comScore is a Global Media Measurement & Analytics Company NASDAQ
SCOR
CLIENTS
2,500+ worldwide
EMPLOYEES
1,200+
HEADQUARTERS
Reston, Virginia, USA
GLOBAL COVERAGE
44 markets reported
LOCAL PRESENCE BIG DATA
30+ locations in 20+ countries 1.8 trillion global interactions per month
comScore is at the Intersection of Three Key Mega-Trends
The Mobile Phenomenon is Global
2.4B
1.5 B
Tablet shipments
Internet users,
smartphone owners,
surpassed desktops in
+31% per year
Q4 2012, less than 3
+8% Y/Y
years from introduction
Share of Page Views by Device – Vietnam
Source: comScore Device Essentials, September 2015, Vietnam
5
Mobile Web Page View Traffic is Growing at the Expense of PC Traffic 80.0%
Platform Share of Page Views
70.0% 60.0%
50.0% PC Mobile
40.0%
Tablet 30.0%
Other
20.0% 10.0% 0.0% Apr-15
May-15
Jun-15
Jul-15
Aug-15
Sep-15
Source: comScore Device Essentials, April – September 2015, Vietnam
Devices play different roles throughout the day – Vietnam
Share of Device Page Traffic on a Typical Workday
PCs are used most during working hours
Tablets are used most at night
Mobile phones are constant companions
Source: comScore Device Essentials, June 2015, Vietnam
7
Mobile Operating System Share of Page Views – Vietnam 100% 90%
0.2% 18.4%
80%
42.5%
70% 60% 50%
Windows Android
59.3%
iOS
40% 30%
56.4%
20% 10%
17.6%
0% Mobile
Tablet
Source: comScore Device Essentials, September 2015, Vietnam
8
Mobile Internet Service Provider Share – Vietnam
Source: comScore Device Essentials, September 2015, Vietnam
9
Measuring Digital
Measuring Mobile – Phase 1
= Panel
= Census Tags
comScore Mobile Metrix for Vietnam* – Phase 1
Source: comScore Mobile Metrix - Beta, July 2015, Vietnam *Mobile Metrix in Vietnam uses comScore’s census-based methodology that reports on only tagged entities. Properties which only tag some of their assets (e.g. website but not app) or partially tag (e.g. homepage only) will only be measured on those tagged assets, which will have an impact on the total reported metrics of their entity.
comScore Mobile Metrix for Vietnam* July 2015 – Smartphones Web Browsers - BETA
Source: comScore Mobile Metrix - Beta, July 2015, Vietnam *Mobile Metrix in Vietnam uses comScore’s census-based methodology that reports on only tagged entities. Properties which only tag some of their assets (e.g. website but not app) or partially tag (e.g. homepage only) will only be measured on those tagged assets, which will have an impact on the total reported metrics of their entity.
13
comScore Mobile Metrix for Vietnam* July 2015 – Tablets Web Browsers - BETA
Source: comScore Mobile Metrix - Beta, July 2015, Vietnam *Mobile Metrix in Vietnam uses comScore’s census-based methodology that reports on only tagged entities. Properties which only tag some of their assets (e.g. website but not app) or partially tag (e.g. homepage only) will only be measured on those tagged assets, which will have an impact on the total reported metrics of their entity.
14
Measuring Mobile – Phase 2
= Panel
= Census Tags
What Do We Mean by Unduplicated Digital Audience? (AU MoMx Phase 2)
Source: comScore MMX Multi-Platform, June 2015, Australia *Mobile Metrix in Australia uses comScore’s census-based methodology that reports on only tagged entities. Properties which only tag some of their assets (e.g. website but not app) or partially tag (e.g. homepage only) will only be measured on those tagged assets, which will have an impact on the total reported metrics of their entity.
16
Measuring Mobile – Phase 3
= Panel
= Census Tags
Twitter: @jnguyen Email: jnguyen@comscore.com