815-826-0076
Emily.Roberts@loop.colum.edu
emilyroberts.virb.com
Experience PRODUCT & CONTENT ADMIN | CLAIRE’S INC
HOFFMAN ESTATES, IL
JULY 2015-DECEMBER 2015
· Buyer for Online Exclusives Globally for both Claire’s and Icing Brands · Seek out new vendors and build strategic business relationships, while maintain existing ones · Merchandising both Claire’s and Icing website · Loading products to the sites with content and write the copy for each item · Work with the Social Media team to create engaging posts our customers will love · Create Marketing Plans through Social Media to promote exclusive products to Claire’s both in store and online · Analyzing consumer buying patterns and predicting future trends · Regularly reviewing performance indicators, such as sales and discount levels · Managing plans for stock levels by reacting to changes in demand and logistics · Writing reports and forecasting sales levels
DIGITAL COMMERCE CONSULTANT | E-TAILING GROUP
SOMONAUK, IL
JUNE 2016- CURRENT
· Working with the rest of the client team, help define scope and recommended approach for major digital projects for clients · Serve as thought leader in aligning digital marketing strategy with a client’s business goals and objectives · Working with the leaders of the client team, help convince clients of the value of digital marketing services to their business – help them define needs and potential solutions · Help guide clients in defining their digital vision · Where necessary, help structure and present recommendations to senior client leadership for approval · Codify and publish formal frameworks and methodologies for approaching digital assignments within the firm · Serve as a resource for creative teams in the development of insight driven digital strategies from opportunity identification through to experience definition
Education COLUMBIA COLLEGE CHICAGO · Major: Fashion Business · Graduation May 2014, 3.8 GPA · Related coursework: · Fashion Design- Designed garments based on artists work, music, photography, etc. · Product Evaluation- Learned and evaluated the integrity of garments. · Merchandising- Designing a fashion line, store layout, merchandise flow, logos, advertisement, and target customer research. COMPUTER SKILLS · Microsoft Office Programs · Secretarial Tasks · AS400 · BTFresca · Google Analytics · K3