PORTFOLIO Selected design works from 2015 - 2020
ROBERT TANG Industrial designer
Birthday 1986/11/16
Robert Tang
Hometown Taipei, Taiwan
About Me I come from Taipei, Taiwan and now work at Acer as an industrial designer, my main focus on designing consuming/gaming laptops & smart products. As I have good knowledge & experience on CMF & mass production solutions, it has great help to me in exploring more technology devices & making the best use of materials. With my multiple backgrounds in industrial design & chemical engineering, I am good at integrating the design among aesthetic, mechanical & chemical solutions as my specialty. In addition, I fully realize the trend and needs of AIoT industries & future application to the Industry 4.0 era, that I definitely can be an outstanding industrial designer with my great passion within my capacity.
Work Experience Acer Incorporated Industrial Designer (12/2017 - , Taipei, Taiwan) - Direct the consuming/gaming laptops & AIoT/smart product design. As a chief designer for the whole SPIN series (360-flip/convertible type) & ASPIRE series (clamshell type) laptops, and also assist part of gaming (PREDATOR series) laptops/gadgets & AIoT/smart device design. Compal Electronics, Inc. Industrial Design Engineer (10/2017 -12/2017, Taipei, Taiwan) - Direct the smart product/home design (electronic badge & camera). Xinqing Network Technology Co., Ltd. Supervisor, Product Designer (05/2016 - 09/2017, Shenzhen, China) - Supervising the whole projecting & designing process for this newly established company in the initial stage and gradually it was peaking up and maintaining a big sales. SHIKAI Studio (Intern) Product & Exhibition Designer (07/2015 - 09/2015, London, UK) - Assist to complete the plan of 3d modeling, refining & exhibiting.
Education MA Industrial Design Central Saint Martins College of Art and Design, University of the Arts London (09/2015 - 06/2017, London, UK) BSc Chemical Engineering National Cheng Kung University (09/2007 - 06/2012, Tainan, Taiwan)
Skills Pro-E (Creo Parametric) Solidworks Rhino Grasshopper Alias Keyshot Illustrator Photoshop After Effect Sketch
InDesign CMF Knowledge Production Experience Design Thinking Design Research Model Making Self Learner Team Player C/C++ Python
Interests
Language
Contact Me
Drawing Photographing Handcraft & Model Making Piano & Guitar Playing
English Chinese
T: +886 972788827 E: tang10661066@gmail.com
01
Acer Laptop Design
02
Acer Concept Design
03
THE POINT Smart device/AIoT application
360-Flip & Clamshell types laptop design for mass production - 2020 Acer SPIN 5 - 2020 Acer SPIN 3 - 2019 Acer SPIN 3 - 2019/20 Acer Aspire 5
Laptop, stylus & gadget concept design - Concept gaming laptop - ‘ Sparkling Blade’ - Extendable stylus for 2-in-1 laptop - Flexible & Foldable display design - New ID language proposal for adaptor
Futuristic communication design
04
Renault TUUS Smart Car+Home/AIoT application
05
小妹傘 for U-Sun
06
SOCKS & SOLES
Autonomous car’s experience design
Fancy umbrella design for consumer sales
Innovative shoes design
2020 Acer Spin 5
01
_1
Convertible Laptop Design Launched in 07/ 2019
- Persona -
- User Story -
- Pain Point -
Research & Analysis - Market Analysis -
Spin series competitor Line-up
- Key Values -
Rich in Round shape
Exquisite - Well organized pattern
Define the new design language
2 Tones CMF
Neutral color
- Structural highlight
- Mature & High-End
3D modeling by Creo Parametric
ID Evolution
CMF definition & Work
Driving the co-work force amoung ME, thermal, EE,... ODM & various o
ks for Mass production
of supplying partners, to ensure producing the best quality of products.
Finished Product
Finger print active button
Touch panel Aluminum hinge cap Speaker holes DTS audio
Wacom AES active stylus
Ultra light weight Magnesium aluminum alloy body
Multi-Modes Use - Clamshell mode - Tent mode - Pad mode
Ultra Slim & Light 2020 Acer Spin 5 - For your modern life -
01
_2
Convertible Laptop Design Launched in 04/ 2019
2020 Ace
er Spin 3
2020 Acer Spin 3 - thinner, lighter, metallic & special hinge design
2019 Acer Spin 3
Design Evolution
CMF definition & Work
By co-work with ME, thermal, EE,... ODM & many of our supplier p
ks for Mass production
partners, the products are produced and available in the market.
Finished Product
2020 Acer Spin 3 - Living for your life style -
Press releases Reported by CNN Underscored : https://us.cnn.com/2020/01/05/cnn-underscored/acer-spin-5-spin-3-2-in-1laptop-pricing-features/index.html
Reported by Microsoft Windows Blog : https://blogs.windows.com/windowsexperience/2020/01/05/ces-2020-acer-unveils-slimmed-down-convertible-notebooks-expands-creator-pc-lineand-goes-big-with-new-predator-gaming-monitors/
01
_3
Convertible Laptop Design Launched in 10/ 2018
2019 Acer Spin 3
- Persona -
- User Story -
- Pain Point -
Research & Analysis - Market Analysis -
Dolly
Spin series competitor Line-up
- Business Trend -
Design Evolution
Trying to different types of design proposals.
Press releases Reported by Taiwan Excellence, Newsroom : https://www.taiwanexcellence.org/en/press/newsroom/737
01
_4
Clamshell Laptop Design Launched in 08/ 2019
2020 Acer Aspire 5
Safari Gold Sakura Pink Glacier Blue Pure Silver Charcoal Black
Target Audience
- Family Users, Casual Users, Bloggers and Photographers These users have a rational approach towards technology. They’re practical, function-driven and tend to be more conventional in terms of device usage and consider computers as useful tools for getting things done. These users often treat their home computers as extensions of their cellphones and use them for general activities, such as web browsing, watching movies and family photos/videos storage. They desire an easy-to-use interface and good visuals. Their new computer should fit in to their existing home setup and be able to meet all their daily productivity needs.
2020 A Aspir
Powerful and portable, the on every aspect of everyday portable design, it can accom go, while its narrow-bezel processors make it ide relaxing or getting s
Acer re 5
Aspire 5 laptop delivers computing. With its slim, mpany you wherever you l display and powerful eal whether you’re some work done.
01
_5
Clamshell Laptop Design Launched in 12/ 2018
2019 Ac
14’’ &
cer Aspire 5
& 15’’ versions
02
_1
Gaming Concept Proposal
/ 1 week period in 11/ 2017 / Handmade model + Photoshop
PREDATOR Serials / 掠奪者聯盟系列 系列一： SPARKLING BLADE / 疾鋒之刃
by Robert Tang 11/25/2017
PREDATOR Serials / 掠奪者聯盟 SPARKLING BLADE / 疾鋒之刃
The Gaming Theme in 2019
PREDATOR Serials / 掠奪者聯盟 SPARKLING BLADE / 疾鋒之刃
- Luminous signal -
- Predator’s logo -
- Multi-angle macro keys -
- The configuration -
- Angular outer foot -
- Aeroblade, power, vents & touch pad -
PREDATOR Serials / 掠奪者聯盟 SPARKLING BLADE / 疾鋒之刃
Model
SPARKLING BLADE / 疾鋒之刃
Screen
15.6’’ FHD 1920x1080 霧面 IPS
Thickness Weight
16.9 mm 2.1 kg
02
_2
Extendable Stylus for 2 in 1 laptop
/ Launched in 05/ 2019 / Invention Patent
Unstretched mode
Stretched mode
- Short & small
- Ergonomic for holding.
Mechanism
02
_3
Flexible & Foldable Display Design Proposal
/ 1 week period in 03/ 2019 / Concept
02
_4
Acer Adaptor Design Proposal
Special edition for gaming
03 THE POINT
A meeting point for better understanding.
Smart Device
AIoT Application
THE POINT
FUTURISTIC COMMUNICATION DESIGN
An electronic badge designed with AI (speech recognition) & IoT (shared database) technology to enhance users’ face-to-face communication quality. By triggering this device to access visual images through user’s voice, listener can understand talker’s descriptions thoroughly.
‘ Communication = Presentation ’
Insights
Deliver a better communication is our goal.
- Facial expressions & Verbal languages -
- Body languages -
Communication media 1 - Human factors
‘Natural expressions’, may not always enough to deliver our info.
Analysis
Communication media 2 - Technology factor
‘ By Technology ’, it can amplif y our expression ability.
“ A PICTURE IS WORTH 1000 WORDS “
By Natural Expressions
By Adding Visual Stuff
Ideation
The AI Technology - Speech Recognition
HTML / CSS / JavaScript / Xcode
Prototyping
Mini Microphone Power button Rubber (contact surface)
Circle LCD display (2.1� diameter)
Raspberry Pi Zero W (65*30*5 mm)
Rechargeable battery (3.7V, 500 mAh)
20 mm
Magnet
77 mm 85 mm
40 mm
Clip
Touch screen (Flat convex lens) 15 mm
Synchronizing the words with supporting images, Talker can let others have better understanding immediately.
Microp
Round LCD display
Basic using functions:
The home page with two selections: ’YOU’ & ‘UNKNOWN WORLD’
‘YOU’ contains two parts: ‘ORIGINAL’ & ‘IDEAL’ The ‘ORIGINAL’ means this is what you already own and know. The ‘IDEAL’ means this is what the things you already edited and can be shown to others.
‘THE BRIDGE’, is an App name of this electronic badge, demonstrating the whole process of commands sending. Users can set up their own files & utilize these supporting visual info during their communication.
The ‘SETTINGS’ has several options, you can set up your commands.
The ‘PHO other app are your you can your pict videos as
phone
OTOS’ & plications data base, edit any of tures and s you wish.
Power
UI/UX operation
Magnet clip
This product is a wearable device that people can wear it in two different ways, magnetic badge & necklace. The two wearing functions can fit in with various kinds of dressing styles.
Rubber band
Cloth
Here to explore more: thepoint.com
Select the pictures that you want to edit.
The original picture shows.
Then the recording interface shows.
You can move & zoom-in to the mainpoint of this image & standby for recording your own voice.
Touch the button to record the keywords: ‘My recent project socks & soles’, then press the button again to terminate your recording.
Finally, you can see the complete interface of your edited picture.
In future, when you mention about the related topic, triggering the picture by your voice:
‘My recent project socks & soles’, then it will show to others.
APP FLOW
The images which users have triggered can be saved into their recording file. And after the communication, they can check these images and re-edit them to save into their
‘IDEAL YOU’ file. In case they will trigger again these images in their furture communication.
re-edit ‘Google! Central Saint Martins’
UNKNOWN WORLD
save to ‘IDEAL YOU’
UNKNOWN UNKNOWN WORLD WORLD
Show to others
Safe Only for yourself YOU YOU
Unsafe
‘Central Saint Martins’ ORIGINAL YOU
IDEAL YOU
YOU
‘My dad & mom’
ve
sa
edit
‘My dad & mom’
to
‘ID
E
AL
U’
YO
In future, when talking about the topic of your parents, by mentioning the keywords ‘My dad & mom’, then the image will be triggered and shown to others immediately.
Digital Society Application & Community
The service community connect the devices for users to share/store their old/new data. - Their laptop/smartphone is their data base/bank. - By picking or organizing some of their data & upload to their electronic badge (‘THE POINT’) - They can use these data to share/communicate with others.
Microp
Round LCD display
Basic using functions:
‘THE POINT’, is the product’s name, the whole sets of this electronic badge. From its looks, including a round LCD display, a microphone hole, a power button, a magnet clip & also a necklace with a circle rubber band. The home page with two selections: ’YOU’ & ‘UNKNOWN WORLD’
‘YOU’ contains two parts: ‘ORIGINAL’ & ‘IDEAL’ The ‘ORIGINAL’ means this is what you already own and know. The ‘IDEAL’ means this is what the things you already edited and can be shown to others.
The ‘SETTINGS’ has several options, you can set up your commands.
The ‘PHO other app are your d you can e your pictu videos as
phone
OTOS’ & plications data base, edit any of ures and s you wish.
Device In Use
Power
Magnet clip
This product is a wearable device that people can wear it in two different ways, magnetic badge & necklace. The two wearing functions can fit in with various kinds of dressing styles.
Rubber band
Cloth
Here to explore more: thepoint.com
Select the pictures that you want to edit.
The original picture shows.
Then the recording interface shows.
You can move & zoom-in to the mainpoint of this image & standby for recording your own voice.
Touch the button to record the keywords: ‘My recent project socks & soles’, then press the button again to terminate your recording.
Finally, you can see the complete interface of your edited picture.
In future, when you mention about the related topic, triggering the picture by your voice:
‘My recent project socks & soles’, then it will show to others.
Metallic body Microphone hole Power button & Magnet clip
Electronic Badge ID
User Engagement
021 __ THE POINT
- To Clip on -
- To Hang on -
Talking, Showing & Understanding
THE POINT
Your Main Point, Our Meeting Point.
Press releases Reported by Creators on VICE, USA: https://creators.vice.com/en_us/article/43ykgg/design-students-centralsaint-martins-degree-show-two
04 TUUS
Wherever you go, Feel at home.
Smart Car+Home
AIoT Application
Renault TUUS AUTONOMOUS CAR’S EXPERIENCE DESIGN
Our client project - ‘TUUS’, designed for Renault to outline the interior & experience design for their future concept car. Designing the service & space for people to engage themselves in their peronal space by AIoT technology, freely like their home in the newly autonomic car.
Renault Take The Wheel - Autonomy & Engagement
The Brief As we move towards this bold new take on personal mobility, with fewer and fewer driving operations tasked to humans, how will the car interior of the future need to adopt?
Background
Renault TUUS Thanks to autonomous technology, we are no longer to need to drive. It means that we will have the freedom of gesture and movement to utilise a car as home, office or any space as we want it to be. Renault TUUS is a space designed only for you.
Research subjects 1/ The state of the art in autonomous vehicles 2/ Trends in experience design 3/ Control and interaction technologies: In gaming, machine controls 4/ The sociology of autonomous vehicles: People’s relationships & concerns
Research
Design Stimulus Building imageboard / CMF charts and considering relationships between bodies, objects, functions & spaces and then creating large concept maps to share the inspiration with group members.
Keywords Hybrid Reflection Transparency Artifact Limit of Space Fluidity Isolation Proliferation Organic
Initial Insights :
3/ What people actually do in space?
1/ Living technologies
4/ Human behaviour while driving
Growth organic structure - fractals Vehicle as a garden / jungle
Passive or active experience Voyeurism or doing
2/ How space becomes yours?
5/ What is home now?
The future of ownership Customisation base on human needs
Nomadic urban mobility Caravanic - travellers
Different reality: Inside/outside the car
Brainstorm & Idea Mapping
Based on interesting insights found from previous forum group research, then mapping out the ideas & key findings from them. By brainstorming practices and then organising them into their natural relationships.
The Direction : How space becomes yours?
Design Theme
Material Analyse
Creating an ambiance collage of the user emotions in the car. Exploring images to represent the design theme.
Exploring materials & its application through online and offline research then collecting the material samples by contacting manufacturers worldwide to find the best match of them. Looking at the latest innovations to find the best material combination for our concept expectations and sustainability.
Concept Insights
Textile Inspiration
Interface & Tonality
Visiting the exhibitions of long traditions of innovative practice on textile design to get inspiration on textile and material structure to support our design concepts. These tridimensional woven garments and fabrics are for the automotive industry. The latter is a fabric built on specific characteristics such as size, height and thickness.
Personalisation goes through the choice of the user interaction with the digital interface. The gestures and voice control make the details of use very important. Selecting visuals to focus on the detailed touchpoints of the car interior design.
Ideation Sketch
Interior Details
Nanotech solar panel Flexible display screen
Electrochromic glass
Flexible touch screen Car supporting structure
Posture Variations
Embody the Space
DETAILS OF THE SEAT
ROBOTIC
Motorised air piston with seat sandwich materials HAMMOCK
1 2
1 3
2
5
4
Memory
Sensors positio
4
3
3D Tex
Aluminium
Carbon fiber ste
6 Motorised a 7
5
Base stru
THE LAYORS OF THE ROBOTIC HAMMOCK
Seat inspired from the hammock, reinterpreted into a moving mechanical struct It provides to the user the most confortable postures directed by his weight.
1
Gesture control Connected textile
3
2
Memory Foam
Sensors Position detector
Technical Design
DETAILS OF THE SEAT
Motorised air piston with seat sandwich materials DETAILS OF THE SEAT
Motorised air piston with seat sandwich materials
1
2
1
2
4
3 3D Textile 4
1 3 5
5 DETAILS OF THE SEAT DETAILS OF THE SEAT foam 2 Memory 1 Motorised air piston with seat sandwich materials Memory foam Motorised air piston with seat sandwich materials 2 1 3 Sensors position detector 1 2 Sensors position detector sandwich materials 3support 4 Aluminium 1 3D Textile 2 6 3 2 5 Carbon fiber stem in a spool 2 Memory foam 3 1 support 44Aluminium 4 6 Motorised air piston 3D Textile Sensors position detector 6 1 3 5 stem structure 3 7 Base5 Carbon fiber 2 in a spool 5 4 Aluminium support 2 Memory foam 1 4 6 Motorised 3air piston 5 Carbon fiber stem in a spool 3 Sensors position detector 4 6 Motorised air piston 7 Base structure 2 Aluminium support 7 Base structure 4 5 5 6 3 5 Carbon fiber stem in a spool 7 Seat inspired from the hammock, reinterpreted into a moving mechanical structure. 4 6 Motorised air piston It provides to the user the most confortable postures directed by his weight. 1
1
5
7
3D Textile
3
2
Base structure
4
2 4
1 3 5
6
5
7 Gesture control Connected textile
Seat inspired from the hammock, reinterpreted into a moving mechanical structure. Sensors Carbon fiber stem It provides to the user the mostAluminium confortable postures directed by his weight.
Memory Foam
Position detector
Base structure
1 2 eat inspired from the hammock, reinterpreted into a moving mechanical structure. provides to the user the most confortable postures directed by his weight.
1
2
PROJECTION SCREEN Gesture control
preted into a moving mechanical structure.Connected textile ble postures directed by his weight.
3
2
Gesture control onnected textile
Memory Foam
Memory Foam
TOUCH SCREEN
Aluminium Base structure
POWER GENERATION SYSTEM
Aluminium Base structure
4
Carbon fiber stem
In a spool REGARDABLE BATTERY
NANO SOLAR PANEL
5
5 SEAT: MOTORISED AIR PISTON & Aluminium SANDWICH Carbon fiber stem MATERIAL Base structure In a spool
5
COMPUTER HARDRIVE
Sensors Position detector
7
4 Sensors Position detector
ENGIN ELECTRIC MOTOR
Sensors Position detector
3
3
7
4
In a spool
Carbon fiber stem
CENTRAL In a spool PROCESSOR
NATALIE, 24
Young fashion editor Based in London • Works closely in Fashion & Cosmetic industry • Visits various countries: Fashion week (New York, Paris, London, Milan), fashion street photography, launching parties • Really wants to enjoy her travels, but she some times feels that she does not belong to the cities • She has a very strong identity, unique lifestyle and is passionate of interior design
Persona & Storyboard
Scenario
(Video)
“ Let the car to feel like at home � Setting the concept scene, and atmosphere. Using online video resources to create a two mins video to deliver the concept visually.
3D Modeling
Visualizing your personal own space Rendering the 3D model to find out the best combination of colors, materials and patterns of TUUS’ interior design and to communicate the final design visually.
3D Rendering
Hi Robert !
Hi Marie !
Hi Cecily !
Wherever you go, Feel at home !
Hi Jake !
Hi Yoori !
Hi Matt !
TUUS
05 小妹优品
Embrace your fancy umbrella, Greet your bloomy sun.
小妹傘
for
U-Sun
FANCY UMBRELLA DESIGN
This project designed for U-Sun to integrate the aesthetic & technique parts into an umbrella. Designing the appearence of handle, buckle, cap & pattern on inner fabric and the folding structure. To bring a joyful experience for ladies with this fancy umbrella.
The Company Shenzhen Xinqing Network Technology Co., Ltd. (U-Sun) was founded on May 31, 2016, is committed to create a “community, content & share” integrated platform. Its strategy is to develop high-quality & innovative products as the core, the implementation of a single breakthrough, through the product and service to build up its reputation. To create a leading role of the category, by deepening the users’ behavior and affecting their subconscious choice.
The Brand 小妹优品 - is a newly global fashion brand, focusing on independent research, development and creative design. Located in the class of an entry luxury, its faith is not to pursue the perfect but to the ultimate solution. Adhering to the international market to the brand vision, adhere to the original and innovative design.
Our Faith In order to make people feel better when using our products, committing to science research & technology development, ergonomic design and aesthetics to create the all-in-one outing products with high value, strong & fine quality. We always insist the concept - ‘Let our outing became better’, hoping our service to bring the original Chinese design & culture to the international market and become a leading global outing fashion brand.
Our Team
ID - Tang ChienWei
CMF - Wang ChengZhen
CEO - Zhang Xin
Target Market Our target market is ‘young ladies’, who care much about fashion objects in the industry. From our research & statistics, knowing that they prefer the features of umbrella are: smaller in size, lighter in weight, more delicate in texture & pattern and richer sense of design in each subtle part.
Focus Point In order to make the young ladies feel pleasant when using the umbrella, we focus on building a strong relationship between them & umbrellas. We found if you regarded the umbrella as a ‘miniature’ of a young lady, you could care them naturally as a part of your body - this reflection meet the moods of adorable, fancy & charming casting to our products.
Umbrella in our modern life Nowadays, umbrella is not only a shelter for us to block the heavy rain and warm sunshine but also playing a role as a personalized accessories & fashion goods to show our stylish identity.
Ideation
Packaging The design concept of packaging derives from - ‘Fitting Room’, each umbrella can be seen as an adorable & charming lady. In the mean time, the user is highly anticipating to open the package with a joyful expectation.
Concept Refinement
- Handle Sketching -
- Ergonomic handle design -
- Golden buckle -
- Elastic strap -
- Super hydrophobic fabric -
Finished Product
Embrace your fancy umbrella, Greet your bloomy sun.
小妹优品
06 Wear the socks & Step on soles, We can walk much freely !
SOCKS & SOLES
INNOVATIVE SHOES DESIGN
It is the shoes designed for people to try a new wearing experience in an instinctive & comfortable way. By separating the shoes into two parts - ‘socks‘ & ‘soles‘, and attaching them together in a more smart & simple way.
Can we always walk in bare foot ? Can we walk much freely ? Can we just wearing socks to walk ? Can we have a new experience of wearing shoes ?
Insights
- Socks + Soles By ‘Stepping-on’ function, we can match different socks with different soles conveniently & easily.
Concept
- New Attachment The contact surface between socks & soles, by using an innovative texture to stick them together in a simpler & stronger way.
Will , 30 British Software developer & Co-funder He likes some fancy goods & needs multiple shoes for various situations in daily life. And off his office hours, he likes to go jogging, biking,...etc.
Persona & Scenario
To walk much freely !
Wear the socks, Put on the soles, And walk... It really works. Oh ! So relaxing & so comfortable.
Concept Experiment
But we need to rethink about the better way for well attachment, as the Velcro is not so sticky.
Problem & Solve
Then we also found ‘3M Dual Lock’ which is a better choice, it is stronger & easier to peel off.
What it looks like ?
Firstly, we design the soles with 3 different functions: ‘Bare foot, High heels & Sneakers’. Then we print them out with flexible material by 3d printer.
Concept Development
Secondly, designing the socks. Actually, it is not only the socks, it is much like the clothes for foot with different characters. Each pair of socks has different personalities so people can select their favorite ones.
socksandsoles www.socksandsoles.com
DO YOU HAVE A
YES
PRINTER?
NO
socksandsoles
How can you get our shoes ? Firstly, search the website ‘S2’, Choose your socks & soles then put in basket, Find your favorite colors then click ‘Buy & Print’, If you have our ‘S2 printer’ you can print your soles at home, If not, our ‘S2 printer’ can print the soles in few minutes then deliver to you !
E-Commerce socksandsoles.com socksandsoles www.socksandsoles.com
NEW IN
SOCKS
SOLES
PRINTERS
CUSTOMISE
Bare foot Sneakers & High heels
User Engagement
Wear-on, Step-on, Then Go !
Thank you by Robert Tang