Purpose and scope This strategy has been developed based on desktop research and analysis of best practice models for event attraction, development and growth. Further consultation will be undertaken with event organisers, tourism operators, venue operators, sporting associations and clubs, community service organisations, and our regional tourism body, Destination Riverina Murray to finalise this strategy. The development of the Wagga Wagga City Council Event Strategy and Action Plan is also informed by Council’s vision for the city defined in the Community Strategic Plan and Operational Plan and Delivery Program. The purpose of this strategy and action plan is to: 1.
Build on what is unique about Wagga Wagga’s community through the events
2.
Co-ordinate an annual calendar of successful and innovative events across the city that align to strategic priorities
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3.
Identify Council’s role in events as: • Partner and facilitator • Sponsor • Creative producer • Promoter and supporter
4.
Identify economic opportunities that derive from events
5.
Build the capacity and support for quality event experiences in the city
EVENTS STRATEGY & ACTION PLAN 2020-24 | WAGGA WAGGA CITY COUNCIL
