Gap analysis During the development of the strategy gaps in the current operation of events within Council were identified:
Currently achieving • • • • • • •
Event organiser facilitation Event promotion Annual grants Curation and delivery of a suite of innovative council events Event risk management Post event evaluations Blanket DAs for key venues
Gaps identified • • • • • • • • • • •
Non sport event attraction and bid development funding and resourcing Event administration support Year-round balanced calendar of events – including national sporting events balanced with cultural/social Packaging events – accommodation, attractions/experiences Document review/updates to toolkits, planning guide Formalised mentoring/skills development of external event organisers Systems to support events across the organisation – from event applications and approvals through to Customer Relationship Management Event support capacity within Council – increasing event facilitation, bookings, event management support Event infrastructure - venues not designed with events in mind, ongoing consultation needed when upgrades occurring eg. 3 phase power, lighting, pathways, parking, waste Managing out of round funding requests Support for established/flagship events
Risk/impact • • • • •
22
Results in missed opportunities and lack of engagement with major events Current staff continue to be over committed resulting in WHS risk to the organization including fatigue management Potential for poor investment decisions as not well resourced, diminishing our reputation as a regional event destination Council seen as unsupportive of events in city as cannot adequately support them Potential regulatory failures due to inadequate processes/systems
EVENTS STRATEGY & ACTION PLAN 2020-24 | WAGGA WAGGA CITY COUNCIL
