Marketing Technology Landscape MARKETING EXPERIENCES
Email MarkeIng
InteracIve Content
SEO
January 2015
Audience & Market Data
Mobile MarkeIng
MARKETING OPERATIONS Performance & A1ribuIon
Customer Experience/VoC Influencer MarkeIng
Channel/Local Mktg
Dashboards/VisualizaIon
Display & NaIve Ads Content MarkeIng Social Media MarkeIng
Loyalty/Referral/GamificaIon
Asset & Resource Mgmt Web & Mobile AnalyIcs
Video MarkeIng & Ads PersonalizaIon & Chat Call AnalyIcs/Management CreaIve & Design
Search & Social Ads
Team & Project Mgmt
TesIng & OpImizaIon
BI, CI & Data Science Sales Enablement
Events & Webinars CommuniIes & Reviews
Data Management PlaQorms/Customer Data PlaQorms
PlaQorm/Suite
CRM
Databases & Big Data
Tag Management
MarkeIng AutomaIon/Campaign & Lead Mgmt
Cloud/IaaS/PaaS
Mobile App Dev & MarkeIng
IdenIty
Web Content/Experience Management
Web Dev
APIs
Cloud IntegraIon/ESBs
INTERNET
INFRA-‐ STRUCTURE
BACKBONE PLATFORMS
MIDDLE-‐ WARE
Vendor Data/Analysis
E-‐commerce
MarkeIng Environment
by Sco1 Brinker @chiefmartec h1p://chiefmartec.com