does your agent have a plan B?
( 1 in 4 properties fail to sell online within 6 months...)
In this issue Robinson Michael & Jackson’s Owner, Michael Utchanah, explains why there’s much more to a successful sale than simply listing a property online and crossing your fingers hoping it’ll sell.
asked whether the agent they had in mind had a ‘Plan B’.
So you’ve had your home valued by a local expert, the
homes take as long as 12 months to sell – that’s almost 1 in
photos have been taken and the property is launched
10 properties languishing on the market for a whole year.
onto the virtual notice boards that are Rightmove and Zoopla. The waiting game has begun. A week turns into a month and a month turns into three. If a suitable buyer doesn’t show an interest, does your agent have a Plan B?
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The couple looked at me perplexed. ‘Doesn’t everything sell that is advertised on Rightmove?’ they asked.” The simple answer is no. A recent study by Rightmove found that over a quarter of homes it lists go unsold for over six months (25.6% of properties). Astonishingly, 8.5% of
This is no fault of the property portal; it offers a terrific service that we all love. The fact remains that many properties don’t leap off the ‘virtual notice board’, rather they actually require a more proactive approach to marketing
I was recently talking with our Chatham Branch Manager,
before the ‘for sale’ sign turns to ‘sold’. Even if your home
Ennio Gonnella, who had just returned from a valuation.
is highly desirable, buyers often need encouragement to
The nice couple were contemplating using an internet
book viewings and make respectable offers.
agent to sell their property, having seen a television
Picking up the conversation with the couple, Ennio
commercial. Ennio explains: “I listened to the couple’s
comments:
motivation behind the quick sale of their property and also
contemplating a different style of estate agency away
does your agent have a plan b?
“I’m
delighted
that
the
homeowners