SWOT analysis
Strengths • • • • • • • • • •
Largest inland city in NSW – accessible via air, rail and road Range and quality of event infrastructure available Hub for regional sporting events and activity Event clustering in Spring and Autumn – creates excitement and engagement Strong sense of community and appetite for varied events on each week Enviable regional lifestyle Council’s commitment to master planning infrastructure development The city is considered an affordable host option for state sports organisations Promotion through social media, Council websites and traditional media A growing portfolio of quality events
Weaknesses • • • • • • • • • • • • • • • •
20
Poor pre-booking culture by the public (last minute purchase of tickets) Low brand recognition of Wagga Wagga as a destination Community events dominate the calendar event mix Inadequate event staff resourcing within Council Limited collaboration in industry i.e. event organisers/tourism operators Perception of distance for event visitation No Council event attraction fund outside of sport Many events competing for limited funding with many ad hoc enquiries coming in from event organisers for last minute support Managing event environmental impact Public transport – to/from events Neighbourhood/village activation Co-ordination of Council bookings process Events sponsored through Council do not always recognise Council’s sponsorship to the same level as a commercial sponsor for the same value High costs of contracted traffic and waste management services Strong dependency on local government to fund and deliver events compared to other regional cities Weak major events portfolio
EVENTS STRATEGY & ACTION PLAN 2020-24 | WAGGA WAGGA CITY COUNCIL
