David West Premier Retail Marketing
Business Improvement Districts *125 working successfully *25 new BIDs being set up High Streets under pressure
London’s retail heart - £6bn ‘Shop West End’ campaign Target overseas tourists – EU*
Understanding the customer Manage illegal street traders Olympic information kiosk Reduce bus congestion Luxury centre of Europe (incl Bond St) Public realm improvements Website Property owners ballot
Heart of London BID (commenced 2005) Ballot 75% returned, 92% POSITIVE Leicester Square
Internet 25% growth in 3 years (2013 =10% spend) Corporate social responsibility CSR Tourists spending £2bn in London alone Pop up shops – Chameleon – Clacton Town
Insurance, mentoring, funding, interim lease, facebook
www.popupspace.com Shifting responsibilities (public private) Bristol partnership critical
Prime Minister requested a review of high streets Vacancies, traffic down, poor shopfronts, shopping centres, role of landlords, internet 2000 online comments, visited streets, towns Recommendations ‘Town Teams’ & Business Improvement Districts Incentives new business Parking schemes for customers Landlords actively involved Councils actively involved
Manage your street Plan economic development Business Improvement Districts Mentor/incubate new businesses Know your street Attractive and safe Meet the needs of customers Access and parking Incentives
BIDs recognised for business engagement ability Funding shift / services shift Importance of ‘ring fenced’ funding & investment 1% RV still the most frequently used rate Additional income £1 : £1.07 ratio Innovative projects – cleaning, crime, transport, environmental, corporate social responsibility (i.e. youth employment) Commercial activity – waste management, joint procurement of services (utilities / insurance)
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Additional services – over and above Property owners involved - contribution Measures – sales +, footfall +, costs Public sector support – written agreement Business Plan – clear objectives, timelines Retail crime partnerships - valuable Leadership – business lead and managed Boundary - appropriate Shopping centres – discount small retailers Levy rate max 1% of RV
Graben / Kohlmarkt, Kartnerstrasse Mall 2km length in total (8m tourists) Key attractions/anchors – Stephansdom, Hofburg Palace, Museums
La Ramblas Mall (5m tourist traffic) 1.2km long x 30m wide Hotels, Le Boqueria market, M underground, restaurants, theatres, residential
Public transport Attractions/destinations Tourists Visual merchandising/windows Staying true – niche – we are the best! Linking streets together logically Maintenance standards Management