bucking on some of the industry’s strongest bulls?

CS: If you do it right, it doesn’t feel that long at all. You’re not thinking a whole lot, you’re just moving. I think when you’ve done it so many times you can feel when eight seconds rolls around.

RL: How important is physical fitness to success in your career?

CS: Pretty important. If you’re not healthy, you won’t be able to do your best.

RL: What is the last thing that goes through your mind right before they open the chute?

CS: Usually, I try not to have too much going through my mind. If you’re thinking too much, you’ll psych yourself out. I just keep

telling myself, wide open, wide open, wide open. I think: move, go at it, wide open.

RL: Do you have any rituals that you do before you go out to compete?

CS: I have a routine I follow. The way I hang my rope up and so on and so forth.

RL: How does it feel to share the win for your “hometown” rodeo at the All-Florida Championship Rodeo?

CS: It felt amazing. I went down there to win it and that’s what I did. There’s no better feeling than that.

RL: Is there any particular bull that you haven’t conquered yet that you hope to this season?

CS: Yeah, I had a couple of them I didn’t overcome last year, but I’m confident that I will this year.

RL: You received a degree in Ag Science, what do you hope to do with your degree one day?

CS: I hope I never have to use it, to be honest. I hope I never have to pull that thing out of my pocket. I want to ride bulls and do well enough at it to make a living. But, it’s good to have.

Photo by William Keirce

A Rookie UNLEASHED

An Interview with DAYLON SWEARINGEN

Rodeo Life: How did you get started in rodeo? Do you remember your first competition? How did you do?

Daylon Swearingen: My family has been involved in rodeo for generations; from my grandfather all the way down to me. I have always loved to go to rodeos. I rode sheep then moved onto junior steers and won my first buckle in New York as an 8-year-old.

RL: What is your favorite rodeo and why?

DS: I like most of them, anytime I get to ride is a good day for me.

RL: In your opinion, what has been the greatest win so far in your career and why? What rodeo do you hope to win this season? What is the ultimate goal for your career as a professional cowboy?

DS: Winning the National High School Bareback Riding last year. I hope that it helped those on the East Coast know that if you work hard and prepare you can come out here and be competitive. Any rodeo I enter, I hope to win. My ultimate goal as a professional cowboy is to keep working to become a better person physically, mentally and spiritually.

RL: What is life like for you on the rodeo road?

Do you have any traveling partners? How long are you on the road rodeoing on average each year?

DS: I do not have any consistent traveling partners because I am still in college and have to go to classes during the week. I am usually traveling when I am not at college.

RL: What is your favorite part about living the rodeo lifestyle? What is your least favorite part?

DS: I love seeing the country and traveling to different states and throughout Canada. We have some beautiful scenery and exciting things to do here. My least favorite thing to do is drive.

RL: If you could only choose one event to compete in which would it be and why?

DS: Bull Riding. I raise some bucking bulls and research their breeding. I enjoy taking care of them and seeing how they buck as they get a little older.

RL: Is there one particular bull that you want to ride that you haven’t faced yet?

What about a particular bucking horse?

DS: Bruiser, I would love the challenge to ride him. Rawhide ProRodeo has a bucking horse named Kimberly that I watched grow up and she has become a pretty good horse and I would like to draw her. She looks fun to ride.

RL: What are some of your non-rodeo hobbies?

DL: I enjoy hiking, mountain biking, and hunting.

RL: Is there anything you thought you knew about the rodeo lifestyle that turned out to be different when you really immersed yourself into it?

DS: It’s political and you really need to study the rodeo; entering, traveling, flights, bucking stock and the list goes on. There is a lot of research that has to be done to be successful in this sport.

RL: How has it been competing with more veteran riders? Do any of them give you any advice?

DS: It makes me step up my game and takes everything to the next level. Many have given me advice and I am glad to take it and appreciate the time and

Photo by PRCA ProRodeo

NFR Fashion Trends with Nobody’s Girl Boutique

SIN CITY TRENDS

In addition to the popular global year-round trends there are several unique fashions that you will only see in Sin City.

SEQUINS: The first of those being sequins or “bling” as some affectionately call it. For we ladies that are known to be a little “extra” this is our time to shine literally. Sequin blazers and dresses are a popular NFR Fashion Staple.

MIXED TEXTURES: I also look to see many looks comprised of mixed textures. This is a such fun way to draw attention to your outfit. For example: leather and lace, fur and velvet, serape and denim. When I layer in this fashion, I refer to it as wearing “all the things” and no better place to do that than Vegas!

BLACK: When in doubt wear black. Simple, classic and a great backdrop for layering statement jewelry pieces. The back-number ceremony is sure to be attended by many elegant rodeo wives and mommas in black gowns.

JUMPSUITS, ROMPERS AND SETS: Jumpsuits, rompers and sets in a variety of colors and prints are often a Vegas favorite as they are an outfit in themselves. Throw on a great pair of boots and you are ready to hit the strip!

CUSTOM PIECES: Back-number fashions are one of my favorite NFR trends. Families have gotten so creative in designing custom pieces and you will see numbers on everything from necklaces to tooled leather blazers. There is no greater way to represent and show support for your favorite contestant than by sporting their back number.

GLOBAL YEAR-ROUND TRENDS

Turquoise: Whoever said diamonds are a girl’s best friend clearly did not own any turquoise. Turquoise accessories are timeless and add a touch of class and sophistication to any outfit. The most iconic of these pieces being the Native American style Squash Blossom Necklace. Various styles ranging from old pawn to modern Squash Blossoms can be seen gracing the necks of many ladies in the stands at any rodeo. Although authentic turquoise can be pricey faux versions are now available at a lesser cost making this trend accessible to everyone!

FRINGE: Western Fashion’s most well-known and longest lasting trademark is most definitely fringe. From tack, to clothing and accessories fringe can be found on all things both in and out of the arena. Most commonly seen on leather and suede garments such as chaps and vests, fringe can be spotted anywhere from a rodeo grand entry, to the branding pen, to a New York City street. The best way to add a little western flair to your

business casual is definitely with a splash of fringe.

Shana Bailey Photography. Balloon Art: Up Balloon Boutique. Models: Carley Twisselman, Mary Shae Hays, Lee Lee, Fallon Hall, Morgan Busby and Shayla Currin.

Above/center photo: Shea Fisher-Durfey and daughter Praise at 2018 NFR wearing Nobody’s Girl Boutique Old Ranch Vest and Fierce in Fringe Jumpsuit. PC: Shea Durfey IG. nobodysgirlboutique.com.

SERAPE: Why fit in when you were born to stand out? Bright and bold Spanish inspired serape prints are currently all the rage in Western Fashion. Colorful patterns are now seen on bags, blazers, competition shirts and much more. Brands such as Silverado and Tasha Polizzi are incorporating tapestries in their designs and the results are truly stunning. This southwest trend has definitely found its way North and we are hoping it stays!

DENIM: The Canadian Tuxedo, forever a staple in western fashion. Denim on denim, denim with leather, layered denim – rodeo’s truest neutral lies in the form of this fabric. Traditional jean styles have now given way to bell bottoms, overalls and embroidered looks. Some of our favorite companies including Wrangler and Rock N Roll Denim are now offering a variety of contemporary looks in addition to the classic riding jean. Fallon Taylor, who always has fun with fashion has launched a line of tie-dye, Aztec and printed denim jeans that have gained huge popularity within barrel racing circles. These are definitely NOT your momma’s jeans!

TOOLED LEATHER: Tooled leather is no longer confined to saddles but can be found gracing the lapels of blazers, bolo ties, converse shoes and about any other article of clothing it can be tacked to. The creativity of this era of makers is truly next level. If you can dream it, they can do it! Tooled fashions were all the rage at the NFR last year at the back-number ceremony and beyond. Custom pieces are truly

one of kind, and a great way to express your personality and style. A quality tooled leather garment is nothing short of wearable art.

FASHION HATS: With the right hat, nothing else matters. The Kentucky Derby has absolutely nothing on Las Vegas in December when it comes to fashion hats! Felts for fall and winter – straws for summer – those rules are gone. If you like it, wear it! Shorties, wide brims, flat tops, colored felts, feathers, truly anything goes. Influencers such as West Desperado are inspiring the masses with their creative ways to incorporate fashion hats into daily looks and transition them into a variety of styles. But as western legend reminds us regardless of the hat you choose, never ever set it on your bed!

WILD RAGS: Scarves are now used for both fashion and function. A tightly wrapped and knotted silk rag can keep a cowboy warm on a cold day, it can also add a pop of color to an outfit or a little western sass to your work wear. There are many ways to wear a wild rag – none of which are wrong! A traditional wear would include the cavalry knot or wrap around style. Modern day gypsies will wear them as a head scarf on a hot summer day. Narrow “twilly” scarves are now all the rage and can be worn around the neck, head or used as a belt! Wild rags are truly my best-selling accessory as they always fit, and everyone loves them!

www.nobodysgirlboutique.com

Shana Bailey Photography. Rio Retro Buttonup, $45. nobodysgirlboutique.com.

Shana Bailey Photography. Model: Morgan Busby. Clothing: The Sand Sequin Set, $80. nobodysgirlboutique.com.

Above/center photo: Shada Brazile, Treston Brazile, Swayze Brazile and Style Brazile. Shada is wearing Nobody’s Girl Boutique Garden Party Jeans which were a part of her "favorite things" giveaway. PC: Shada Brazile IG. nobodysgirlboutique.com.

National Finals Rodeo Runway with Lil Bee’s Bohemian

Rodeo Life: Have you ever been to the NFR?

Lil Bee’s Bohemian: Yes! This year will be my 3rd consecutive year attending the NFR. Last year was our first year setting up a booth during NFR. We are SO excited that we will be back this year returning to the RFWA Expo located at the Plaza Hotel & Casino!

RL: Have you ever seen any items of your brand being worn at the NFR?

LBB: Over the past 3 years I have seen so many women wearing Lil Bee’s at the NFR & it's so amazing! I still get butterflies in my stomach every time Lil Bee’s gets tagged on Instagram. These ladies could shop anywhere but they choose Lil Bee’s! I'm so beyond grateful for that too! We made “Best of the West” for the last 2 years in Western Runway which is a magazine centered around the NFR.I am confident we are in the top 10 list of places to shop for NFR outfits!

RL: What is currently trending in western fashion?

LBB: Faux Leather, Old Time Western Styles like Ruffles & Lace. A lot of Faux Furs, & Oversized Teddy Jackets – bringing in that Beth Dutton vibe! Graphic Tees are still huge & Bell Bottoms have been holding strong for a solid 3 years now. One of my personal favorites that is currently trending is Distressed Denim!

RL: How long have you been in business for?

LBB: We just had our 3-year anniversary this past August 3rd.

RL: How have you seen western wear evolve since you’ve been in the industry?

LBB: Overall, I think the industry is constantly changing! A lot of vintage & retro vibes have been coming in & out the past 3 years. However, one thing I am proud of is my personal and boutique style has stayed consistent since the beginning of Lil Bee's! With bell bottoms, graphic tees, kimonos and fringe still being our top sellers. When I started Lil Bee’s I brought in Bell Bottoms & Flares and people thought I was crazy. Now everywhere you look people are selling bell bottoms. I have always loved that Hippie, Bohemian & 70's Retro Fashion. I’m hoping it stays forever!

RL: Have you noticed any influence that western fashion has had on the rest of the fashion industry?

LBB: Yes, I have noticed in the last 3 years that not only Runway Fashion, but that all the Surf Brand companies are changing their styles to a more western vibe. We are seeing a lot of Aztec prints, Fringe, Boots & even Western inspired hats. I think everyone wants a piece of the Western Fashion trend. I even noticed the other day that Walmart was selling snakeskin bell bottoms.

RL: How do you decide on what to add to your boutique?

LBB: I truly only buy things that I would personally wear or wish I could

wear. You will never see sequin/glitter tennis shoes or suede elbow patch color block cardigans in my store, unless my taste drastically changes. I see other boutiques that sell so many of these items but I really try to stay true to my own style & it has brought me success these last 3 years.

RL: How do you go about assembling an outfit (for photoshoots, styling clients, everyday)?

LBB: I create outfits based on how I would personally wear things. I'm a huge fan of mixing patterns and textures. Many think the patterns clash; however, I really love the contrasts. That's what makes the outfit fun and unique. For example, wearing Camo & Snakeskin prints together is dream come true for me! I love to encourage others to try and mix patterns too!

RL: What trends do you think we can expect to see at the NFR this year?

LBB: Animal Prints! Faux Fur, Fringe, Sequins & Metallics. Animal prints have been on trend for many years, I don’t think it will ever change – at least I hope not!

RL: What tips and tricks do you have for styling on a budget?

LBB: I personally feel that I am queen of this. Finding the same looks for less. One of my main goals for Lil Bee's is to bring Bohemian Cowgirl styles at an affordable price. Most of our customers are 18-35 and a lot of them are in college so money is tight.

You really need 10 staple pieces that you can mix & match to create several looks. My top 10 pieces are:

1. Snake skin booties

2. Fringe sandals

3. Cut off jean shorts (I am in South Florida so I wear these yearlong!)

4. Distressed boyfriend jeans (these go perfect with the snake skin booties & the fringe sandals!)

5. A good button up blouse – preferably a solid color – black or white

6. Fringe purse

7. Basic tees/tanks (& graphic tees/tanks)

8. A few kimonos

9. A bad ass cowgirl hat (this will change your whole look!)

10. Turquoise jewelry

These 10 items are pretty much a Bohemian Cowgirl starter kit & can all be found at Lil Bee's Bohemian!

www.lilbeesbohemian.com

Create a memorable Christmas through A Cowboy Christmas, a holiday collection of décor, traditions, delicious recipes, and the unique lifestyle of cowboys. The special touches woven throughout the book make for a heartfelt cowboy Christmas.

http://shannahatfield.com

The jangle of spurs mingles with the jingle of sleigh bells in this celebration of Christmas—cowboy style!

Desert Dwelling Mama

An Interview with Adrian “Buckaroogirl” Brannan

Rodeo Life: What inspired your latest album Desert Dwelling Mama? How is this album different than your previous ones?

Adrian Brannan: This album was eons away from my first three projects. My first CD was all cowboy. I was thirteen when I wrote most of it, and fourteen when we recorded – I had no clue what I was doing. I grew up through my music, in a way that everyone could see through my writing. Desert Dwelling Mama was an album documenting growing up. It was documenting abuse, becoming something different than the first three albums reflected, and a story about realizing your own worth and finding joy. To me, this album is truly a story of healing and a way to address the issues of abuse and violence within the western world in a different way.

RL: What is your biggest influence when it comes to writing songs?

AB: This is tough! I discovered Bob Dylan when I was about eight. That literally changed my life, and funny enough I ended up working with his drummer Winston Watson later on in my career at Wavelab Studio in Tucson. But then when I worked with Tom Russell in my second album (Boots & Pearls) I started actually working on my writing. I really believe that there isn’t one musical artist who has impacted my writing as much as growing up a reader has shaped me. A lot of my songs are ballads, and long drifting stories because I grew up reading great literature, all thanks to my parents and older sister. Hemingway has probably been a greater influence than a musical artist, because he told stories in the way I wanted to. I just wanted them to have a melody.

RL: What was the driving force behind your book Dear Cowgirl: Letters to Women? What do you hope women get out of this book?

AB: Dear Cowgirl was really scary for me. It began as a letter responding to a young woman who reached out to me when trying to escape a violent relationship. I had just opened up about my experiences with abuse and sexual violence in an article in Western Horseman – and although I realized the implications of what I had shared on the record, it was still scary. Then I started getting letters from people who could relate, but never had known how to say it. That meant a lot to me that they trusted me, that they felt like they could finally open up and say something, and I realized that this image had been created of the western world that was in some ways, inaccurate. I just wanted women (and men) to know that they are not alone. Sometimes you feel like you’re alone swimming upstream in a river that will sweep you away – I just want them to see a hand reaching out. I want to remind them they are not alone, they are precious, and they are loved.

RL: You’re known for marching to the beat of your own drum, why is it important for you to pursue your music career in your own way outside of the standards of country music in terms of song topics, appearance, sound, etc.?

AB: Yes, I guess I am weird. I never looked at the music world and said, “hey! I want to be a super star!” That has never been something I’ve wanted nor pursued. I simply have a loud mouth and a lot to say – I really am a joyful person who wants to live lifeª

to the fullest. I had a few points in life where I wasn’t really sure I was going to make it. Those times made me realize how short and precious life is, and what a gift we are given. If that is the case, being a “cookie cutter” human isn’t going to change the world, or make me happy. At the end of the day, I can only make a positive difference for others by being Adrian. And Adrian isn’t like anyone else in the world. So, it is my duty to be me!

RL: You didn’t grow up in a traditional way, how did your childhood influence your artistry?

AB: I am not sure I am grown up or will ever be, but I was sure raised in a weird way. My parents are very cool, very brave and very nonconforming. My dad was a sniper and in law enforcement, then was retired after being injured. He became a saddle maker, then a cowboy (not a rancher – a cowboy). Then we sold everything, and moved to St. Andrews, Scotland. And we were all over when I was a child. We lived in Ukraine, France, Switzerland, Germany, Poland, etc. Technically I was raised overseas. When someone asks me where I grew up, my first response is usually Scotland because that is what I remember the most. I feel like growing up the way I did immersed me in art and different cultures to an extent that created a need to produce art myself. I love art in all mediums. Whether it is songwriting, composing on the piano, playing the guitar and singing, singing opera, painting with acrylics, or sketching, all of it was shaped by my childhood. When we returned to the states and I was older, we always had horses and cattle and were constantly around livestock – but that childhood of not being raised in the cowboy world actually made me love the west more. A little “reverse psychology” by life!

RL: Who has been your biggest supporter of your music career?

AB: I know the cliche answer here is my family, but that's the truth. My Mom, dad and sister have always supported me no matter what. There are not many parents I know that would allow a fourteen-year-old to start a career and do the things I was able to do, or drive me to my shows until I was old enough to drive.

RL: Can you tell us a little bit about your process when you are writing a song? Do the melody or lyrics come first?

AB: I’m going to be really annoying here: I have no process. I know writers who have to sit down in a certain place, and have certain circumstances to write a song, and I’m not one of those. I know writers who cannot produce unless they are hit with the lightbulb of inspiration and produce grander within five minutes, I’m not one of those either. I have had songs appear from nowhere and have worked on certain songs for years. I am constantly writing though, anything from poetry and lists to books and silly rhymes. I wish I had a “process” but these days it seems like I just wait for the muse! ª

RL: What was it like auditioning on The Voice? Did the judges give you any helpful advice? Can we expect to see you on any more singing competition shows?

AB: I am so glad I got the opportunity to see that Hollywood is certainly not my cup of tea. I learned so much from that experience and met a ton of awesome friends that I am still in touch with today. But I would sure rather rope calves than do reality TV!

RL: What is it about the Cowboy Culture that draws you in? When did you first know that country music was the career that you wanted to pursue?

AB: Funny enough, I actually started singing opera, not country/cowboy music. I went to Italy for the first time when I was nine and I loved it. The first opera song I learned was an Italian aria, and to this day I adore classical music. If I wasn’t doing cowboy music, I would most likely be doing something in the classical or Jazz world. For me, I love the stories and history behind a lot of the traditional stuff, but I really love knowing that there are songs being written about real things happening in the cowboy genre. Growing up listening to guys like Dave Stamey and Mike Beck was neat because they actually lived what they were writing and singing about. They didn’t just do it once or twice then write a song, they lived it and wrote it. I loved that authenticity.

RL: What would you say is your biggest achievement so far? What is the ultimate goal for your music career?

AB: I would love to say that seeing Desert Dwelling Mama on the Billboard Charts, or sitting at #5 on the iTunes Country charts alongside folks like George Straight and Chris Stapleton is my biggest achievement. And in many ways it is. In many other ways however, my biggest accomplishment is when a little girl at a show comes up and tells me about her horses, what songs she loves and what she wants to grow up to be. My music puts me in touch with humanity in a way I wouldn’t be experiencing otherwise, and I am thankful for thank everyday. The ultimate goal for my career? To enjoy myself; to bring joy to others; to not die of a drug overdose or alcohol abuse like so many others I’ve seen do in this world when they have a measure of success. I want to help people through my music, and if I only ever help one person or make a difference in one life – then that is just enough for me.

RL: What advice would you give girls who not only want to pursue a country music career, but who also don’t want to do it in a “cookie-cutter fashion?”

AB: Be something other than ordinary. Stop copying. Start living. Then write about living. The rest will come easily. Have joy, have faith and don’t forget to smile, life is beautiful.

Passing the Crown Passing the Crown

Photo by Las Vegas Image Studio

An Interview with Taylor McNair, Miss Rodeo America 2019

Rodeo Life: How is being Miss Rodeo America different than being Miss Rodeo Mississippi?

Taylor McNair: While I am still a spokeswoman for rodeo, it is on a much larger, and even global scale. I am able to reach an audience beyond our country by expanding representation to rodeo spectators in Australia and Canada. The opportunities are far more extensive. Being Miss Rodeo America is truly a full-time job that is backed by sponsors, staff, and volunteers.

RL: What about being this year’s Miss Rodeo America has had the most impact on you?

TM: Simply put, the people. I have met a tremendous amount of incredible and inspirational people both in and out of rodeo. From coast to coast, there are amazing people doing incredible things that do not receive the recognition they deserve. My hope is that I was able to spotlight a few of those outstanding individuals with the help of Montana Silversmiths by presenting them with a hat feather and featuring them on my social media.

RL: What is the greatest lesson you are taking away from being Miss Rodeo America?

TM: Besides mastering the art of travel, I have taken away a great deal of things. I have not only grown as a person throughout this experience, but my love for rodeo and our country has intensified. It has validated the things I expected from our contestants, contract personnel, rodeo committees, sponsors, and fans. I will take away the memories and experiences and cherish them for the rest of my life. The lessons learned and the absolute most breathtaking moments will forever resonate with me.

RL: How do you handle the pressure of the high standards of being a spokesperson for the sport of rodeo as well as a role model for girls and women all over the country? What do you hope people take away from their time with you?

TM: You must be confident in who you are and what you stand for. “If you don’t stand for something you willª

Photo by Las Vegas Image Studio

fall for anything.” Knowing who I am and what I believed in was so important coming into this role. I never wanted the bright lights to change who I was. I stayed true to that and encouraged girls around me to stand up for what they believe in and never let anyone change their mind or belittle them. My hopes are that I was a positive role model and assisted the PRCA in climbing the ranks of the foremost professional sports.

RL: Now that you have fulfilled your dream of becoming Miss Rodeo America, will we be seeing you in the arena competing in Barrel Racing?

TM: Absolutely! I cannot wait to go back to being a Professional Jackpot Barrel Racer and hopefully entering in some rodeos in the Southeastern Circuit. This may take a while as my horses have had a two-year hiatus because I borrowed a horse everywhere I went as Miss Rodeo Mississippi and Miss Rodeo America. I will also go back to timing for our amateur rodeo association, while working to obtain my PRCA timer card.

RL: What attributes does the role of Miss Rodeo America require?

TM: For me, Miss Rodeo America is an approachable and professional cowgirl that conducts herself with dignity and grace in all situations. She is poised, graceful, and well spoken. Miss Rodeo America is a role model for all and should always strive to be the hardest worker in the room.

Photo by Las Vegas Image Studio

RL: What was the most exciting opportunity you were able to take on as Miss Rodeo America?

TM: It’s really difficult to pinpoint one particular experience. I was able to do so much throughout my 365 days. The most memorable moments were jumping off a cliff in Eagle, Colorado; playing with a giraffe in Clovis, New Mexico; eating a pork chop for breakfast and going to the College World Series in Nebraska; wrestling a gator in Florida; seeing a Cardi B concert in Houston, Texas; and riding some of the most amazing AQHA horses across the country. I was truly honored to be a part of both the Pendleton Round-Up and the American this year as well!

RL: During your time as Miss Rodeo America, what influences did you hope to leave on the rodeo and western world? What has been the most rewarding?

TM: I hope that I have made a positive impact on our sport as an educator and promoter, turning rodeo spectators into true rodeo fans. It has been my privilege and honor to serve the Professional Rodeo Cowboys Association as Miss Rodeo America 2019. I cannot wait to see the great things in store for the future of rodeo, and I can only hope that I was a small catalyst into what is to come!

RL: What is next for your career?

TM: I am so fortunate that I have received 28,000 dollars in scholarships courtesy of the Miss Rodeo America Foundation. With that generous amount, I am hoping to attend Law School this fall. My plans are then to establish a career in an agriculture organization lobbying, developing policy, or in public relations. Agriculture and the western industry are what I know best and am truly passionate about. I hope to use the skills and knowledge learned as Miss Rodeo America to be successful in my future career endeavors.

RL: As you pass the crown to the next Miss Rodeo America, what advice do you have for her?

TM: “Do not count the days, but rather make the days count.” Roxyn Harris once spoke about the importance of what is inside us at a Miss Rodeo America clinic. These words have resonated with me this year, as I honor and remember the late Roxyn. Be sure to soak in every single moment – you only get this one year, so make the absolute most of your time each and every day!

Photo by Las Vegas Image Studio

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Bred to Buck Bred to Buck

They don’t make horses buck in rodeo; they utilize horses that already have an inclination to buck. Approximately forty percent of rodeo bucking horses are in the sport because they have continued to buck their owners and riders off. They come from the racetrack, feed lots, ranches and just about every other equine discipline. These horses are considered too dangerous for other equine activities, yet they are perfect for the events of Bareback Riding and Saddle Bronc Riding.

Another way bucking horses make their way into professional rodeo events is that they are bred specifically to buck.

Just as there are two ways a horse makes its way into rodeo, there are two types of bucking horses. The type of horse used for Bareback Riding varies from the type used in the Saddle BroncRiding event. Bareback horses are smaller animals with a wilder bucking style while saddle bronc horses are generally larger with a more classic style of bucking that allows the rider to sit up in the saddle and get a rhythm with his feet forward from the horse’s neck and back to the cantle of the saddle. Many saddle bronc horses are draft horse crosses, these large sturdy animals have the perfect classic bucking action as well as the strength and durability that make them excellent athletes for long-term careers in the sport of rodeo.

In breeding for bucking, many of today’s rodeo stock providers have developed a number of sophisticated breeding programs to allow them to breed horses specifically to buck. Of the roughly 60 Professional Rodeo Cowboys Association stock contractors, almost half operate some type of livestock breeding program. Sankey Pro Rodeo has been in business for over thirty years and have produced some of the finest bucking horses in the world of professional rodeo today. When speaking about their breeding system for genetic success Wade Sankey of Sankey Pro Rodeo said, “A lot of it is up to chance. It’s not a mathematical formula … All you can do is breed known successful bucking horses to other successful bucking horses. You try to create as many generations deep as you can. It’s similar to the racehorse industry except we’re not as near as many generations deep as race horses are.” One of the best indicators of the suitability of horses to the sport of rodeo is their longevity of life and career. “I guess you know when they’re a successful bucking horse when they’ve either achieved the NFR or have had a good solid career longer than 3-5 years.”

Bucking, kicking and jumping are an inborn instinct that horses do naturally. All rodeo horses, when introduced to a rider, naturally want to get this additional weight off of their backs. Nothing is done to ‘make’ the horses buck, however there ª

FOR EVERY EQUINEDISCIPLINE

OSPHOS® (clodronate injection)

Bisphosphonate. For use in horses only.

Brief Summary (For Full Prescribing Information, see package insert)

CAUTION: Federal (USA) law restricts this drug to use by or on the order of a licensed veterinarian.

DESCRIPTION: Clodronate disodium is a non-amino, chlorocontaining bisphosphonate. Chemically, clodronate disodium is (dichloromethylene) diphosphonic acid disodium salt and is manufactured from the tetrahydrate form.

INDICATION: For the control of clinical signs associated with navicular syndrome in horses.

CONTRAINDICATIONS: Horses with hypersensitivity to clodronate disodium should not receive OSPHOS. Do not use in horses with impaired renal function or with a history of renal disease.

WARNINGS: Do not use in horses intended for human consumption.

HUMAN WARNINGS: Not for human use. Keep this and all drugs out of the reach of children. Consult a physician in case of accidental human exposure.

PRECAUTIONS: OSPHOS has been associated with renal toxicity. Concurrent administration of other potentially nephrotoxic drugs should be approached with caution and renal function should be monitored. Use of bisphosphonates in patients with conditions or diseases affecting renal function is not recommended. Horses should be well-hydrated prior to and after the administration of OSPHOS due to the potential for adverse renal events. Water intake and urine output should be monitored for 3-5 days post-treatment and any changes from baseline should elicit further evaluation. As a class, bisphosphonates may be associated with gastrointestinal and renal toxicity. Sensitivity to drug associated adverse reactions varies with the individual patient. Renal and gastrointestinal adverse reactions may be associated with plasma concentrations of the drug. Bisphosphonates are excreted by the kidney; therefore, conditions causing renal impairment may increase plasma bisphosphonate concentrations resulting in an increased risk for adverse reactions. Concurrent administration of other potentially nephrotoxic drugs should be approached with caution and renal function should be monitored. Use of bisphosphonates in patients with conditions or diseases affecting renal function is not recommended. Administration of bisphosphonates has been associated with abdominal pain (colic), discomfort, and agitation in horses. Clinical signs usually occur shortly after drug administration and may be associated with alterations in intestinal motility. In horses treated with OSPHOS these clinical signs usually began within 2 hours of treatment. Horses should be monitored for at least 2 hours following administration of OSPHOS.

Bisphosphonates affect plasma concentrations of some minerals and electrolytes such as calcium, magnesium and potassium, immediately post-treatment, with effects lasting up to several hours. Caution should be used when administering bisphosphonates to horses with conditions affecting mineral or electrolyte homeostasis (e.g. hyperkalemic periodic paralysis, hypocalcemia, etc.).

The safe use of OSPHOS has not been evaluated in horses less than 4 years of age. The effect of bisphosphonates on the skeleton of growing horses has not been studied; however, bisphosphonates inhibit osteoclast activity which impacts bone turnover and may affect bone growth.

Bisphosphonates should not be used in pregnant or lactating mares, or mares intended for breeding. The safe use of OSPHOS has not been evaluated in breeding horses or pregnant or lactating mares. Bisphosphonates are incorporated into the bone matrix, from where they are gradually released over periods of months to years. The extent of bisphosphonate incorporation into adult bone, and hence, the amount available for release back into the systemic circulation, is directly related to the total dose and duration of bisphosphonate use. Bisphosphonates have been shown to cause fetal developmental abnormalities in laboratory animals. The uptake of bisphosphonates into fetal bone may be greater than into maternal bone creating a possible risk for skeletal or other abnormalities in the fetus. Many drugs, including bisphosphonates, may be excreted in milk and may be absorbed by nursing animals.

Increased bone fragility has been observed in animals treated with bisphosphonates at high doses or for long periods of time. Bisphosphonates inhibit bone resorption and decrease bone turnover which may lead to an inability to repair micro damage within the bone. In humans, atypical femur fractures have been reported in patients on long term bisphosphonate therapy; however, a causal relationship has not been established.

ADVERSE REACTIONS: The most common adverse reactions reported in the field study were clinical signs of discomfort or nervousness, colic and/or pawing. Other signs reported were lip licking, yawning, head shaking, injection site swelling, and hives/pruritus.

POST-APPROVAL EXPERIENCE (December 2018): The following adverse events are based on post-approval adverse drug experience reporting. Not all adverse events are reported to FDA/ CVM. It is not always possible to reliably estimate the adverse event frequency or establish a causal relationship to product exposure using these data.

Learn more online www.dechra-us.com www.osphos.com

As with all drugs, side effects may occur. In field studies and post-approval experience the most common side effects reported were signs of discomfort, nervousness, and colic. Other signs reported were: renal insufficiency/failure, anorexia, lethargy, hypercalcemia, behavioral disorders, hyperkalemia, hyperactivity, recumbency, hyperthermia, injection site reactions, muscle tremor, urticaria, hyperglycemia, and fracture. In some cases, death has been reported as an outcome of these adverse events. The safe use of OSPHOS has not been evaluated in horses less than 4 years of age or breeding horses. OSPHOS should not be used in pregnant or lactating mares, or mares intended for breeding. NSAIDs should not be used concurrently with OSPHOS. Concurrent use of NSAIDs with OSPHOS may increase the risk of renal toxicity and acute renal failure. Use of OSPHOS in patients with conditions affecting renal function or mineral or electrolyte homeostasis is not recommended. Refer to the prescribing information for complete details or visit www.dechra-us.com.

CAUTION: Federal law restricts this drug to use by or on the order of licensed veterinarian.

The following adverse events are listed in decreasing order of reporting frequency: renal failure, polyuria, polydipsia, abdominal pain, anorexia, lethargy, hypercalcemia, behavioral disorder, discomfort, hyperkalemia, hyperactivity, recumbency, hyperthermia, injection site reactions, muscle tremor, urticaria, hyperglycemia, and fracture. In some cases, death has been reported as an outcome of the adverse events listed above.

INFORMATION FOR HORSE OWNERS: Owners should be advised to:

• NOT administer NSAIDs.

• Ensure horses have access to adequate water before and after administration of OSPHOS.

• Observe their horse for at least 2 hours post-treatment for signs of colic, agitation, and/or abnormal behavior.

• If a horse appears uncomfortable, nervous, or experiences cramping post-treatment, hand walk the horse for 15 minutes. If signs do not resolve contact the veterinarian.

• Monitor water intake and urine output for 3-5 days posttreatment.

• Contact their veterinarian if the horse displays abnormal clinical signs such as changes in drinking and urination, appetite, and attitude.

The intramuscular bisphosphonate injection for control of clinical signs associated with Navicular Syndrome in horses 4 years of age and older

are ways to encourage this activity and give the animal extra incentive to buck as hard and effectively as possible. “There are a lot of people whose livelihood is breaking horses to ride and to keep them from bucking and the world of horses has been trying to take the bucking horse aspect out of the entire breed of horses since the beginning of time and it’s only been about 100 years of people trying to put that back into bucking horses. My simple answer is we try not to hinder them in any way. You cannot make one buck, if you could make a horse buck then we wouldn’t be in business because everybody would be able to do this,” Sankey said.

Riders in both the Saddle Bronc and Bareback Riding use spurs while riding. All spurs used in these events must be dulled and the rowels (the wheel-type devices on the end of the spur) must be able to roll along the animal’s thick hide; no locked rowels are allowed. Riders are disqualified if their spurs are too sharp or if the animal is injured in any way due to the rider’s actions.

The Professional Rodeo Cowboys Association take the welfare of all animals used in PRCA sanctioned events seriously, and the bucking horses, steers and bulls are no exception. Overall, the animal welfare program employed by the PRCA is extensive. More than sixty rules are in place to govern the care and handling of livestock at PRCA rodeos. Professional rodeo stock animals have a rate of injury of .00052, or five-hundredths of one percent. Our pets should be so fortunate. As the sport of rodeo continues to grow in popularity, the care of the livestock involved will be under greater scrutiny. The PRCA and other rodeo associations will continue to make the welfare of all rodeo livestock an important part of the rodeo industry. “Bucking horses have the best job that any horse has. They grow up naturally and think naturally, they don’t get manipulated in any way. that’s why if I were going to be a horse, I’d want to be a bucking horse, and they don’t have to go to work every day. 160 seconds a year. They get to eat, they get to hang out with their friends, ride on trucks, see new places,” ,” Sankey said.

The Perfect Game

By Cheyenne Glade Wilson

All photos by Cheyenne Glade Wilson

My husband Shane and I went bowling with some friends one weekend. My husband went to the bar to get a pitcher to share, but he didn’t come back right away. I thought it was strange that he was taking so long, so after a while I went to check on him. I turned the corner and saw him bellied up to the bar – not drinking. He was gripped in an engrossing conversation with an elderly gentleman, so I left him to it. After many skipped turns, he finally emerged. We continued our visit with friends splitting pins, spinning bowling balls, throwing strikes, and eventually headed home. Our entire ride home echoed of Shane’s conversation with this man. His perfect game didn’t come from a 300-score game, but rather a coincidental connection with a complete stranger.

While ordering at the bar, the older gentleman glanced over and asked Shane where he was from which Shane proceeded to tell him where we live. The commonality of our last name enticed the man to list a roster of people and ask Shane if he was related to any of them. Shane turned down each name and mentioned that he had grown up in Montana. The elderly gentleman told him that he had the best hunting trip of his lifetime up in Montana. Shane loves hunting. He was involved in his family's outfitting business for most of his youth. Shane asked him where he had hunted and it just happened that it was in the same area that Shane had grown up in. The elderly man said that he remembered his guide's name was Corky. Shane’s hair stood up on the back of his neck and I could see all the hair follicles on his arms being raised like the snap of a chilled breeze just hit him. He asked if his guide's name was Corky Hedrick and the man nodded. Corky Hendrick is Shane’s grandfather. Now, I've been known to turn away on many occasions when hunting stories start to occupy the conversation, but I was pulled into this moment and blown away by this coincidence.

Hunting narratives carried the exchange and Shane even knew some of the tales this guy was telling him. Shane couldn't believe that this fellow had kept these stories so vivid in his memories

and was bowled over by the fact that this guy spoke about his adventure that happened fifty-five years ago as if it happened only yesterday. Shane expressed that he felt an immense sense of pride to know that his grandfather had made such an impact in this fellow's life and the power of that one experience has stayed with this gentleman for decades.

This occurrence had me thinking about the expedition of life. We are born, we get educated and/or we go to work, we live our lives, and then it's over. We can talk about making money and things like that, but the most amazing thing a person can do is to make a positive impact on someone else’s life. I can only hope that I come across one situation where fifty-five years from now someone remembers me and an experience we shared that moved them profoundly. How incredible would that be?

I grew up in a ranching and rodeo family where reciting stories of the past was a daily affair. My grandpa passed away when I was eleven, but I remember the stories he had told, and more vividly, I remember all the stories folks told about him after he was gone. So much of us comes from those who have had an impact on our lives. I think stories should be listened to and retold. I've heard my dad's rodeo adventures more times than I can count, but I always enjoy them. Why? Because my dad's face lights up.

It’s easy to tell that he takes pride in that time and that it was the highlight of his youth. He has allowed me to partake in his experiences and know the people that have positively affected his life through his stories. Not everyone will share the intimate details of their lives, but by listening intently to their stories they will reveal some insight to who they are and their history.

Here is my question for you: what are the stories you share, and better yet, what stories do folks tell about you? Think about it for a minute.

The one thing I know for sure is that we have no control over what people will repeat about their encounters with us. I used to ª

spend a great deal of time trying to outrun certain events from my past. I finally figured out that I couldn't escape them, but what I could do was create a more positive legacy to leave. The stories I constructed from that point on were so empowering that the less flattering ones eventually fell away. I've had the opportunity to grow and change the course of my life to be a more beneficial one – and I'm grateful for that.

I’m very transparent in my journey in hopes of helping others. I love to share stories that enlighten, uplift, inspire, teach, and direct. I figure that there is enough negativity in the world and

I'm not going to add to it – not even a little bit. What you think about comes about so it’s best to choose to think positive and have gratitude! Once the mind is trained to think that way, it relieves a huge burden that can be life changing. Every person’s story is an assemblage of experiences with people who they cross courses with. Some encounters may be long-winded and seem unremarkable while others are exceptionally potent. With every chance meeting, we write a small part in that person’s story. If surroundings were observed attentively and the line for good-natured conversations were open, imagine all of the perfect games that could transpire.

NFR Schedule

SUNDAY, DECEMBER 1

Miss Rodeo America Contestant Official Introductions

9:45 a.m. — Doors open to the public

10 a.m. — 11:30 a.m. — Official introductions and visit with Miss Rodeo America

Tropicana Conference Center

Free Admission/Open to the Public

MONDAY, DECEMBER 2

Miss Rodeo America – Horsemanship Competition sponsored by AQHA and Waddell & Reed

9 a.m. — Doors open to the public

9:30 a.m. — 1:30 p.m.

South Point Priefert Pavilion

Free Admission/Open to the Public

PRCA National Convention (Registration Available)

Noon — 4 p.m.

Early registration and Contract Personnel Trade Show Set Up

South Point Convention Area & Exhibit Hall

TUESDAY, DECEMBER 3

PRCA National Convention (Registration Available)

7 a.m. — 4 p.m.

South Point Convention Area

PRCA Vision and Direction Update

8 a.m. — 10 a.m.

South Point Ballroom

PRCA National Convention Contract Personnel

Trade Show & JCCF Silent Auction

12:30 p.m. — 4:30 p.m.

South Point Exhibit Hall

Convention Attendees Only

WEDNESDAY, DECEMBER 4

PRCA National Convention (Registration Available)

7 a.m. — 4 p.m.

South Point Convention Center

PRCA Awards Banquet (Ticket Required)

Miss Rodeo America – Public Speaking/ Extemporaneous Speeches

7:45 a.m. — Doors Open

8 a.m. — 10 a.m. — Speeches/Public Speaking

Tropicana Conference Center

Ticket Required

For more information, visit www.missrodeoamerica.com and click on PAGEANT

PRCA National Convention Contract Personnel Trade Show & JCCF Silent Auction

12:30 p.m. — 4:30 p.m.

12:30 p.m. — JCCF Silent Auction

3 p.m. — JCCF Auction Ends & Check-Out

South Point Exhibit Hall

Convention Attendees Only

THURSDAY, DECEMBER 5

PRCA National Convention (Registration Available)

8 a.m. — Noon

South Point Convention Area

ALL IN Barrel Race and Breakaway

December 5 — 15

Start times vary by day

Orleans Arena

Free Admission/Open to the Public

For more information, visit www.LVBarrelRace.com

2019 Benny Binion’s World Famous Wrangler NFR Bucking Horse & Bull Sale

Doors open at 8 a.m.

9 a.m. — Noon — World Futurity Association

South Point Arena & Equestrian Center

To benefit the ProRodeo Hall of Fame

Ticket Required

Tickets available at South Point Box Office 702-797-8055 or www.southpointarena.com

PRCA National Convention Contract Personnel Trade Show

9 a.m. — Noon

South Point Exhibit Hall

Open to the Public

NFR Schedule

Junior World Finals presented by YETI

9 a.m. — 5 p.m.

Las Vegas Convention Center, South Halls

Wrangler Rodeo Arena — RMEF Hunter & Outdoor Christmas Expo

Bull Riding, Bareback and Saddle Bronc

Ticket Required — available on site

Cowboy Christmas — It's All Here

9 a.m. — 5 p.m.

Las Vegas Convention Center, South Halls

Free Admission/Open to the Public

**Co-located with the RMEF Hunter & Outdoor Christmas Expo

South Point Western Gift Show

Open daily December 5 — 15 from 9 a.m. — 6 p.m.

South Point Exhibit Hall

Free Admission/Open to the Public

Country Christmas

Open daily December 5 — 15 from 10 a.m. — 5 p.m.

Rio Las Vegas

Free Admission/Open to the Public

Cowboy Marketplace Gift Show

Open daily December 5 — 14 from 10 a.m. — 5 p.m.

Mandalay Bay Hotel & Casino

Free Admission/Open to the Public

Cowboys for Conservation Calcutta

11 a.m. — 11:45 a.m.

Cowboy Christmas

Las Vegas Convention Center, South Halls

Rodeo Live Presented by RODEOHOUSTON

Free Admission/Open to the Public

Miss Rodeo America PRCA Luncheon

Doors open at 11 a.m.

11:30 a.m. — 2 p.m.

Tropicana Conference Center

Ticket required

WNFR Luncheon w/Stock Contractors, Rodeo Committees, Rodeo Impromptu Questions by MRAP Contestants

For more information, visit www.missrodeoamerica.com and click on PAGEANT

WPRA Star Celebration

11:30 a.m. — 2:30 p.m.

South Point Grand Ballroom

Ticket required — Contact the WPRA office at 719-447-4627 for details

PRCA Permit Holder of the Year Challenge

Noon — Permit Member of the Year Challenge with live bucking horse sale

South Point Arena & Equestrian Center

Ticket required

Tickets available at South Point Box Office

702-797-8055 or southpointarena.com

Outside the Barrel with Flint Rasmussen

Noon — 1 p.m.

Cowboy Christmas

Las Vegas Convention Center, South Halls

Rodeo Live Presented by RODEOHOUSTON

Free Admission/Open to the Public

Keepin’ it Country hosted by Andy Griggs

1:15 p.m. — 2 p.m.

Cowboy Christmas

Las Vegas Convention Center, South Halls

Rodeo Live Presented by RODEOHOUSTON

Free Admission/Open to the Public

2019 Bullfighters Only Las Vegas Championship

December 5 — 14

2 p.m. — 3:15 p.m.

Bullfighters Only Event Tent

Ticket Required

Tickets available at troplv.com/entertainment/rodeo-week

Hooey Jam

December 5 –14

4 p.m. — 6 p.m.

Tropicana Las Vegas — Robert Irvine’s Public House

Hang out with the bullfighters daily and listen to top country recording artists

Free Admission/Open to the public

FRIDAY, DECEMBER 6

Junior World Finals presented by YETI

9 a.m. — 5 p.m.

Las Vegas Convention Center, South Halls

Wrangler Rodeo Arena — RMEF Hunter & Outdoor Christmas Expo

Bull Riding, Bareback and Saddle Bronc

Ticket Required — available on site

NFR Schedule

Cowboy Christmas — It's All Here

9 a.m. — 5 p.m.

Las Vegas Convention Center, South Halls

Free Admission/Open to the Public

**Co-located with the RMEF Hunter & Outdoor Christmas Expo

Stace Smith World Bronc Futurity Finale

Doors open at 9 a.m.

10 a.m. — Finale starts; Featuring top 4 & 5 year

saddle bronc horses in North America

Video sale (in arena) to immediately follow the Futurity

South Point Arena & Equestrian Center

Ticket Required

Tickets available at South Point Box Office 702-797-8055 or www.southpointarena.com

Cowboys for Conservation Calcutta

11 a.m. — 11:45 a.m.

Cowboy Christmas

Las Vegas Convention Center, South Halls

Rodeo Live Presented by RODEOHOUSTON

Free Admission/Open to the Public

Miss Rodeo America Pageant – Fashion Show Luncheon

11:15 a.m. — Doors open

11:30 a.m. — noon — Fashion Show Luncheon

Noon — 2 p.m. — Fashion Show

Tropicana Conference Center

Ticket Required

For more information, visit www.missrodeoamerica.com and click on PAGEANT

Outside the Barrel with Flint Rasmussen

Noon — 1 p.m.

Cowboy Christmas

Las Vegas Convention Center, South Halls

Rodeo Live Presented by RODEOHOUSTON

Free Admission/Open to the Public

Wrangler NFR Autograph Session — Barrel Racers

Noon — 2 p.m.

Golden Nugget — The Grand Event Center Foyer

Free Admission/Open to the Public

First come/first served; contestants depart at 2 p.m.

Keepin’ it Country hosted by Andy Griggs

1:15 p.m. — 2 p.m.

Cowboy Christmas

Las Vegas Convention Center, South Halls

Rodeo Live Presented by RODEOHOUSTON

Free Admission/Open to the Public

SATURDAY, DECEMBER 7

World Series of Team Roping

December 7 — 15

South Point Arena & Equestrian Center

Free Admission/Open to the Public

Junior World Finals presented by YETI

9 a.m. — 5 p.m.

Las Vegas Convention Center, South Halls

Wrangler Rodeo Arena — RMEF Hunter & Outdoor Christmas Expo

Bull Riding, Bareback and Saddle Bronc

Ticket Required — available on site

Cowboy Christmas — It's All Here

9 a.m. — 5 p.m.

Las Vegas Convention Center, South Halls

Free Admission/Open to the Public

**Co-located with the RMEF Hunter & Outdoor Christmas Expo

Bob Tallman Wrangler NFR Charity Bowling Tournament

10 a.m. — 2 p.m.

Gold Coast Hotel & Casino — Bowling Center

Bowling, silent auction and more! Supporting the Justin Cowboy Crisis Fund and Speedway Children's Charities

Free Admission / Fee required to bowl (teams and individuals welcome) For more information, contact Paulette Anderson at 702-632-8242

Cowboys for Conservation Calcutta

11 a.m. — 11:45 a.m.

Cowboy Christmas

Las Vegas Convention Center, South Halls

Rodeo Live Presented by RODEOHOUSTON

Free Admission/Open to the Public

Outside the Barrel with Flint Rasmussen

Noon — 1 p.m.

Cowboy Christmas

Las Vegas Convention Center, South Halls

Rodeo Live Presented by RODEOHOUSTON

Free Admission/Open to the Public

NFR Schedule

Wrangler NFR Autograph Session — Tie-Down Ropers

Noon — 2 p.m.

MGM Grand (Main Lobby)

Free Admission/Open to the Public

First come/first served; contestants depart at 2 p.m.

Keepin’ it Country hosted by Andy Griggs

1:15 p.m. — 2 p.m.

Cowboy Christmas

Las Vegas Convention Center, South Halls

Rodeo Live Presented by RODEOHOUSTON

Free Admission/Open to the Public

Miss Rodeo America Justin Boot Parade

2:30 p.m. — 3 p.m.

Cowboy Christmas

Las Vegas Convention Center, South Halls

MRA Contestants to showcase new trends in Western fashion

For more information, visit www.missrodeoamerica.com

Miss Rodeo America Scholarship Foundation Auction

3 p.m. — 5 p.m.

Cowboy Christmas — Rodeo Live presented by RODEOHOUSTON

Las Vegas Convention Center, South Halls

For more information, visit www.missrodeoamerica.com

SUNDAY, DECEMBER 8

Junior World Finals presented by YETI

9 a.m. — 5 p.m.

Las Vegas Convention Center, South Halls

Wrangler Rodeo Arena — RMEF Hunter & Outdoor Christmas Expo

Bull Riding, Bareback and Saddle Bronc

Ticket Required — available on site

Cowboy Christmas — It's All Here

9 a.m. — 5 p.m.

Las Vegas Convention Center, South Halls

Free Admission/Open to the Public

**Co-located with the RMEF Hunter & Outdoor Christmas Expo

Miss Rodeo America Pageant — Coronation Performance presented by Las Vegas Events

10 a.m. — Doors open

10:30 a.m. — 12:30 p.m.

Tropicana Theater

Ticket Required

For more information, visit www.missrodeoamerica.com and click on PAGEANT

Cowboys for Conservation Calcutta

11 a.m. — 11:45 a.m.

Cowboy Christmas

Las Vegas Convention Center, South Halls

Rodeo Live Presented by RODEOHOUSTON

Free Admission/Open to the Public

Outside the Barrel with Flint Rasmussen

Noon — 1 p.m.

Cowboy Christmas

Las Vegas Convention Center, South Halls

Rodeo Live Presented by RODEOHOUSTON

Free Admission/Open to the Public

Keepin’ it Country hosted by Andy Griggs

1:15 p.m. — 2 p.m.

Cowboy Christmas

Las Vegas Convention Center, South Halls

Rodeo Live Presented by RODEOHOUSTON

Free Admission/Open to the Public

Fellowship of Christian Cowboys Public Church Service

3:30 p.m. — 4:30 p.m.

Cowboy Christmas

Las Vegas Convention Center, South Halls

Rodeo Live presented by RODEOHOUSTON

Free Admission/Open to the Public

MONDAY, DECEMBER 9

Cowboy Christmas — It's All Here

9 a.m. — 5 p.m.

Las Vegas Convention Center, South Halls

Free Admission/Open to the Public

**Co-located with the RMEF Hunter & Outdoor Christmas Expo

Junior World Finals presented by YETI (FINALS)

9 a.m. — 5 p.m.

Las Vegas Convention Center, South Halls

Wrangler Rodeo Arena — RMEF Hunter & Outdoor Christmas Expo

Bull Riding, Bareback and Saddle Bronc

Ticket Required — available on site

Exceptional Rodeo presented by NV Energy

10:30 a.m. — 11:30 a.m.

Las Vegas Convention Center, South Halls

Wrangler Rodeo Arena — RMEF Hunter & Outdoor Christmas Expo

Free Admission/Open to the Public

NFR Schedule

Cowboys for Conservation Calcutta

11 a.m. — 11:45 a.m.

Cowboy Christmas

Las Vegas Convention Center, South Halls

Rodeo Live Presented by RODEOHOUSTON

Free Admission/Open to the Public

Outside the Barrel with Flint Rasmussen

Noon — 1 p.m.

Cowboy Christmas

Las Vegas Convention Center, South Halls

Rodeo Live Presented by RODEOHOUSTON

Free Admission/Open to the Public

Wrangler NFR Autograph Session — Team Ropers

Noon — 2 p.m.

Cowboy Christmas — NFR Central

Free Admission/Open to the Public

First come/first served; contestants depart at 2 p.m.

Keepin’ it Country hosted by Andy Griggs

1:15 p.m. — 2 p.m.

Cowboy Christmas

Las Vegas Convention Center, South Halls

Rodeo Live Presented by RODEOHOUSTON

Free Admission/Open to the Public

TUESDAY, DECEMBER 10

Cowboy Christmas — It's All Here

9 a.m. — 5 p.m.

Las Vegas Convention Center, South Halls

Free Admission/Open to the Public

**Co-located with the RMEF Hunter & Outdoor Christmas Expo

Junior World Finals presented by YETI

9 a.m. — 5 p.m.

Las Vegas Convention Center, South Halls

Wrangler Rodeo Arena — RMEF Hunter & Outdoor Christmas

Expo

Pole Bending, Barrel Racing, Steer Wrestling, Team Roping, TieDown and Breakaway

Ticket Required — available on site

Cowboys for Conservation Calcutta

11 a.m. — 11:45 a.m.

Cowboy Christmas

Las Vegas Convention Center, South Halls

Rodeo Live Presented by RODEOHOUSTON

Free Admission/Open to the Public

Outside the Barrel with Flint Rasmussen

Noon — 1 p.m.

Cowboy Christmas

Las Vegas Convention Center, South Halls

Rodeo Live Presented by RODEOHOUSTON

Free Admission/Open to the Public

Wrangler NFR Autograph Session — Steer Wrestlers

Noon — 2 p.m.

Cowboy Christmas — NFR Central

Free Admission/Open to the Public

First come/first served; contestants depart at 2 p.m.

Keepin’ it Country hosted by Andy Griggs

1:15 p.m. — 2 p.m.

Cowboy Christmas

Las Vegas Convention Center, South Halls

Rodeo Live Presented by RODEOHOUSTON

Free Admission/Open to the Public

WEDNESDAY, DECEMBER 11

Cowboy Christmas — It's All Here

9 a.m. — 5 p.m.

Las Vegas Convention Center, South Halls

Free Admission/Open to the Public

**Co-located with the RMEF Hunter & Outdoor Christmas Expo

Junior World Finals presented by YETI

9 a.m. — 5 p.m.

Las Vegas Convention Center, South Halls

Wrangler Rodeo Arena — RMEF Hunter & Outdoor Christmas Expo

Pole Bending, Barrel Racing, Steer Wrestling, Team Roping, Tie-Down and Breakaway

Ticket Required — available on site

Cowboys for Conservation Calcutta

11 a.m. — 11:45 a.m.

Cowboy Christmas

Las Vegas Convention Center, South Halls

Rodeo Live Presented by RODEOHOUSTON

Free Admission/Open to the Public

Outside the Barrel with Flint Rasmussen

Noon — 1 p.m.

Cowboy Christmas

Las Vegas Convention Center, South Halls

Rodeo Live Presented by RODEOHOUSTON

Free Admission/Open to the Public

NFR Schedule

Wrangler NFR Autograph Session — Bull Riders

Noon — 2 p.m.

Gilley’s Saloon (inside Treasure Island)

Free Admission/Open to the Public

First come/first served; contestants depart at 2 p.m.

Keepin’ it Country hosted by Andy Griggs

1:15 p.m. — 2 p.m.

Cowboy Christmas

Las Vegas Convention Center, South Halls

Rodeo Live Presented by RODEOHOUSTON

Free Admission/Open to the Public

THURSDAY, DECEMBER 12

Cowboy Christmas — It's All Here

9 a.m. — 5 p.m.

Las Vegas Convention Center, South Halls

Free Admission/Open to the Public

**Co-located with the RMEF Hunter & Outdoor Christmas Expo

Junior World Finals presented by YETI

9 a.m. — 5 p.m.

Las Vegas Convention Center, South Halls

Wrangler Rodeo Arena — RMEF Hunter & Outdoor Christmas

Expo

Pole Bending, Barrel Racing, Steer Wrestling, Team Roping, TieDown and Breakaway

Ticket Required — available on site

Cowboys for Conservation Calcutta

11 a.m. — 11:45 a.m.

Cowboy Christmas

Las Vegas Convention Center, South Halls

Rodeo Live Presented by RODEOHOUSTON

Free Admission/Open to the Public

“We Are the West” World of Rodeo Reunion –Gold Card Gathering

December 12 — Pre-registration from 9 a.m. — noon at front entry; followed by Visitation and Rodeo Conference

December 13 — Mardi Gras Ballroom — Registration from 9 — 10 a.m.; Visitation at 10 a.m.; Luncheon at 11:30 a.m. followed by Live Auction and Presentations

Orleans Hotel & Casino

Ticket Required

For tickets and information, call Larry Jordan at 406-223-6503 or visit www.WorldofRodeoReunion.com

32nd Annual Pro Rodeo League of Women Style Show and Luncheon

11 a.m. — 2 p.m.

South Point Grand Ballroom

Hosted by The South Point Hotel, Casino & Spa

Proceeds to benefit The Justin Cowboy Crisis Fund

For more information, contact Julie Jutten at 719-337-1471 or Tracy Hedeman at 817-925-5212 or purchase here

Outside the Barrel with Flint Rasmussen

Noon — 1 p.m.

Cowboy Christmas

Las Vegas Convention Center, South Halls

Rodeo Live Presented by RODEOHOUSTON

Free Admission/Open to the Public

Wrangler NFR Autograph Session — Bareback Riders

Noon — 2 p.m.

New York — New York (Brooklyn Bridge)

Free Admission/Open to the Public

First come/first served; contestants depart at 2 p.m.

Keepin’ it Country hosted by Andy Griggs

1:15 p.m. — 2 p.m.

Cowboy Christmas

Las Vegas Convention Center, South Halls

Rodeo Live Presented by RODEOHOUSTON

Free Admission/Open to the Public

FRIDAY, DECEMBER 13

33rd Annual Spurs & Spikes Golf Tournament

8 a.m. — Registration and breakfast

9 a.m. — Shotgun start

Awards luncheon following tournament

Bali Hai Golf Club (5160 S. Las Vegas Blvd.)

To purchase a team, please call 719-528-4732

Cowboy Christmas — It's All Here

9 a.m. — 5 p.m.

Las Vegas Convention Center, South Halls

Free Admission/Open to the Public

**Co-located with the RMEF Hunter & Outdoor Christmas Expo

SETTING YOU UP TO FAIL? IS YOUR CROP INSURANCE

When you’ve had a bad year, it can impact your plans for the next. With traditional crop insurance you’d be looking to switch to a hardier crop or a less expensive seed variety, even if you know those offer lower yields or less profit.

That’s not setting your farm up for success, that’s planning for failure.

Global Ag Risk Solutions protects your revenue, not just your yield so you won’t be left making sacrifices before the season even starts. Whether it’s too wet, too dry, you get pests or an early frost, or even if the markets dip, we provide the coverage you need to farm the way you want.

Why not set yourself up for success this year?

NFR Schedule

Junior World Finals presented by YETI

9 a.m. — 5 p.m.

Las Vegas Convention Center, South Halls

Wrangler Rodeo Arena — RMEF Hunter & Outdoor Christmas Expo

Pole Bending, Barrel Racing, Steer Wrestling, Team Roping, Tie-Down and Breakaway

Ticket Required — available on site

Cowboys for Conservation Calcutta

11 a.m. — 11:45 a.m.

Cowboy Christmas

Las Vegas Convention Center, South Halls

Rodeo Live Presented by RODEOHOUSTON

Free Admission/Open to the Public

Outside the Barrel with Flint Rasmussen

Noon — 1 p.m.

Cowboy Christmas

Las Vegas Convention Center, South Halls

Rodeo Live Presented by RODEOHOUSTON

Free Admission/Open to the Public

Wrangler NFR Autograph Session — Saddle Bronc Riders

Noon — 2 p.m.

Harrah's — Toby Keith's I Love this Bar & Grill

Free Admission/Open to the Public

First come/first served; contestants depart at 2 p.m.

Keepin’ it Country hosted by Andy Griggs

1:15 p.m. — 2 p.m.

Cowboy Christmas

Las Vegas Convention Center, South Halls

Rodeo Live Presented by RODEOHOUSTON

Free Admission/Open to the Public

SATURDAY, DECEMBER 14

Cowboy Christmas — It's All Here

9 a.m. — 5 p.m.

Las Vegas Convention Center, South Halls

Free Admission/Open to the Public

**Co-located with the RMEF Hunter & Outdoor Christmas Expo

Junior World Finals presented by YETI (FINALS)

9 a.m. — 5 p.m.

Las Vegas Convention Center, South Halls

Wrangler Rodeo Arena — RMEF Hunter & Outdoor Christmas Expo

Pole Bending, Barrel Racing, Steer Wrestling, Team Roping and Breakaway

Ticket Required — available on site

Cowboys for Conservation Calcutta

11 a.m. — 11:45 a.m.

Cowboy Christmas

Las Vegas Convention Center, South Halls

Rodeo Live Presented by RODEOHOUSTON

Free Admission/Open to the Public

Outside the Barrel with Flint Rasmussen

Noon — 1 p.m.

Cowboy Christmas

Las Vegas Convention Center, South Halls

Rodeo Live Presented by RODEOHOUSTON

Free Admission/Open to the Public

Keepin’ it Country hosted by Andy Griggs

1:15 p.m. — 2 p.m.

Cowboy Christmas

Las Vegas Convention Center, South Halls

Rodeo Live Presented by RODEOHOUSTON

Free Admission/Open to the Public

Schedule by The NFR Experience

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PBR 2020 Schedule

MONSTER ENERGY BUCKOFF AT THE GARDEN

PRESENTED BY ARIAT

UNLEASH THE BEAST

NEW YORK, NY | MADISON SQUARE GARDEN

JAN 3 - 5

OAKLAND CLASSIC

PENDLETON WHISKY VELOCITY TOUR

OAKLAND, CA | ORACLE ARENA

JAN 4

JACKSONVILLE INVITATIONAL

PENDLETON WHISKY VELOCITY TOUR

JACKSONVILLE, FL | VETERANS MEMORIAL ARENA

RENO RUMBLE

PENDLETON WHISKY VELOCITY TOUR

RENO, NV | RENO DOWNTOWN

EVENTS CENTER

JAN 10 - 11

CHICAGO INVITATIONAL

UNLEASH THE BEAST

CHICAGO, IL | ALLSTATE ARENA

JAN 11 - 12

PBR CHUTE OUT AT THE NATIONAL WESTERN STOCK SHOW

PENDLETON WHISKY VELOCITY TOUR

DENVER, CO | NATIONAL WESTERN COLISEUM

JAN 13 - 15

BALTIMORE INVITATIONAL

PENDLETON WHISKY VELOCITY TOUR

BALTIMORE, MD | ROYAL FARMS ARENA

JAN 17 - 18

PORTLAND CLASSIC

PENDLETON WHISKY VELOCITY TOUR

PORTLAND, OR | MODA CENTER

JAN 18

MANCHESTER INVITATIONAL

UNLEASH THE BEAST

MANCHESTER, NH | SNHU ARENA

JAN 18 - 19

SACRAMENTO INVITATIONAL

UNLEASH THE BEAST

SACRAMENTO, CA | GOLDEN 1 CENTER

JAN 24 - 26

SPOKANE NVITATIONAL

PENDLETON WHISKY VELOCITY TOUR

SPOKANE, WA | SPOKANE ARENA

JAN 25

LEXINGTON CLASSIC

PENDLETON WHISKY VELOCITY TOUR

LEXINGTON, KY | RUPP ARENA

JAN 25

EXPRESS RANCHES INVITATIONAL

UNLEASH THE BEAST

OKLAHOMA CITY, OK | CHESAPEAKE ENERGY

ARENA

JAN 31 - FEB 1

KNOXVILLE INVITATIONAL

PENDLETON WHISKY VELOCITY TOUR

KNOXVILLE, TN | THOMPSON BOLING ARENA

FEB 1

GRAND RAPIDS CLASSIC

PENDLETON WHISKY VELOCITY TOUR

GRAND RAPIDS, MI | VAN ANDEL ARENA

FEB 1

YOUNGSTOWN INVITATIONAL

PENDLETON WHISKY VELOCITY TOUR

YOUNGSTOWN, OH | COVELLI CENTRE

FEB 7 - 8

IRON COWBOY PRESENTED BY ARIAT

UNLEASH THE BEAST

LOS ANGELES, CA | STAPLES CENTER

FEB 7 - 8

2020 GLOBAL CUP

GLOBAL CUP

ARLINGTON, TX | AT&T STADIUM

FEB 15 - 16

MEMPHIS INVITATIONAL

PENDLETON WHISKY VELOCITY TOUR

MEMPHIS, TN | FED-EX FORUM

FEB 15

HAMPTON CLASSIC

PENDLETON WHISKY VELOCITY TOUR

HAMPTON, VA | HAMPTON COLISEUM

FEB 22

WORCESTER RUMBLE

PENDLETON WHISKY VELOCITY TOUR

WORCESTER, MA | DCU CENTER

FEB 22

US BORDER PARTOL INVITATIONAL

UNLEASH THE BEAST

ST. LOUIS, MO | ENTERPRISE CENTER

FEB 22 - 23

CATERPILLAR CLASSIC

UNLEASH THE BEAST

KANSAS CITY, MO | SPRINT CENTER

FEB 29 - MAR 1

BADBOY MOWDOWN

UNLEASH THE BEAST

LITTLE ROCK, AR | SIMMONS BANK ARENA

MAR 6 - 7

DULUTH INVITATIONAL

UNLEASH THE BEAST

DULUTH, GA | INFINITE ENERGY CENTER

MAR 14 - 15

AK-CHIN INVITATIONAL PRESENTED BY COOPER TIRES

UNLEASH THE BEAST

GLENDALE, AZ | GILA RIVER ARENA

MAR 21 - 22

FIRST PREMIER BANK/PREMIER BANKCARD INVITATIONAL

UNLEASH THE BEAST

SIOUX FALLS, SD | DENNY SANFORD

PREMIER CENTER

APR 3 - 5

BILLINGS INVITATIONAL PRESENTED BY COOPER TIRES

UNLEASH THE BEAST

BILLINGS, MT | RIMROCK AUTO ARENA AT METRA PARK

APR 17 - 19

TY MURRAY INVITATIONAL PRESENTED BY ISLETA RESORT & CASINO

UNLEASH THE BEAST

ALBUQUERQUE, NM | THE PIT

APR 24 - 26

2020 PBR WORLD FINALS

UNLEASH THE BEAST

LAS VEGAS, NV | T MOBILE ARENA

NOV 4 - 8

*All dates and locations are subject to change – schedule courtesy of PBR www.pbr.com

Enhancing Ruminant Nutrition

“LESS FEED, NO WASTE… BETTER RESULTS

Our grain feeders are engineered significantly different to any other stock feeder on the market. The Advantage Feeders 3-way restriction system is the most precise ration control method commercially available today.

CONTROL OVER THE RATION IS CRUCIAL FOR MAXIMIZING YOUR PROFIT

INCREASE YOUR STOCKING RATE WHEN PASTURE IS LACKING

ACHIEVE HIGHER GROWTH RATES FROM QUALITY PASTURES

REDUCE YOUR FEED COSTS

REDUCE FEED TIME

REDUCE FEED

Advantage Feeders grain feeders have multiple adjustment setting options. These include, Ad-lib Feeding, Controlled Feeding and Creep Feeding. The 3-way restriction system uses an Upper Adjuster, Lower Adjuster and Adjuster Guard to control the height, width and depth of where the feed sits.

When our restriction system is set in a limiting position, the animal’s tongue can only touch a few grains pellets with each lick. The animal accesses the d using saliva to stick the feed to its tongue and bring nto its mouth for consumption al’s ed.

Tra abor and or producers. Advantage Feeders grain feeders, eliminate excess waste. Depending on the setting, our grain feeders are only required to be filled every 30 days, saving you valuable time! There is NO waste, regardless of what you fill your grain feeders with, be it a pelleted or textured ration.

Rest assured, what goes in is going to be consumed by your stock.