tion-only mastermind events where elite real estate practitioners will come together and create solutions for their most significant challenges. Finally, each year, we host our annual CINC client summit, where over 600 CINC clients come together to share best practices. This year, we expect over 1,000 CINC clients to join us in Orlando. ers to address obstacles that arise in a shifting market, devising strategies and tactics for how our clients can contend with the obstacles they’re facing, whether they’re specific to a market or a global issue.
MP: Can you give us an example? DC: Sure. Consider the iBuyers movement. There was a fear factor surrounding iBuyers, so we worked with one of our coaching partners, Metrix Consulting, and developed a plan that we shared with all of our clients for how to connect and align with iBuyers. As a result, our clients were able to create new listing opportunities. This type of training and collaboration sets us apart. In this way, CINC goes beyond being a technology provider. CINC is constantly evaluating how we can close the gap and support our clients’ need for education and coaching so that they can contend with a rapidly changing landscape.
MP: How do you structure education and coaching for clients? DC: We have a training program called CINC University with locations in Atlanta and Phoenix. Training and events take place monthly. In 2019, CINC University also launched regional events called CINC 2U. Our training experts and coaching partners will be teaching practical application of the software, and then also hosting invita-
MP: That’s a big commitment to education... DC: That’s because we believe the problem isn’t the availability of technology; it’s the application of technology. Beyond providing the technology tools, the CINC community is committed to training and coaching our clients on the proven application that drives results.
MP: There are a lot of tech companies who have entered the lead generation and conversion space within real estate. What ultimately makes CINC different? DC: CINC provides best-in-class technology to elite agents and teams with a proven unique ability to generate leads on scale. We also stand out because of the training we provide on the application of our software, and our ability to close the gap where real estate professionals have deficiencies. When our team engages with clients, we’re looking for ways to help them succeed. Beyond technology, CINC aligns clients with a variety of opportunities, such as referral networks and investor resources...we help them connect the dots and create new sources of revenue. That’s the advantage of being part of FNF. FNF has reach and access that most of the competition doesn’t possess. Others may be able to provide technology, but our network is unmatched.
MP: What would your advice be to brokers and agents trying to make decisions about technology in an increasingly crowded tech space? DC: The real distinction is that when you align with CINC, you’re aligning with a partner that has sustainability and staying power through all the real estate cycles. Too often, franchises, brokers or agents make technology investments, and two years later, their tech partner has lost funding, or profit margins aren’t what they think they should be, and the solutions become obsolete. What we bring to bear, and why CINC chose to align with FNF, is sustainability in the marketplace. Our ability to help any one of the market segments to grow their business is far superior to the competition. As a partner, CINC is focused on helping clients grow their business and navigate a shifting market. CINC provides staying power, capital and resources to help clients grow their business in a variety of ways and to stay ahead of the curve technologically.
MP: Finally, David, what’s up next for CINC? DC: This year, CINC will continue to focus on improving our clients’ experience by continuing to invest in our clients’ training and our technology. In addition, we’re going to continue our expansion into the lender segment and real estate enterprise market. Both are real growth areas for us. We’re going to continue to invest in new lead and referral sources and potentially acquire to fill gaps and expand our efforts to help create marketplace revenue for our clients beyond the transaction. RE For more information, please visit www.cincpro.com. RISMedia’s REAL ESTATE March 2019 91