WHAT IS VANITY FAIR? “Vanity Fair is a cultural filter, sparking the global conversation about the people and ideas that matter most.�
AGENDA 1. The Magazine 2. Our History 3. Our People and Content 4. Our Audience 5. Promotions 6. Partnerships 7. Advertising Rates 8. How To Contact Us
OUR HISTORY We appeared in three incarnations in the 1800s 1. A short-lived, Manhattan-based humorous weekly, published from 1859 to 1863. 2. In the U.K., from 1868 to 1914, Vanity Fair was the title of a periodical that became known as the cream of the period’s “society magazines,” best remembered for its witty prose and its caricatures of men 3. In 1890, another American version began weekly publications as a theater magazine
HOW WE GOT HERE 1913: CondĂŠ Nast bought the rights to the name and introduced a new hybrid journal, Dress & Vanity Fair, which had a four-issue run. 1914: We revamped and Re-launched 1936: We suspended publication due to the Great Depression 1983: CondĂŠ Nast Publications resurrected us again, as a quirky cultural satire 1984: Tina Brown took over until 1992, and currently edited by Graydon Carter
OWNERSHIP Vanity Fair is owned and operated by Conde Nast Publications.
OUR LEADERSHIP Editor-in-Chief: Graydon Carter Mr. Carter has been named Advertising Age’s editor of the year.
He is the first editor ever to Adweek magazine’s editor of the year on two separate occasions.
OUR MAGAZINE “With a dedication to journalistic excellence, luminous photography and powerful storytelling, Vanity Fair is the first choice — often the only choice — for the world’s most influential and important audience.”
OUR FOCUS Our publication predominantly features elite popular culture, fashion, and current affairs
OUR RECENT CONTENT Recent editorial features include: • The life and death of David Carr, the famous journalist. • Cover stories of today’s rising stars such as Rosamund Pike • Tributes paid to past SNL stars on the show’s 40th Anniversary special
OUR AUDIENCE Average Age: 42.3 Median Income: $78,753 Gender Breakdown: M- 23% F- 77% Education: College- 75% Employment: Professional/Executive- 31%
Your Customers!!
STRONG CIRCULATION! Paid Subscriptions: 927,436 Single Copy: 310,170 Circulation: 1,193,267 Rate Base: 1,175,000 Total Audience: 6,644,000
WHAT DOES THIS MEAN?
8.1 Billion Press Impressions Generated in one year!
OUR EXISTING PROMOTIONS • Beginning in 2014, the Vanity Fair Social Club is a week long social suite for online influencers, taking place at the WeWork Hollywood workspace • Influencers are able to drop by and add input online of any events taking place pertaining to Oscars. • Oscar Screening Party the night of the show.
Vanity Fair Social Club:
OUR EXISTING PROMOTIONS Campaign Hollywood:
• Award Season is one of the hottest times in Hollywood, Vanity Fair hosts Campaign Hollywood, a series of VIP events the entire week of the Academy Awards • Only our Advertising Partners can promote their bands at these events.
SOME OF OUR PARTNERS YOUTUBE
ID CHANNEL
In July 2013, we launched the Vanity Fair Youtube Channel in accordance with our 100 year anniversary.
In 2013, Conde Nast Publications agreed on terms with cable Television channel Investigation Discovery launching a show called Vanity Fair Confidential
10 short films from wellknown producers and filmmakers were released on the channel to celebrate each decade of our history.
Each TV episode focused on a crime & mystery documentary based on events featured in Vanity Fair magazine
OUR RATES
CONTACT US! Riviera McCollum
Kortney Carr
rivieramccollum@gmail.co m
kacarr2@illinois.edu 217-851-1141
815-529-2830
 Jack Gavin
Ryan Hamrick hamrick.ryan2@gmail.com
jmgavin2@illinois.edu
847-345-7212
847-826-8045 Rob Kresnicka rjkresnick@gmail.com 224-456-4529