Anglo American Brand Toolkit Guidelines->Our identity->Our typography
Our typography
Type sends out a strong signal about a brand’s personality. Our typeface is designed to reflect our convictions, intelligence and rigourous approach to everything we do. We have a system typeface, Arial, for MS Office and online applications. For designed and printed applications we have two typefaces. An overview of these is given below and you will find further guidance on each typeface in this section. NB. the typefaces for printed applications must be purchased by each design company. 1. System typeface We use Arial for all digital communications such as Microsoft applications and web based media. Please refer to Typography - system typeface.
2. Printed typefaces We use two different typefaces to communicate different types of messages: Our primary typeface is FF Din which can be obtained from the links below. It is used for both headlines and sub-headings. It captures the confident and straightforward tone of our brand. There are lots of variations of the typeface Din. To maintain consistency, please make sure you purchase FF Din OT; this will also ensure that you can use the templates provided which have been set up using this version of the typeface. Akzidenz Grotesk is our secondary typeface and is used for all bodycopy. Titles & Headlines FF Din Bold caps is used for headlines (as well as titles) and is set in Anglo American Blue on white or reversed out of Anglo American Blue.
Printed on: 20 Aug 2010
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