JIE SHUANG YEOH

Encounter In the Eye of the Beholder

| MAJOR PROJECT | JIE SHUANG YEOH SUPERVISOR : BEN MILBOURNE

S3759511

WEEK 15|

ARCHITECTURE IN TOURISM

View and architecture have a uniquely powerful resonance.

With the rise of social media and the evolution of camera phones, architecture today has been commodified into a piece of catchy and compelling imagery to be ‘consumed’ by the people.

This project is interested in the gazing culture in architecture, which aims to explore an inclusive planning strategy for a tourist place, which allows the coexistence of local and tourist activities.

| MAJOR PROJECT | JIE SHUANG YEOH

Encounter In the Eye of the Beholder |

BACKGROUND STUDIES

| MAJOR PROJECT | JIE SHUANG YEOH

Encounter In the Eye of the Beholder |

Tourism in Renaissance Architecture

The Grand Tour

Tourism in Contemporary Architecture

Bilbao Effect

Dated back in the 18th century, the gazing culture has been the purpose for travelling such as the Grand Tour. Today, in the contemporary architecture, it is often the key driver in shaping the spectacular culture in architecture.

| MAJOR PROJECT | JIE SHUANG YEOH

Encounter In the Eye of the Beholder |

IMPORTANCE OF TOURISM IN THE GLOBAL CONTEXT

National Economic Value in Tourism

Melbourne Economic Value in Tourism

Source: Tourism Research Australia (2019) Tourism comprises the activities of visitos.

The term ‘tourism’ in the international standards is not restricted to leisure activity. It also includes travel for business or other reasons, such as educdation, provided the destination is outside the person’s usual environment.

| MAJOR PROJECT | JIE SHUANG YEOH

Encounter In the Eye of the Beholder |

IMPORTANCE OF TOURISM IN MELBOURNE Tourism Business in Melbourne Source: Tourism Research Australia (2019) The tourism industry involved almost equal amount of full time and parttime worker. The self-employed people such as taxi drivers and takeaway or grocery shop owners who do no employ people other than themselves took a significant percentage in tourism business.

| MAJOR PROJECT | JIE SHUANG YEOH

Encounter In the Eye of the Beholder |

IMPORTANCE OF TOURISM IN MELBOURNE Melbourne in Global Image Source: Tourism Research Australia (2019) According to the EIU’s (Economics Intelligence Unit) Global Livability Index 2019, Melbourne has ranked at the second, behind only Vienna, as the most livable city in the world, and it took top spot in 2015, 2016 and 2017.

| MAJOR PROJECT | JIE SHUANG YEOH

Encounter In the Eye of the Beholder |

IMPORTANCE OF TOURISM IN MELBOURNE Tourism in Melbourne According to Tourism Research Australia (2019), Melbourne was the second most popular destination for both international and domestic tourists in 2019

MOST POPULAR DESTINATIONS IN AUSTRALIA IN 2019

International Visitors

Domestic Visitors

12M

10M

VISITORS

8M

6M

4M

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| MAJOR PROJECT | JIE SHUANG YEOH

Encounter In the Eye of the Beholder |

IMPORTANCE OF TOURISM IN MELBOURNE Tourism in Melbourne

NUMBER OF VISITORS TO MELBOURNE

International Visitors

WHICH AUSTRALIAN DESTINATIONS HAD THE HIGHEST VISITOR SPEND?

Domestic Visitors EXPENDITURE IN BILLIONS (INTERNATIONAL + DOMESTIC)

DESTINATION 12M

$19.5B

Sydney 10M

$17.0B

Melbourne

$7.6B

Brisbane

8M

$5.6B

VISITORS

Perth 6M

4M

North Coast NSW

$3.9B

Gold Coast

$3.8B

Tropical North QLD Adelaide

2M

Sunshine Coast 2009

2010

2011

2012

2013

2014

2015

2016

2017

2018

2019

Darwin

$3.7B $3.5B $2.9B $1.1B

YEARS

| MAJOR PROJECT | JIE SHUANG YEOH

Encounter In the Eye of the Beholder |

IMAGE OF TOURIST ABOUT MELBOURNE These images show that the image / brand of a city is highly tied with the architecture of a place.

| MAJOR PROJECT | JIE SHUANG YEOH

Online Image

Travel Website

Google search Keyword: Melbourne

Tripadvisor

Encounter In the Eye of the Beholder |

IMAGE OF TOURIST ABOUT MELBOURNE These images show that the image / brand of a city is highly tied with the architecture of a place.

Illustration about Melbourne

| MAJOR PROJECT | JIE SHUANG YEOH

Encounter In the Eye of the Beholder |

ISSUES

| MAJOR PROJECT | JIE SHUANG YEOH

Encounter In the Eye of the Beholder |

As tourism has a huge influence on the economy as well as an image of a place, it has resulted in a tourist-driven space planning in most of the cities.

$222

$55 $25

| MAJOR PROJECT | JIE SHUANG YEOH

$79

$350

$25

$120

$65

$95

$180

$89

$264

$144

$128 $38

$55

$79

$164

Encounter In the Eye of the Beholder |

These cities that have built up their iconic brand destination which are purely design for tourist gaze. Often, the distinctive and spectacular views are the emphasis in the design.

| MAJOR PROJECT | JIE SHUANG YEOH

Encounter In the Eye of the Beholder |

However, this gazing culture is now seen as problematic as it causes spatial conflict such as overtourism and community displacement.

| MAJOR PROJECT | JIE SHUANG YEOH

Encounter In the Eye of the Beholder |

1.5km

Disneyland

1.5km

Melbourne CBD

The issue of overtourism can also be seen in the conflict of interest in infrastructure provision, for example, the megastructure such as Disneyland which has gentrified the local land resources.

| MAJOR PROJECT | JIE SHUANG YEOH

Encounter In the Eye of the Beholder |

Toured Object

Crowd

Destination

Object-centric Congestion

The non-hierarchical photogenic moment that casues overconcentration within the same space.

| MAJOR PROJECT | JIE SHUANG YEOH

Encounter In the Eye of the Beholder |

This tourism megastructure has occupied the local resources and results in conflicts between the locals and the tourists.

The conflict in space uses such as overcrowded public space and rental price increase in the housing due to the Airbnb effect.

| MAJOR PROJECT | JIE SHUANG YEOH

Encounter In the Eye of the Beholder |

TRAVEL IN COVID-19?

And now, when there are no tourists, those tourist dependent places are struggling to survive.

| MAJOR PROJECT | JIE SHUANG YEOH

Encounter In the Eye of the Beholder |

PROJECT PROPOSITION

| MAJOR PROJECT | JIE SHUANG YEOH

Encounter In the Eye of the Beholder |

In responding to the issue, this project formulated its strategies in programmatic, spatial and formal proposition, aming to negotiate the conflict by proposing an infrastructure for both locals and tourists, using the protocol of seeing as the spatial strategies to formulate the space.

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| MAJOR PROJECT | JIE SHUANG YEOH

ID

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Encounter In the Eye of the Beholder | VP

SITE

| MAJOR PROJECT | JIE SHUANG YEOH

Encounter In the Eye of the Beholder |

Top 7 1.9M visitors in the year ending March 2019. • 1.1 million domestic visitors • 1.4 million international visitor

most visited place in Melbourne

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(Tourism Research Australia (TRA), 2019)

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A rich cultural, art & historical place

Popular recretional destination for water sport & beach activities

St Kilda The site chosen is the Triangle site in St Kilda, which is next to St Kilda beach and Palais theatre. St Kilda has been known for its popularity as a recreational site for both locals and tourists.

| MAJOR PROJECT | JIE SHUANG YEOH

Encounter In the Eye of the Beholder |

HO D DLE

PROSPECT

GRID

St Kilda Pier

Junction Hotel

OCCUPA TION Esplanade Hotel

Esplanade Market

National Theatre

Palais Theatre

President Cup Mural

Acland Street

NORTH

-SOUTH

GRID

Luna Park

Apart from its touristic nature, the historic fabric and spatial identity of St Kilda also depicts an invisible relationship in view construction. Due to the intersection between the Hordle Grid and Melbourne North Grid, the convergence points have created the prospect opportunity in these key attractions.

| MAJOR PROJECT | JIE SHUANG YEOH

Encounter In the Eye of the Beholder |

Triangle Site Development Hisotry

St Kilda triangle site is an iconic site which are both important to the locals and the visitors. In the past, there are numerous attempt trying to develop the sites but none of them have succeed due to the conflict of development interest, which is whether it is designed for the community or purely for commercial purposes.

| MAJOR PROJECT | JIE SHUANG YEOH

Encounter In the Eye of the Beholder |

Site Analysis

Demographics

SITE

ZONING Residential General Residential Zone Neighbourhood Residential Zone Residential Growth Zone Mixed Use Zone

Zoning & Program

Commercial Public Land Park & Recretional Education, Local Government & Service & Utility Special Use vRoad

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Social Amenity Issues

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History & Events

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Tourist Places & Activities To mitigate the conflict between the locals and the tourists, the site analysis are done to understand the program needs for both stakeholders.

Source: Australian Bureau of Statistics, 2016 Census QuickStats

| MAJOR PROJECT | JIE SHUANG YEOH

Encounter In the Eye of the Beholder |

Demographics Studies

Source: Australian Bureau of Statistics, 2016 Census QuickStats

| MAJOR PROJECT | JIE SHUANG YEOH

Encounter In the Eye of the Beholder |

Zoning Studies

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SITE

ZONING Residential General Residential Zone Neighbourhood Residential Zone Residential Growth Zone Mixed Use Zone

Commercial Public Land

Park

Commercial Zone

Park & Recretional Education, Local Government & Service & Utility Special Use vRoad

Source: Australian Bureau of Statistics, 2016 Census QuickStats

| MAJOR PROJECT | JIE SHUANG YEOH

Encounter In the Eye of the Beholder |

Social Amenity Crisis

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| MAJOR PROJECT | JIE SHUANG YEOH

Encounter In the Eye of the Beholder |

Tourist Activities

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| MAJOR PROJECT | JIE SHUANG YEOH

Encounter In the Eye of the Beholder |

Program

Art & Cultural Space

APART

S

M

M CO

Marketplace

G IS CR IS

NE ZO

Affordable Housing

PROGRAM NEEDS

NIGHTTIME

Public Park

Event Space

H

Social Institution

DAYTIME

Social Institution

AFF O R D A B LE

IN

US

HO T

IS UR

TO

Public Park

& T E AR TR A E TH

| MAJOR PROJECT | JIE SHUANG YEOH

Commercial Shops

MENT

TR

Art & Media Studio

NG EI US O

I

C ER

Commercial shops

T EE

Art & Theatre Space

IC L B K U P AR P AL

LOCAL COMMUNITY Public Space

TOURISTS

TIME-BASED PROGRAMMATIC DISTRIBUTION FOR TOURISTS AND LOCALS’ EVENTS

Encounter In the Eye of the Beholder |

ST KILDA SEA BATH

ESPLANADE MARKET PLACE FAIRCHILD FOUNTAIN

TRA

MCDONALD

MS

TAT IO

N

ACLAND STREET

ST KILDA BEACH

PALAIS THEATRE

STOKEHOUSE

LUNA PARK ST KILDA LIFE SAVING CLUB

DONOVANS

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Encounter In the Eye of the Beholder |

SPATIAL PROPOSITION

| MAJOR PROJECT | JIE SHUANG YEOH

Encounter In the Eye of the Beholder |

SPACE PLANNING FOR A TOURIST DESTINATION

1. Movement 2. Sense of Place

| MAJOR PROJECT | JIE SHUANG YEOH

The conflict between the locals and tourists could be seen in infrastructure provision, circulation hierarchy and zoning, as well as the sense of place (which is the identity and sense of authenticity they feel about a place).

To understand the similarity and differences, this project also studies the tourists movement, sense of places and view construction for a tourist destination.

Encounter In the Eye of the Beholder |

The value and quality of a place

The function of a place

Properties

Tourist’s imaginary authentic experience

Object

Inclusiveness

Belongingingness

Authenticity

of

of

ac

pl

e

ac

pl

se

e

Cosnumption

Infrastructure Accommodation

Phycisal Engagement

Image

Resource

Place Character

Supply & Support System

TOURIST ATTRACTION

Quality

Consumer

Public Space

se

en

Spectacular

Photogenetic

Local & Tourist’s need

Freedom

en

ts

Attractiveness

ls

Phenomenal

Extraordinary

Resource Distribution

Identity

ca

Unusual

Security

Program/ Activities

Representation

ris

Cultural Identity

Identity of a place u To

History & Memory

Liveability

Lo

Current social & cultural reflection

Diversity

Form, Space, Order Spatial organisation Physical setting Atmosphere Scale Density

Tourist Consumer

service

income

co-dependent

Function

Local Provider

Incoming Existing

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Encounter In the Eye of the Beholder |

1.

MOVEMENT STUDIES TOURISTS Seeking for non-ordinary routine

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LOCALS Everyday routine

Encounter In the Eye of the Beholder |

1.

MOVEMENT STUDIES Tourist Movement Pattern ( Lau & McKercher, Understanding Tourist Movement Patterns in a Destination: A GIS Approach )

Single • Single • Single Point

Multiple

Complex

• Base • Base Site

• Destination • Destination Region Loop

• Stopover • Stopover

• Complex • Complex Neighbourhood

• Chaining • Chaining Loop

| MAJOR PROJECT | JIE SHUANG YEOH

Encounter In the Eye of the Beholder |

1.

MOVEMENT STUDIES Tourist Attraction Organisational Typology ( Alan A, A Framework of Tourist Attraction Research )

Temporal Organisation

• Length of stay • Moving speed

Spatial Organisation

Capacity Organisation

• Scale • Hierarchy • Connection

• Expansion • Efficiency

Time Integration Tourist Tourist

Tourist

Tourist

Local

Connection

Path

Activity

Local

Expansion

Station / Location Interaction

Space

“Touring” Attraction

“Destination” Attraction

(Hagerstand, Time Geogrphy Conceptual Framework)

| MAJOR PROJECT | JIE SHUANG YEOH

Encounter In the Eye of the Beholder |

2.

SENSE OF PLACE

IMAGE OF A PLACE

AUTHENTIC

INCIDENTAL

| MAJOR PROJECT | JIE SHUANG YEOH

ASSIMILATED

SYMBOLIC

VS

INAUTHENTICS

STAGED

REPLICATED

?

ICONIC

Encounter In the Eye of the Beholder |

2.

SENSE OF PLACE

Authentic: /ɔːˈθɛntɪk/

Definitions from Oxford Languages: 1. of undisputed origin and not a copy; genuine.

2. made or done in the traditional or original way, or in a way that faithfully resembles an original.

3. based on facts; accurate or reliable.

4. (in existentialist philosophy) relating to or denoting an emotionally appropriate, significant, purposive, and responsible mode of human life

Authenticity in Tourism: /ɔːˈθɛntɪk/

1. where persons expert in such matters test whether objects of art are what they appear to be or are claimed to be, and therefore worth the price that is asked for them*or, if this has already been paid, worth the admiration they are being given.

(Trilling, 1972:93).

2. pursuit and realization of the motivation for and fatansies about travelling.

| MAJOR PROJECT | JIE SHUANG YEOH

(Nguyen 2016)

Encounter In the Eye of the Beholder |

2.

SENSE OF PLACE

Type of Authenticity

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Objective Authenticity

Symbolic Authenticity

Exceptional Authenticity

Being reliabale, real, original in the quality of the object

An object or a site being subjective, negotiable and contextual.

...perceived as authentic that which is done exceponally well, exceuted individually and extraordinary by someone demonstrating human care.

Existential Authenticity

Referential Authenticity

Potential Authenticity

The atmospheric expreience that the people feel they are connected to themsleves, and find parts of their identity which were not experienced in everyday life.

Refer to other context, driving inspiration from human history, tapping into our shared memory and longings.

Refer to other context, driving inspiration from human history, tapping into our shared memory and longings.

Encounter In the Eye of the Beholder |

2.

SENSE OF PLACE

STAGED

Natrue of Scence

REAL

Tourists’ Impression of Scene REAL

STAGED

Authentic and recognised as such.

Suspicion of staging.

Authenticity Questioned.

Failure to recognise contrived tourist place

Recognised contrived tourist space.

Four Cell Model of Tourist Situation (Cohen, Rethinking the Sociology of Tourism, 1979)

| MAJOR PROJECT | JIE SHUANG YEOH

Encounter In the Eye of the Beholder |

2.

SENSE OF PLACE

Tourists Locals (Kianicka & Buchekcer, Locals’ and Tourist’s Sense of Place, 2006)

| MAJOR PROJECT | JIE SHUANG YEOH

Encounter In the Eye of the Beholder |

2.

SENSE OF PLACE

• Objective Authenticity Being reliabale, real, original in the quality of the object

• Symbolic Authenticity A projected authenticity associated with cultural connotation.

Toured Object

creates

Materiality, Formal expression, Function

Familiar Experience • Referential Authenticity

dialogue, link, connection, attachment, acceptance.

People

• Tourists • Locals

Refer to other context, driving inspiration from human history, tapping into our shared memory and longings.

• Exceptional Authenticity ...perceived as authentic that which is done exceponally well, exceuted individually and extraordinary by someone demonstrating human care. connotation.

Site

creates

Context History & Culture Futre Impact Community Engagement

| MAJOR PROJECT | JIE SHUANG YEOH

Encounter In the Eye of the Beholder |

2.

SENSE OF PLACE TOURIST SITE Tourist’s Site

VS

LOCAL SITE Local Site

VIEW

Residential Street - Clyde Street

SCALE

Commercial Street- St Kilda Road

Public Park - St Kilda Botanica Garden

OPENNESS

Residential Street - Clyde Street

Commercial Street- St Kilda Road

| MAJOR PROJECT | JIE SHUANG YEOH

Public Park - St Kilda Botanica Garden

Encounter In the Eye of the Beholder |

2.

SENSE OF PLACE

TOURIST OBJECT

Palais Theatre

Luna Park

Pier

Esplanade Hotel

| MAJOR PROJECT | JIE SHUANG YEOH

Palais Theatre

Luna Park

Pier

Esplanade Hotel

Encounter In the Eye of the Beholder |

2.

SENSE OF PLACE

LOCAL OBJECT

Residential Street - Clyde Street

Commercial Street- St Kilda Road

| MAJOR PROJECT | JIE SHUANG YEOH

Encounter In the Eye of the Beholder |

2.

SENSE OF PLACE

Activities

Tourist Activities

Palais Theatre

Luna Park

St Kilda Pier

Local Activities

Cafe

| MAJOR PROJECT | JIE SHUANG YEOH

Bar

Skate Park

Encounter In the Eye of the Beholder |

2.

SENSE OF PLACE

Formal Expression of the Tourist Events

Palais Theatre

Section

Plan

Movement

Pattern

Luna Park

Section

Plan

Movement

Pattern

St Kilda Pier

Section

Plan

Movement

Pattern

| MAJOR PROJECT | JIE SHUANG YEOH

Encounter In the Eye of the Beholder |

2.

SENSE OF PLACE

Formal Expression of the Local Events

Cafe

Section

Plan

Movement

Pattern

Bar

Section

Plan

Movement

Pattern

Skate Park

Section

Plan

Movement

Pattern

| MAJOR PROJECT | JIE SHUANG YEOH

Encounter In the Eye of the Beholder |

SPATIAL PLANNING STRATEGIES

SCOPIC REGIME PROTOCOL OF SEEING

Through understanding the behavioral patterns and spatial experiences between the locals and tourists, the project adopts the way of seeing as a planning strategy. This is to construct a familiar place using view as a principal concept and design a formal object and place that resonaate with both locals and tourists.

VIEW CONSTRUCTION

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Encounter In the Eye of the Beholder |

SPATIAL PLANNING STRATEGIES

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Encounter In the Eye of the Beholder |

Deadpan Photography Vertical Axis

Cartesian Perspectivalism Rendered Space

Inhabitant Space

Horizontal Axis VP

Cartesian Perspectivalism

Prospect and Occupation

Frontality Frontality

Decontextualised Decontextualised

Inhabitant Space

Rendered Space

Flagellation of Christ Piero della Francesca

Vertical Axis

Plan

Black Country Richard Billingham Black Country(2003) Richard Billingham (2003)

Section

Plan

Plan

Section

Section

Rendered Space

Inhabitant Space

Horizontal Axis VP

Cartesian Perspectivalism

Frontality

Prospect and Occupation

Decontextualised

Inhabitant Space

Rendered Space

Flagellation of Christ Piero della Francesca

Plan

Section

Black Country Richard Billingham (2003)

Plan

Section

To formulate space, the project lay its study in looking at the language of the scopic regime in renaissance painting and deadpan photography, to understand the structure of visual order and ocular perception. The visual model in Renaissance painting curates the flatness in painting into 3D space through linear perspective, while the deadpan photography staged a mundane object as extraordinary through accentuating the flatness in orthographic composition.

| MAJOR PROJECT | JIE SHUANG YEOH

Encounter In the Eye of the Beholder |

Pinwheel Grid

Short Distance View

TR

AM

ST AT I

ON

FA FO IRC UN HI TA LD IN

TRA

ST

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N

A

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TAT IO

H

AC

BE E US

HO

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ST

PA TH LAIS EAT RE

LUN

AP AR

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DO S

N VA

| MAJOR PROJECT | JIE SHUANG YEOH

NO

This ordering aesthetic is then further translated into a grid system, pinwheel grid as a foundation for the plan.

This grid system has a t-intersection at each segment. This is to break up the long distance view within the site, to formulate the tight occupation space.

Encounter In the Eye of the Beholder |

Diagonal Carving Line

Long Porospect

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FA FO IRC UN HI TA LD IN

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PA TH LAIS EAT RE

LUN

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DO S

| MAJOR PROJECT | JIE SHUANG YEOH

N VA

NO

Through identifying the paths that connect to the existing tourist place, the paths forms the diagonal line to carve out the prospect space. The continuous diagonal line allow long prospect across the site, direct the view toward the centred nodes space.

Encounter In the Eye of the Beholder |

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20

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UP

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use

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DN

20

Pal

ais

20 UP

20

UP

The

atre

20 DN

20

Lun

a Pa

DN

20

UP

20

rk

The building fabric is pushed to the boundary of the site to limit the access and navigation primarily on the prospect space. This system set up a circulation hierarchy through controlling the opening and view within the site.

| MAJOR PROJECT | JIE SHUANG YEOH

Encounter In the Eye of the Beholder |

Outdoor Park

Fa Fo irch un ild ta in

TH

EE

SPL

AN

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UP

20

DN

20

UP

20

DN

20

UP

20

Commercial Shops

DN

20

Market Place

St lda

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20

ac UP

20

h UP

20 DN

20

UP

20

DN

20

Art & Media Studio

Art & Civic Space

UP

20 DN

use

o keh Sto

D LV AB CK JA

DN

20

Pal

ais

20 UP

20

UP

The

atre

20 DN

20

Social Institute / Office

Lun

a Pa

rk

DN

20

UP

20

Affordable Housing

The program is placed based on the visibility and adjacency to the existing program , which art and commercial space will sit near to the prospect nodes within the site, while the office and housing will be at the corner of the site.

| MAJOR PROJECT | JIE SHUANG YEOH

Encounter In the Eye of the Beholder |

20 DN 20 UP UP

20 DN

20

The prospect space is a shared public space populated with landscape and sitting area. The access to the internal space will be entered from the tight space, which is also served as a common lobby for the interior.

| MAJOR PROJECT | JIE SHUANG YEOH

Encounter In the Eye of the Beholder |

PROSPECT SPACE OCCUPATION SPACE

PROSPECT SPACE OCCUPATION SPACE

THE ESPLANADE JACKA BLVD

The ground level is push one floor higher to meet the road level of the esplanade street The existing car park space is retained at the basement to conserve the existing function. Two contrasting formal language will be applied on the occupation space and prospect space where the prospect space is a angular composite facade while the occupation space will be the dull repetitive brick wall facade. In the middle of the prospect space, there will have an icon serve as a visual cue to direct the access toward the centre space. | MAJOR PROJECT | JIE SHUANG YEOH

Encounter In the Eye of the Beholder |

FORMAL PROPOSITION The project also looks at the vertical construct of the view, using 2D drawing and vertical grid, to manipulate the relationship between the pictorial frame, the scene setting, field of view, distance and prospect capacity. These findings were further unpack in the geometry studies, which suggests the spatial enclosure as a formal apparatus of image narration.

| MAJOR PROJECT | JIE SHUANG YEOH

Encounter In the Eye of the Beholder |

FRAME VP

VP

The Ideal City Fra Carnevale (1480) The Ideal City Fra Carnevale (1480)

VP

The Ideal City Fra Carnevale (1480)

The Ideal City Fra Carnevale (1480)

| MAJOR PROJECT | JIE SHUANG YEOH

Encounter In the Eye of the Beholder |

SCENE Narrative Space vs Inhabitant Space

VP

VP

VP

Delivery of the Keys Pietro Perugino (1481)

Delivery of the Keys Pietro Perugino (1481)

Delivery of the Keys Pietro Perugino (1481)

Delivery of the Keys Pietro Perugino (1481)

| MAJOR PROJECT | JIE SHUANG YEOH

Encounter In the Eye of the Beholder |

FIELD OF VIEW Viewing Angle vs Distance Full shot Deadpan

Panoramic Deadpan

9 - 16m

16-21m

21m and above

Vi su al

Fi e

ld

50°

Close-up Deadpan

Human Eye 30° Focus Vision

25mm

35mm

50mm

100mm

200mm

300mm

500mm

eld

Human Eye 60° Field of Vision

18mm

l Fi

16m

10mm

30°

ua Vis

12m

t of

3.6m

0°

i Lim

Human Eye 120° Peripheral Vision

Line of Sight

Optimum Eye Rotation

Li m

it

of

25°

70°

3.6m Soical Space

27.3m

6°)

m (4

18m

6°)

m (4

50m

1m x 1m Grid

Field of View in Deadpan

3.6m Soical Space

Rendered Space

Viewing Frame

Long Propsect (Inhabitant Space)

4 -16m

16 - 22m

22m and above

Propsect View in Different Field of View Position (Default Camera Angle 50mm)

600mm (04°)

500mm (05°)

400mm (06°)

300mm (08°)

200mm (12°)

100mm (18°)

65mm (25°)

55mm (28°)

50mm (30°)

45mm (34°)

35mm (46°)

25mm (60°)

22mm (75°)

18mm (84°)

14mm (94°)

10mm (110°)t

Fisheye (180°)

10mm

18mm

25mm

35mm

50mm

100mm

200mm

300mm

500mm

1m x 1m Grid Extreme Wide Angle

Wide Angle

Normal

Telephoto

Super Telephoto

3.6m Soical Space

Field of View (Camera Lens &Viewing Angle)

6°)

m (4

50m

1m x 1m Grid

Field of View in Perspective

| MAJOR PROJECT | JIE SHUANG YEOH

Propsect View in Different Field of View Position (Default Camera Angle 50mm)

Encounter In the Eye of the Beholder |

PROXIMITY PROSPECT CAPACITY VS PROXEMICS

fV isu a

lF

ie ld

50°

Human Eye 60° Field of Vision

Human Eye 30° Focus Vision 16m

Public Space

30° Propsect Angle Angle Propsect

70°

7.6m

27.3m

le ng 0°) A 1 ide 1 W mm (10

Soical Space

2 People 2 People

eld l Fi

12m

1 People 1 People

isua of V

3.6m

0°

it Lim

Human Eye 120° Peripheral Vision

Line of Sight

Optimum Eye Rotation

Li m

it o

25°

3.6m 3.6m

3.9m 3.9m

3.6m

1.2m Personal Space

3 - 43People - 4 People

0.45m Intimate Space

3.6m Soical Space

7 - 87People - 8 People

Fisheye (180°) Propsect Angle Angle Propsect

600mm (04°)

500mm (05°)

400mm (06°)

300mm (08°)

200mm (12°)

100mm (18°)

65mm (25°)

55mm (28°)

50mm (30°)

45mm (34°)

35mm (46°)

25mm (60°)

22mm (75°)

18mm (84°)

14mm (94°)

10mm (110°)t

Fisheye (180°)

Interpersonal Distance Proxemics, Edward T. Hall (1963)

4.1m 4.1m

1m x 1m Grid Extreme Wide Angle

Wide Angle

Normal

Telephoto

Interpersonal Distance in Social Group Interpersonal Distance in Social Group

4.4m 4.4m

Propsect Capacity Propsect Capacity

Super Telephoto

Field of View (Camera Lens &Viewing Angle)

| MAJOR PROJECT | JIE SHUANG YEOH

Encounter In the Eye of the Beholder |

GEOMETRY CONSTRUCT OF VIEW IN SPACE VP

VP

VP

VP

VP

VP

3-Points Propsect

Long & Short Propsect

Radius: Field of View

VP

Radial Prospect

Extended Field of View

DISTANCE

DISTANCE

VANISHING POINT, VP

HORIZON LINE

V

Wide Angle

Focal Point

TRANSVERSAL

Panorama Prospect

Plan San Carlo alle Quattro Fontane

GROUND LINE

Symmetrical Prospect

Moment of Prospect

POINT OF VIEW

ALBERTI’S LINEAR PERSPECTIVE (1435)

DISTANCE FROM OBJECT

DISTANCE FROM EYE VIEW

120° VP 1

60°

V

PICTURE PLANE

VP 2

VANISHING POINT = POINFT OF VIEW Section San Carlo alle Quattro Fontane

| MAJOR PROJECT | JIE SHUANG YEOH

Encounter In the Eye of the Beholder |

Spectacular

Banality

The formal language for prospect and occupation space will be sampling through the banal and spectacular objects in St Kilda. This is to create a familiar identity of a place that resonates with the outsider and the locals, to curate two different authentic images that connect with the tourisst the locals.

| MAJOR PROJECT | JIE SHUANG YEOH

Encounter In the Eye of the Beholder |

Spectacular

@VisitMelbourne Social Media

Public Social Media Posts #StKilda

For tourists, the sense of place is built from the spectacular objects founded on the media. The social media studies is to understand the constructed image of St Kilda being perceived by the public.

| MAJOR PROJECT | JIE SHUANG YEOH

Encounter In the Eye of the Beholder |

Banality

Gentrification

Overcrowded Beach & Covid-19

Immigration History

Boarding House (Gatwick Hotel), Drug, Violence, Crime

Homelessness & the Street

Whereas for the local, the sense of place found its meaning in the social construct and the images from newspapers are the ‘found’ objects of modern life. These images from the news shows the local events that are commonly known by the locals in St Kilda.

| MAJOR PROJECT | JIE SHUANG YEOH

Encounter In the Eye of the Beholder |

SPECTACULAR FORMAL TRANSLATION FOR PROPSECT SPACE

These spectacular objects are then manipulated in linear perspective to test out the geometry language in relation to visual impact. These angular forms with a directional quality in perspective will be used to carve out the prospect enclosure.

| MAJOR PROJECT | JIE SHUANG YEOH

Encounter In the Eye of the Beholder |

BANALITY FORMAL TRANSLATION FOR OCCUPATION SPACE

While, the functional aesthetic language sampled from these banal domestic objects will be tested in parallel projection, to accentuate the flatness and ordinariness lies within these industrial artefacts.

| MAJOR PROJECT | JIE SHUANG YEOH

Encounter In the Eye of the Beholder |

PHOTOGRAPHY COMPOSITION FORMAL COMPOSITION

Frame

Symmetry

Juxtaposition

Leading Element

Balance Elements

Colour

1 Pattern

Golden Ratio

2 Rule of Odd

Digonal Line

Leading Line

3 Simplicity

These two different languages will be composed using the photographic composition techniques as transitional techniques to allow both elements to co-exist. This is also to emphasis banality and spectacular are not dichotomy but rather depending on who is the viewer or how they view the objects.

| MAJOR PROJECT | JIE SHUANG YEOH

Encounter In the Eye of the Beholder |

PERSPECTIVES

| MAJOR PROJECT | JIE SHUANG YEOH

Encounter In the Eye of the Beholder |

Travelling to St Kilda Triangle by Tram, you will first arrive at this enormous gate with a distinctive sign of St Kilda triangle. Sampling from the iconic luna park, the familiar color and geometry language trigger a familiar sense of place to the outsider, as if this is the authentic St Kilda destination. The main entrance is populated with arch doors and windows in various size, to create a vibrant atmosphere welcoming the visitor. The front court is offset as a marketplace for the existing Esplanade market. And, The Large scale arch is slowly reduced in size diagonally to side, to slowly fade away its visual impact.

Polish Cake House

Jewish Restaurant

ard

o Bilb

Display Rack

Acland Street

Moving closer to the central court, you will need to pass through a ticket lobby of the art centre. The centre court is shielded behind the classical pediment to bring the attention to the sideway ticket lobby. The advertisement boards are nested behind the ticket booth, colonizing the angular wall, to reveal the commercial intention for welcoming the visitors..

Covid 19 Social Distancing Circle

Triangle Site Car Park St Kilda Beach

The inner court is surrounded with a colourful facade with the circular forms highlighting the entrance and the openings.

The sitting areas are overlaid with the Covid social distancing circle as a demarcation of the sitting zone, and to reveal the crowdedness that used to be in the beach. The skylight for the basement carpark is sit within the circular form to celebrate the existing utilitarian function of the site.

Palais Theatre

Luna Park

St Kilda Pier If you approach the site from the beach, you will first see a tall landmark that captures your attention. This is a sign that functions as a visual ambassador for a destination that is linked to specific values creating desires in a tourist’s mind.

The opening of the space is carved out with the silhouette of Palais theatre in a cascading order, gradually frame the centred landmark. The perimeter facade follows the horizontal language of the opening, but arranged in a flat and uninteresting order.

However, the juxtaposition of two contrast languages allow both aesthetic order coexist in harmony, with the one intended to be focus but the other not.

This is an open auditorium court surrounded by the art and media studio space. The facade facing the inner court is a small pop-up store for artists to showcase their artwork to the public.

A vertical strip of signboard of the studio is located at the entrance toward the tight space, which is the area where it is most likely to be seen by the public.

BOULEVARD

PIER

The third prospect space is a long strip of shop scascading down from the Esplanade road to St Kilda beach. The symmetrical line that framing towards the existing fountain formed a forced perspective that resulted in an illusion of longer prospect within the space. The arch shopfront is rotated in different directions to create a multiple focal point that increases the prospect capacity, and creates a unique focal point for each shopfront.

Hidden from the linear perspective, there is a small lane connected to the studio space. The change in levels allow a mezzanine floor access from the back door, to separate the public access The ground treatment with bluestone that is commonly used in the laneway gives a change in tone between the prospect and occupation space. In contrast, the facade of the occupation space has only the simple groove lines highlighting the structural elements such as floor, columns and window, as if the comfort of use is the main priority of the space.

MEMORY NEIGHBORHOOD

UTILITARIAN The entrance of the office space is hidden from the court space.

The facade is sampled from the domestic housing, with the repetitive window and railing that compressed in a flat view to accentuate the tightness in space. The space is to recall the sense of neighborhood that make the users feeling like home. Without too much color and ornamentation, the flat and monotone facade allows the users to find their quiet moments within the space.

To conclude, a place should be designed inclusively for everyone. A tourist place is not a place for tourist, and a local place shall not be only the local. This project aims to celebrate the co-existence of different groups by emphasising the shared space between the locals and tourists with the intention to propose the parallel expreience between spectacular and banality that lies within the outsider and insider.

| MAJOR PROJECT | JIE SHUANG YEOH

Encounter In the Eye of the Beholder |

THANK YOU