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How 1REport Empowers Agents for Success in the Digital Era By Caysey Welton
“W
e knew we were building something big, but we didn’t know how big,” says Allen Alishahi, referring to the past year of growth his company has seen. Last year, ShelterZoom—the four-yearold startup Alishahi co-founded after his 30-year career as a Staten Island, New York, broker—launched a digitally secure platform called DocuWalk. This full suite of tools gives agents a way to manage the real estate process all the way from the initial offer to the final signature. Building on the success of DocuWalk, ShelterZoom recently released a new app within the platform called 1REport that was formally unveiled at the REALTORS® Conference & Expo this past November. “We saw agents using DocuWalk once their clients had come onboard, but we knew they needed a way to get more leads and own the leads they had worked hard to earn,” says Alishahi. “The ‘handshake culture’ that is so fundamental to our business needed to transition to the digital world. With 1REport, I think we’ve
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found a way to make that happen.” The process begins with a QR code feature that lets agents claim this piece of digital “real estate” so that they own the leads that come through their portal. While most other QR providers collect and store the contact information of leads so they can later sell them to other agents, ShelterZoom’s QR
code will only send the information to the owner of the QR code. “We don’t store the information from incoming leads, so we couldn’t share them with anyone even if we suddenly decided we wanted to,” explains Chao Cheng-Shorland, cofounder of ShelterZoom. “Potential clients know right away that they are interacting with the right contact for the property. Agents can interact instantly with any lead that comes in, whether it’s a simple ‘hello’ or the beginning of a longer conversation.” Every QR code comes with a URL that directs people to the same 1REport so agents can share the link in an email, text message, Tweet, newsletter or other online communication when a QR code isn’t needed. Agents have the option of sharing the QR code publicly or privately, such as when they have high-profile clients who request their privacy be protected. Bigger Pipeline Through Targeted Marketing The QR code is just the beginning. Once a user scans the code, they are taken to a 1REport document— a digital home that provides agents
