Page 1

christmas wonderland

Marketing Opportunities for Robina Town Centre Retailers

robinatowncentre.com.au


Dear Retailer, Robina Town Centre’s Christmas 2013 Campaign will launch in November. This campaign will highlight the unique gifting range available at Robina Town Centre and offer customers a wide range of Christmas services to ensure they have a great Christmas shopping experience. We are pleased to announce a campaign, which will incorporate numerous opportunities for retailers and will comprise of: • Robina Magazine – Special Christmas edition • TV Advertising • Press Advertising • Radio Advertising • Outdoor Advertising - Billboard • Gold Coast Magazine Advertising • Santa’s Enchanted Forest • Christmas Cooking Demonstration

• Christmas Feature Tree – Children’s Story Telling • Christmas Entertainment – Roving and Carols • Gift Wrapping Services • Promotion of Robina Town Centre Gift Cards • In Centre Visual Merchandising • Digital Advertising (including Website, Facebook, Instagram, Pinterest and Twitter)

To be involved or for further information please contact the Marketing Team on 5575 0400 or email marketing@robinatowncentre.com.au Anna, Milka and Liz – Robina Town Centre Marketing Team


Santa’s Grand Arrival To launch Christmas at Robina Town Centre we will hold a large Santa’s Arrival event on The Promenade.This event will include a parade featuring Bananas in Pyjamas, Madagascar characters, Dirt Girl, Lunar Jim and The Wot Wots. A variety of traditional Christmas characters such as Frosty the Snowman, Rudolph the Red Nose Reindeer and Mrs Claus will also make an appearance. Plus a three piece jazz band, face painters, balloon artists and acrobatic elves.The activity will commence around 10.30am with Santa to make his grand arrival on The Promenade at 11am. Characters and entertainers will then roam the Centre after the arrival to create a fun and festive ambience. Santa will commence Santa photos at his Enchanted Forest after his big arrival from midday. Santa’s Grand Arrival, Saturday 16th November 11am.


Santa’s Enchanted Forest This year we welcome back the popular Santa’s Enchanted Forest which will be located outside Myer and features a walk through experience with story boards, animals, a wishing pond, letter writing area and, of course, Santa’s throne where customers will have the opportunity to have a photo with Santa. Santa’s Enchanted Forest will open to the public after Santa’s Grand Arrival on Saturday 16 November at approximately midday.


Wishing Pond Donations A wishing pond will be located within Santa’s Enchanted Forest and all donations will be presented to Make-A-Wish Australia. Make-A-Wish Australia is a nationally well-respected organisation, which grants wishes to children who are suffering with a life-threatening medical condition.They work directly with families to deliver these children their very own special wish, which has a significant positive impact on the physical, mental and emotional health and wellbeing of the children with lifethreatening medical conditions. Robina Town Centre is proud to support Make-AWish Australia this Christmas.


more tim

e

wonderla

nd

robinatow

ncentre.co

m.au

what’s on

store direc

tory

trading hours Still got a few things to our tradin g hours so tick off your Christmas you can shop December list? when when it suits Then you’ll be happy delicious deligh we stay open until you to midnight. Drop this Christmas, partic know we’ve exten Robina Town ts for your Christmas ded ularly by our fresh Centre Gift table, and food precin on Thursday 20 if you are Card, the cts to grab still short ultimate gift some on gift ideas, of choice! purchase a

open until

send to a friend

midnight

in wonderl an

Enjoy the freedo m that midnig wonderful ht shopp festive atmos phere in-Cen ing brings, and immer of gifts for your family se yourself tre as you in and friends discover a . stunning collect the ion Monday 17 9am - 9pm Tuesday 18 Saturday 22 9am - 9pm Wednesday 8am - 6pm 19 9am Sunday 23 9pm Thursday 20 9am - 6pm Mond 9am - 12 MIDN ay 24 Friday 21 IGHT 9am - 6pm Christmas 9am - 9pm Day CLOS ED Boxing Day extended 9am-6pm tradin

d

g hours

fresh ideas

in the kit

chen

With such a delicious select resist a walk through our ion of treats on offer, the year. From two fresh food precin it’s hard to festive favour gourmet nibbles and cts at this time of for your Christites - there is no shortasucculent hams, to decadent ge of mouth mas table. order s in water ing ideas early at Chari Plus don’t forget to put your s Seafoods. seafood

fresh food

the in gif

t to give

Struggling to the perfec find those last minut t stocking e gifts? Or filler? Give looking for style. Redee the gift that’s mable at over 250 Robina Town always in partic choice *. Purch Centre Gift Card offers ipating stores a ase your Gift a wonderland in-Centre Cards at of or an e-vou cher online the Concierge Desk by clicking below.

purchase gift cards

online

*Conditions and issue. For further issuing fees apply. Select e-Vouch details, visit er to collect robinatowncentr the gift before e.com.au Christmas. Gift Cards

Download

our App!

are valid for

Follow us Robina Town

Centre Drive,

PO Box 3005

Robina Town

Centre QLD

12 months

from date

of

on

4230 www.rob

inatownc

entre.com

.au

Digital Robina Town Centre will be promoting the Christmas launch via a number of digital channels to ensure the gift offering is showcased in the digital space and engage with a wide range of customers. These channels include e-newsletters, Facebook, Instagram, Twitter and Pinterest. The new Robina Town Centre website platform is up and running and allows retailers to target their content to interested Robina Town Centre shoppers like never before. We have introduced a new Retailer Portal through which retailers can directly submit and update content to our online platforms. You all should have received an email with details about how to access the Robina Town Centre Retailer Portal including your unique password. For those who manage retailer content across multiple QIC shopping centres, you will be able to manage all content from one central location. We encourage you to take the time to familiarise yourself with the new system and take full advantage of this new and expanded tool through which to market and expose your business and brand especially during the peak Christmas period. If you have any questions about the new website platform please contact marketing@robinatowncentre.com.au If you have suitable content and Christmas images that can be utilised on our social media channels then please ensure they are sent to marketing@robinatowncentre.com.au


Christmas Feature Tree – NEW! This Christmas to further enhance the customer experience and offer a unique feature for families, we will be installing a large decorative tree under the chandelier on Level 2, near the Food Atrium. This tree will be the home to a schedule of children’s story telling with Mrs Claus and Rudolph sharing special Christmas stories with children.

*

Concept image only – not exact representation of actual design


Christmas Cooking Demonstration Miguel Maestre On Saturday 7 December we are hosting celebrity chef and Spanish cooking sensation Miguel Maestre. He will be cooking up a storm in a pop up kitchen located in the Food Markets Mall near Coles and Woolworths. He will host two festive cooking demonstrations followed by a customer meet and greet.

Miguel Maestre

Visual Merchandising Robina Town Centre retailers are invited to participate in Christmas Visual Merchandising displays, which will be located on the catwalk near Pandora and also a satellite display. These displays will be styled to tie in with Santa’s Enchanted Forest and will feature a variety of gift ideas. Limited opportunities exist for Centre retailers to showcase their Christmas collections. If you wish to be involved please email marketing@ robinatowncentre.com.au


CHRISTMAS 2013

Bells & whistles

Your complete guide to the silly season

GOOD GIFTING

240 ideas to excite and inspire

GET THE

SHION LOOK FA

t

E N GET TH FASHIO

LOOK

THINK PIN

n e Descriptio Store namxxxxx, $xx.xx. xxxxxxxxxx

StyleFile

K

get ALL ItheWANT FOR look:

SADOLO

REPED QU

ge RITHIC is noEw ENI SOLO the look: ER MA ID The TAfuSSStuDAre TIA SIT AC een Sh AS MOLU team

x

x xx

Xxx

n e Descriptiox. Store nam xxxxx, $xx.x xxxxxxxxxx

CHRISTMAS

X XXXX XXX X XXXXX XXX XX XXX

Pink xoxox

x x xx Xxxx xx x x xx x x xxxx xxx xxxxx x xx xx x x xx x xxx x xxx xx xxxxx xx xx x xx

e ash cours ColouPINr KScrFOR YOUR SKIN TONE THE BEST

X XXXX XXX X XXXXX XXX XX XXX

x. xxxxx, $xx.x n xxxxxxxxxx xxxxx, $xx.xx. e Descriptio xxxxx Store nam e Description xxxxx Store nam

x x xx Xxxx xx x x xx x x xxxx xxx xxxxx x xx xx x x xx x xxx xx xxxx xxx x x xx x x x xx

s: Metallic ti Zampat

ir Farobinatowncentre.com.au

Carla

ihil Ust, omn gnam magnima eriam quam lam eic tem.

90% Transparency reversed out of black for Print

x. xxxxx, $xx.x n xxxxxxxxxx xxxxx, $xx.xx. e Descriptio xxxxx Store nam e Description xxxxx xxxxxxxxxx, $xx.xx. Store nam e Description xxxxx xxxxxxxxxx, $xx.xx. Store nam e Description xxxxx Store nam

x. xxxxx, $xx.x n xxxxxxxxxx xxxxx, $xx.xx. e Descriptio xxxxx Store nam e Description xxxxx xxxxxxxxxx, $xx.xx. Store nam e Description xxxxx xxxxxxxxxx, $xx.xx. Store nam e Description xxxxx Store nam x. xxxxx, $xx.x n xxxxxxxxxx xxxxx, $xx.xx. e Descriptio xxxxx Store nam e Description xxxxx xxxxxxxxxx, $xx.xx. Store nam e Description xxxxx Store nam

xxxx xx x xx xxxx xx x x x x x x x x xx x xxxx xx x x xx xxx xx x x x x x x x x xx x x xx . t! Book a stylis or 5575 0480 e@ Call (07) merservic email custo tre.com.au ncen robinatow

ia dolla mo voluptat aut qui cum il or v idustinim r alitass imol CMaiorro tur, alitiu x. expeleca xxxxx, $xx.x voluptatium n xxxxxxxxxx

StyleFile PICK YO

Ust, omn gnam magnima eriam quam lam eic tem.

UR METAL

Dark

LIC A

Gunmeta

l

nimagnam

ihil mag ription e Desc Store namxxxxx, $xx.xx. xxxxxxxxxx e Description Store nam

Ust, omn

x. xxxxx, $xx.x n xxxxxxxxxx xxxxx, $xx.xx. e Descriptio xxxxx Store nam e Description xxxxx Store nam

ihil Ust, omn gnam magnima eriam quam lam eic tem.

t! Book a stylis or 5575 0480 e@ Call (07) merservic email custo tre.com.au ncen robinatow

e Descriptio Store nam

m Mediuihil

x. xxxxx, $xx.x n xxxxxxxxxx xxxxx, $xx.xx. e Descriptio xxxxx Store nam e Description xxxxx xxxxxxxxxx, $xx.xx. Store nam e Description xxxxx Store nam

xxxx xx x xx xxxx xx x x x x x x x x xx x xxxx xx x x xx xxx xx x x x x xx xxxx x x xx .

Gold

gnam quad

ihil magnima n xxxxxxxx e Descriptio e Store nam$xx.xx. Store nam x. xxxxxxx, xxxxx, $xx.x n xxxxxxxxxx Descriptio

Ust, omn

Silver

Rose gol gnam quad

ihil magnima n xxxxxxxx e Descriptio e Store nam$xx.xx. Store nam x. xxxxxxx, xxxxx, $xx.x n xxxxxxxxxx Descriptio

Ust, omn

d

magnima

gnam quad

ihil n xxxxxxxx e Descriptio e Store nam$xx.xx. Store nam x. , $xx.x xxxxxxx, xxxxxxxxxx ription xxxxx

Ust, omn Desc

here: Trend xo herexo

Name

ROBINATO

x. xxxxx, $xx.x n xxxxxxxxxx xxxxx, $xx.xx. e Descriptio xxxxx Store nam e Description xxxxx Store nam

G/SU 20 SPRIN

ROBINATO MMER I

WNCENTR

WNCENTR

E.COM.AU

I

SPRING/SU

MMER 21

x. xxxxx, $xx.x n xxxxxxxxxx xxxxx, $xx.xx. e Descriptio xxxxx Store nam e Description xxxxx xxxxxxxxxx, $xx.xx. Store nam e Description xxxxx Store nam

E.COM.AU

Robina Magazine 120,000 copies of the special Christmas edition of Robina Town Centre’s Robina Magazine will be distributed on 23 and 24 of November. Editorial features will include a broad range of gift ideas to suit a variety of personalities, food, entertainment, and childrenswear. Limited opportunities for editorial and product placement exist in this magazine. Please email your Christmas images for the season to marketing@robinatowncentre.com.au by 18 October should you wish to be considered for inclusion.


Gift Cards Robina Town Centre Gift Cards make the perfect gift for that hard to buy for person. Robina Town Centre will extensively promote Gift Card sales and will have a satellite Gift Card station available in Centre in the two weeks leading up to Christmas from which customers can purchase Gift Cards. Robina Town Centre Gift Cards can also be purchased online from robinatowncentre.com.au


Gift Wrapping A Charity Gift Wrapping service will be available in two locations throughout the Centre from 2 December. There will be a gift wrapping booth located on Level 3, near Big W and also Level 3, near Target. Gift Wrapping is a gold coin donation with all proceeds going to our two charities Careflight and Newlife Care. Please promote this great service to your customers.

Christmas Christmas entertainment has been booked for the two weeks leading up to Christmas focussed around late night trade. This includes roving carollers, angel stilt walkers, acrobatic elves and snowy man during key periods to create a festive atmosphere in Centre. We will also have a variety of local community bands including the Gold Coast Wind Orchestra playing on late nights under the Christmas Tree on The Promenade.


christmas in wonderland Please do not hesitate to contact the Marketing Team on 5575 0400 or marketing@robinatowncentre.com.au should you have any queries regarding this information. Anna, Milka and Liz Robina Town Centre Marketing Team

Follow us

robinatowncentre.com.au

Robina Town Centre - Christmas Retailer Kit 2013  

Robina Town Centre - Christmas Retailer Kit 2013

Read more
Read more
Similar to
Popular now
Just for you