2. The More You Learn, the More You Earn I find that there is a direct relationship between how much you invest in your education, plus your effectiveness in implementing what you learn, and how successful you eventually become as an entrepreneur. Many of the sharpest, top-earning school owners I know are the ones who are not cheap when it comes to investing in products, programs, seminars and services that will contribute to their ongoing growth as a business owner. It also seems that the more they invest, the more positive results they create. This has become blatantly obvious to me when working with peak performing individuals in and out of the martial arts industry. By comparison, I find that many struggling instructors, or instructors who have not yet discovered how to maximize their schools’ potential are the same instructors who have never invested in the types of resources that can help them improve their situations. Again, a direct relationship exists here. The moral of the story is that knowledge is power and you should acquire as much knowledge as you possibly can. The last thing you ever want is to be pennywise and dollar foolish when it comes to your education. In summary, some school owners have the knowledge and systems in place, which allow them to dramatically outperform other school owners in a similar situation. Simply put, the Master X’s in the industry have learned how to optimize their schools’ results, while the Master Y’s, who are working at least as hard, if not harder, have not. To this end, take a close look at your school and make sure you’re not leaving a ton of money on the table.
Eric (right) and George Sbarge were in Rob Colasanti’s MasterMind group. They maintain a very impressive average student value that typically exceeds $200 per month. Amazing!
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Chapter Thirty
Rob Colasanti