Sustainable Style: Keeping Fashion in Our Future By Abigail Wiegmann
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ustainable fashion is growing amongst the fashion industry and is becoming a widely adopted backbone for the future of fashion. Fashion and sustainability go farther than the materials, it also encompasses the avenues that designers and brands take to turn their visions into masterful works of art. This is executed through sourcing, production, sales, and, of course, the product itself. If the world is eager to witness the future of fashion accompanied by genius minds, the industry must adjust for sustainability. Chelsea Claridge, the founder of New Yorkbased CAALO, focuses on the sustainability of outerwear while maintaining the beauty of the brand’s products. This brand has run a fine-tooth comb through its production process, making sure that every box is checked off for sustainability. “We believe in high-quality, eco-materials and sustainable production to ensure our garments last for many seasons for both values to the customer and to keep waste out of landfills,” states CALLO’s mission statement. The “high-quality and eco-materials” are sourced through recycled fabrics from Japan, Italy, and Korea-all countries with a major fashion influence. Beautiful garments are crafted to invoke a genderless and nonconforming style that provides a sleek finish to any outfit. With the brand focusing on non-gender-specific and timeless outerwear, it is versatile amongst all individuals and allows for longevity. Fast fashion has become exceptionally popular in the last few years, which is solely based on and derived from social media influence and trends. Over the last few years, specifically during the Covid-19 pandemic, there has been a rise in online brands that deliberately sell cheaply made products for low prices, leaving behind a less than desirable sustainable footprint. The goal is to produce and sell at fast rates to turn a profit.
ROAM BOULDER