Kreasi Kentang Sebagai Bahan Pokok Puding serta Peluang Usaha SAMPOERNA ACADEMY BOGOR This article contain design cycle explanation, which are investigation, design, plan, create and evaluation.
ANDRIANI NASIR DWI PRIWANDANI NUNUR NURAENI PUTI HANDAYANI YUSUP RIDWANSAH
INVESTIGATION Client: needs kind of food which is health, delicious, creative and ecofriendly Unit question: will this product appropriate with the client demand? Time: 5 weeks Specification and limitation: fulfill 4P Marketing mix product price place promotion plastic can be used profitable Documented evidence: We start documented when we first start making decision about the product until we have finished making our product. In this case, the documented evidence form lots of photos and make notes on any additional changes. Besides that, we also made a diagram to show the results of the research.
Introduction Indonesia is a country with an area of 1,919,440 km2 and ranks as the 15th largest country in the world. Agricultural area in Indonesia around 13 million hectares, if divided by the number of food farmers as much as 30 million people, the average land per farmer was limited to 0.3 to 0.4 hectares. This makes Indonesia the country with the second largest vegetable producer in the world after Brazil. For Indonesia with a population of 255 587 718 inhabitants (according to the National Election Commission), food procurement is a very serious issue to be addressed. Food security (food security) is closely associated with economic stability, cost of production and national political and social stability. Food security is not just about the quantity of the concerning aspects of provision increased the amount of food that is always in line with population growth, and an increase in revenue, but the quality and diversity of food must also be met to anticipate changes in consumer preferences are increasingly concerned about lifestyle issues, health and fitness (Tambunan, 2003). Potato (Solanum tuberosum) is one of the important food commodities in the world. In Indonesia is consumed as a vegetable and potato lately has begun to be consumed as food in the form of a preferred alternative to french fries or potato chips as a snack. According to Edi Syafril et al (2003) potato is the most viable horticultural commodities for the development of agribusiness and agro-industry compared to other horticultural commodities. Potatoes are not too attractive because of its shape as well as with a bland taste, were rich in the antioxidant vitamin C needed by the human body. Not only in terms of health, potato can be used
as a basic material for the creation of one of them making pudding. In addition to the nutrients contained in the potatoes, make potato creations become more varied. Potatoes could be a promising new business opportunity. We will reveal more about the content contained in the potatoes, use potato as a staple pudding, and business opportunities with the main ingredient potato.
Area of Interaction This project relates to Human appetite because we will be designing and creating a product that meets by problem in society and also can be a great potential in economic. Human appetite is about a natural desire to satisfy a bodily need, especially for food. In this case, we give a big appoint to the teen who want to have a healthy diet food. Besides that, we also pay attention to all possible consumers to this product. In addition we create a product which is innovative, interesting, healthy and also profitable.
Client Interview or Questioner This question was given when we were testing our project. We used quantitative methods to collect data. In this study, the author used a technique questionnaire and interview. The list of question: How many score you prefer for our product? 1(less) 2(enough) 3(good) 4(very good) What do you think about the price given? Compatible or not? (Yes/no) If you think the price given is not compatible, how much you prefer for this product? Rp.________ Based on your opinion, what should be added or corrected from the product? Flavor Appearance Price Based on your opinion, what is/are strength(s) of our product? ______________________________________________ What makes you want to try this product? ____________________________________ Based on your opinion, do you think this product can be one of solution of government program (food diversification)? ______________________________________ Based on your opinion, do you think this is good product for business? ________________________________________
Result of Research Graphic of respondent assessment on the product:
No
Consumers assessment
Total
1
Less
5
2
Enough
15
3
Good
78
4
Very good
52
Graph of respondent assessment about the suitability of price
suitability of price 39% 61%
No
yes no
Respondent assesment
Total
1
Yes
92
2
No
58
Grafik respondent suggestion for product
Respondent sugesstion price 29%
flavour 23%
appearance 48%
No 1 2 3
Respondent suggestion flavor Appearance Price
Total 35 72 43
Graph of consumers opinion about the strength of the product
strength of product 60 40 20 0
innova tive strength of product 53
No 1 2 3 4 5
interes ting 27
Pendapat Responden Innovative interesting Health delicious etc
health 27
delicio us 30
etc 13
Jumlah 53 26 27 30 14
Summary of the research Based on the data of the research process, we can know the total assessment of each category which was researched. The product possible to enter the market, that was proven by the data received. The respondent of the research showed a good feedback. In marketing mix case, this product already compatible with the 4 main features in marketing mix which are product, price, place and promotion.
Brainstorming innovative
business opportunity
Profitable
healthy
delicious
Materials Pudding: 2 Packets of jelly 2 potatoes (175 g) 800 ml coconut milk 300 ml milk 220 grams sugar (who likes sweet, just added) 2 egg yolks, beaten off 1 tsp pandan paste (can be changed) 1/4 tsp salt
Roll cake: 3 eggs 3 spoon of sugar 3 spoon of wheat ½ spoon of tbn ½ spoon of vanili Condense milk Butter Strawberry jam
Process of making Roll cake
Combine eggs, sugar, tbn, vanilla in a bowl Stir the dough until the dough expandwith mixer Once the dough expand, add flour and milk. then stir again Put the mixture into a baking dish that has been buttered Bake the dough in the oven Spread with butter and roll.
Steam the potatoes until become soft then blend until smooth. Mix potatoes with egg yolk and milk. Stir well and set aside. Mix jelly, sugar, salt, coconut milk and pandan paste. Cook until bubbly. Then reduce heat. Take 2-3 tablespoons of jelly, put in the potato mixture and mix well. Then pour the mixture into the pan. Cook again, stirring constantly until boiling. Prepare a baking sheet that has been soaked in water. Pour the batter into the pan and allow to cooling.
Pudding
Combining Put the roll cake in the middle of mold then pour out the jelly to mold also. Wait until the jelly freeze.
Impact product Social- This product is food which contains substances that are very useful for the body. Potatoes as the basic ingredient contain a lot of nutrients that are needed by the body. The water content per 100 grams of potatoes is 82 grams, with a value of as much as 2 grams protein, 70 kcal calories, and carbohydrates 19 grams. In addition to the contents, the potato also contains other substances such as iron and riboflavin which are important for the body as well as the amount of vitamin C as an antioxidant free-radical scavenger to the body. This showed that the potato has potential and good prospects to support government programs, named food diversification in order to achieve sustainable food security. This meal will help societies especially for teenagers and children to have easy consumed vegetables. Moreover, potato pudding has the high nutrients as high as rice. So, society is not have to consume rice as a main meal but it can be for consume potato pudding with high carbohydrate. In addition, the use of potatoes can also aim to optimize resource potatoes in Indonesia. Economic- Indonesia is a country with the second highest level of biodiversity in the world after Brazil. This fact shows the high diversity of natural resources owned by Indonesia and this based on Nagoya Protocol statement, the potential of natural resources will be the foundation of sustainable economic development (green economy). More specifically, Indonesia is the largest potato producer in Southeast Asia. Potato (Selenium tuber sum L) is one kind of the important vegetables in Indonesia. Potato production has grown rapidly over the past decade. Besides that, according to research, the availability of natural resources and the level of a country's economy have been linked; in which natural resources would theoretically support the rapid economic growth. Environment – The packaging of our products is give the bad impact which is increase the pollution by adding the amount of plastics that cannot be recycle.
Design Brief We will design and create a product relating to human appetite. This product will be made during the time of student project dateline. The product will be made base on the five steps of the design cycle, which are investigation, design, plan, create and evaluation. The investigation stage requires a description of the problem as well as an explanation on why the problem is important. After that we have design process. In this stage, we should include a variety of designs that may wish to use. Plan, the requirements of the plan stage could include the creation of a time line. Then, we create the product and for the last, we make an evaluation. Investigation, design, plan will be done before start making the product because these steps include all the essential information about the product. The create process will be done during the school exhibition.
DESIGN Design 1 practice neat health no preservative o not too attractive o lack of variation o plastic is used
Design 2 more attractive more variation of favors and colors practice health o plastic is used o more cost
Design 3 practice attractive colorful trend no preservative o plastic is used o more cost
Design evaluating Specification Materials Tools Cost Flavor Color Packaging Price Profitable
Design 1 3 2 1 2 1 2 2 3
Design 2 3 2 3 2 2 2 2 2
Design 3 3 2 2 3 3 3 3 3
Summary This product is generally targeting for all people, but is devoted to the youth/teenager or age of the student. So, it takes an attractive design product which is can attract young people to try this product. Design 1, has not met the character because although packaged in a neat condition, practical or not use preservatives, but the color and still look less attractive. Design 2, more varied by a combination of several colors derived from natural vegetable fiber, packaged in an orderly in a plastic cup. However the color obtained less attractive and need more high cost because the use of natural dyes. Design 3, more adapted to current culinary trends- rainbow cake. The use of color is very attractive and blends of flavors that can create an impression of balance in the diet. Blending two meals in one package is a very good idea. The increase in costs can also be covered by the benefits that may be obtained.
Evaluating gains Specification Materials Tools
Design 3 3 2
Cost
2
Flavor
3
Color
3
Packaging
3
Price
3
Profitable
3
comments All materials needed are provided in market. Not every tools we need is provided, need some works to get it. Cost as a capital we get from each member. Need more cost to produce this product. Used pandan and strawberry extract to balancing the natural flavor from potato. Used food coloring (green, red and yellow) which is adapted the trend rainbow cake. Used plastic packaging to make easier the consumers to see how the product looks like. Besides that, used of plastic packaging no need high cost. Determination price based on production cost oriented. Take a look at culinary market which increasingly open, enable for this product produce profit .
Development and final design We realize to make a good quality product, it should be used a good materials to make it. In order to get good image product, we choose the good material. For the first design, we used plastic cup as packaging, but it needs high cost and the appearance of product cannot be seen fully. So, we decided to use another way to packing product. Then, we used small plastic bag as new packaging. It is more simple and low cost. Besides that, the consumers can see the product directly. In addition, we add label of our logo, it is include name of product, tagline, name and address of firm, ingredients of product, and expired date. For the product flavor we used pandan and strawberry extracts to balancing the flavor of potato. For the last we used the combination colors of red, yellow and green which is adapt from rainbow cake which expected to be an interesting product.
PLAN This is the step for making roll cake:
1. Combine eggs, sugar, tbm, vanilla in a bowl.
2. Stir the dough until the dough expand with mixer. 3. Once the dough expands, add flour and milk. Then stir again
6. Spread with butter and roll.
5. Bake the dough in the oven.
4. Put the mixture into a baking dish that has been buttered.
This is the step for making pudding:
1. Steam the potatoes until soft.
2. Blander the potato.
3. Mixture the potato with milk and yolk.
6. Put the dough in the brass, and wait until the dough cold. 5. cooked the dough with a little fire until frothy, but keep stir it.
4. Mixer jelly, sugar, coconut milk, and pandan.
Combining process:
Put the roll cake in the middle of mold then pour out the jelly to mold also. Wait until the jelly freeze.
Tolls Stove
To cooked the food. It cooks food by gas or electrics and can meet a wide range of temperatures./the stove also has hobs which allows us to rest pots and pan on it.
Pot
Used to steam the materials. Especially potato.
Spoon
Used to mix the dough, help for mixer
Brass
To bake the cake.
Knife
To cut the ingredients such as, potatoes.
Bowl
To put the dough before cooked.
Mixer
For mix all of the ingredients of pudding and cake.
Stop watch
Used for account the time of Cooke
Plastic bag
Used for cover the cake and pudding
Ribbon
Used for binding the plastic bag
Gas
Used for the energy of stove
Paper
Used for the cover the cake and pudding
Brush
Used for give the butter to the cake
Label
Used for give the label in the cover
Spoon and fork
Used for eat the cake and pudding
Evaluation of the plan
Is your plan SMART? Our plan is SMART (specific, measurable, achievable, realistic, fits the time frame). We have specific time to do our project which is 5 weeks. Our project also measurable. For example every time we made the dough we need to measure how much the materials used. The achievable for our project is we can make the product. Our project is realistic because we can make the product easily and create the job vacancy. Time frame we make the schedule to make the product, that to manage our work.
Does the plan seem to be logical steps? This plan is logic because if the plan doesn’t logic so we can’t to make the product. We already made the step to create the product. We focused and followed the step structurally. The result, we can created the product successfully.
Modification to the design We have been make 3 different design in order to create the best one. We want to create an interesting product so that’s why we have to create many variations on product. The modification include: modification in flavor and appearance/packaging. Concluding the evaluation of my step by step plan The step by step is very clear because we already explain every single of the step.
CREAT Evidence 1 We started by gathered and brainstormed to get the fix plan that will we used to our student project. We found many ideas as the candidate of our student project. By looked to the weakness and the worthness of each idea, finally we decided to make a fried ice cream which used vegetables as the main material. In the next gathering, we thought that the equipment needed is very hard to find, because of our we are living in the boarding school which cannot provide those equipments needed. So, we make changes in our student project. We changed the plan become making a pudding, but vegetable (potatoes) still become the main material. Evidence 2 Firstly, we made pudding with the potatoes as the main materials and pandan as the flavor. For the color, we used pandan extract. About the packaging, we use plastic cup. Although the packaging already look good, but the appearance of the product itself was not too attractive caused by the color used. Evidence 3 We made new design for our product. We put rainbow concept on it. Why should rainbow? We thought that many teenagers like rainbow colours and rainbow is very famous nowadays. First time, we just put two colours on the pudding itself (pink and green). In the second time, we added cookies on the bootom of the cup of pudding. Yes, we use plastic cup for our pudding. The appearance of the product looked more attractive then we sold them in an even, open house Sampoerna Academy Bogor and the respon from the consumer was good. They like the taste of the pudding. Evidence 4 We was thinking that the design is not perfect yet. Then, we gathered back to think about the new design. As a result, we added a rainbow roll cake on the pudding. So, we can ate two things (roll cake and potatoes pudding) in one time. We made an observation by sold them in STIE Kesatuan Bogor and like the first observation, the buyers loved the taste of the pudding. Beside that, we change the packaging. We put the pudding on the papper plate which covered by plastic.
Evidence 5 We finished making the product in this week. We faced some problems when we looking for the ingredients for our product. We know that if we want to make a high quality of product, we have to use good material as well. In this case, we found some problems when we choose the potatoes which have good quality. Besides that, we also found difficulties to get permission to leave the school for buying the materials. Because our product is including in one kind of the food which is made by creamy consistency, it is possible that our product will be spoiled quickly. To solve this problem, we have to make the product in early morning. Surely, it might be another problem for us.
EVALUATION Evaluating My Performance at Each Stage of the Design Cycle Investigation – The goal of this project was to make a healthy meal with innovation and creativity as our priority. Investigation is the first stage by investigate and observe what society need. The first idea that we want to make is ice cream but by fried process. After one week our ideas should changing by the rational one. We cannot make an ice cream because we have problems like lack of equipment’s. Making an ice creams need some moneys and develop to sold it. Actually, our basic idea I think is excellent where we mix within ice creams with vegetables. We do this because we think that the problems right now is society especially a teenagers did not really like vegetables. So that way we have an idea like that. The second idea is making a pudding by potato. As we know that potato has a high rate of carbohydrates and seems with rice. So, when we consume potato it means that we consume rice as our main meal. To support our ideas we try to interviews with some of students in our school. The result is they agree and they think that our ideas are excellent. So, basically everything that we need to have in mind before thinking about the design and how to make it is the idea of the product first. We have some obstacles when we build the ideas such as some of us did not really agree with the ideas. After investigate the strange and the weaknesses finally we agree with the ideas making pudding by potato. Design – The design that we make is based on the investigation that already held before make a design. The first design of product that we make is into one color (green). After we sold out the respondent give suggestion to make it interesting. So, we add the color become three colors there are green, red, and brown (biscuit) in one product. The result after testing is still good yet. The combination between those colors is not match and there is one color in the top that too much composition. The third design is make it become like rainbow and the result was great. The combination and the composition is enough and interesting. Plan – In the plan section, we planned our time to making the pudding and testing also the materials that we use. The first plan we try to make a pudding and we do tester to some students and society around Kinasih. The second plan is when our school has an event name Open House and in there we sold some puddings. The third plan was held when some of us use pudding as their business marketing. In that event we published our new design and we make become like a cake. Price- The first price based on the expense for making a pudding. Some of respondent did not really agree even they told that is too high and is not match with the quality of product. We learn by the Business Study that decreasing price after the first selling is not good for running the business. So, the good choice is we improve the quality of the product by putting the taste as our priority. The result is we can sell the product in high amount of productions.
Quality- The first quality of product is still bad. The taste of first product is the potato still felt. The respondents that don’t like potato give negative respond because potato’s taste still felt. Also the texture of the first product is coarse and too much eggs. The second product is the taste is sweeter than the first product. We too much give the sugar to the dough. The third quality of product is better that product before. The taste is appropriate, the texture already soft, not putrid taste, etc. Packaging- The first and the second packaging our product is not interesting the consumer. We just make packaging with small and transparent glass with transparent lid. We discuss again to change the packaging. And then, the third product, we give the packaging like parcel and the pudding put to the small carton.
Testing Title Materials
Purpose
Target segmentation
Testing Result To test that our materials to make a pudding is appropriate and the taste is so delicious. We looking for the right composition that we need when we make a new one. Whether is too bitter or too sweet. We will do the investigation and observation about the healthy meal that can change rice as a main food in society. Other purpose is to help society especially for teenagers and children who did not really like vegetables. We have segmentation as our purpose by made a potato pudding. The first target is for teenagers as the high rate of society that did not really like vegetables. The second is children and the third is society.
Why? We use potato as a main meal to make a pudding with healthy and high carbohydrate. The composition between potato, eggs, and others materials is good.
Societies already realize that is not only rice that can become main food which has high carbohydrate but potato as vegetables has the same rate of carbohydrate with rice.
The taste of potato pudding is sweet and fresh, so most of teenagers are like to eat potato pudding. Moreover the packaging also success to attracting teenagers to consume potato pudding.
Time
We will make an agendas for manage our time.
Price
We consider the price that we set up is based with the expense of making potato pudding and the profit for making more potato pudding. We use potato as our main food.
Healthy
We success follow the agendas that we made for testing and interviews with some students around Kinasih Resort. Setting up the price is important especially when do the tester. Because it will impact the price after do tester. The consideration for setting the price is the expense and the healthy product as our priority. We have a data about the nutrients inside the potato. We compare with the nutrients of rice and the result is seems. The paradigm right now should be changes that rice is not one of main meal.
Successful Points We think the most successful part of make this product is the create section because we managed to finish the product by the deadline and our spirit to change and trying to make the better product than before.
Least Successful Points The least successful part for make this product is the design, the taste, and the packaging. We have three design of product. We still cannot make good design in the first and second of product. The taste our product is still lost that product that already running. And then, the packaging of our product still lost also with another product that same product because we lack of equipment and money to buy and created better packaging than now.
Problems We less money to support make our product. The equipment is not requiring enough. The place for make the product is still limited. Because lack of equipment, we need long time to make the product. And then, not enough of money makes the lack of material to make our product, so it makes time consuming.
Modifications/Improvements o When make the pudding, making sure the ingredient of pudding is appropriate, to get good taste and the texture is soft.
o We make the color of product that interesting the consumer. Make new innovation with the appearance of color. o We make new innovation about the packaging that interesting the consumer o Do the market research to know the demand of the consumer, to know the best packaging, to check the taste is making positive corresponding or not.
Consumer Feedback There are the consumer feedback when we doing market research. The consumer gives positive and negative respond to our product. The positive respond is however the texture of potato in pudding still felt, the taste of potato already decrease the taste and the all first product was selling. The negative respond are the first taste, packaging, and quality of product was appropriate. The Impact on the Society and the Environment Social – This product is food which contains substances that are very useful for the body. Potatoes as the basic ingredient contain a lot of nutrients that are needed by the body. The water content per 100 grams of potatoes is 82 grams, with a value of as much as 2 grams protein, 70 kcal calories, and carbohydrates 19 grams. In addition to the contents, the potato also contains other substances such as iron and riboflavin which are important for the body as well as the amount of vitamin C as an antioxidant free-radical scavenger to the body. This showed that the potato has potential and good prospects to support government programs, named food diversification in order to achieve sustainable food security. This meal will help societies especially for teenagers and children to have easy consumed vegetables. Moreover, potato pudding has the high nutrients as high as rice. So, society is not have to consume rice as a main meal but it can be for consume potato pudding with high carbohydrate. In addition, the use of potatoes can also aim to optimize resource potatoes in Indonesia. Economic- Indonesia is a country with the second highest level of biodiversity in the world after Brazil. This fact shows the high diversity of natural resources owned by Indonesia and this based on Nagoya Protocol statement, the potential of natural resources will be the foundation of sustainable economic development (green economy). More specifically, Indonesia is the largest potato producer in Southeast Asia. Potato (Selenium tuber sum L) is one kind of the important vegetables in Indonesia. Potato production has grown rapidly over the past decade. Besides that, according to research, the availability of natural resources and the level of a country's economy have been linked; in which natural resources would theoretically support the rapid economic growth. Environment – The packaging of our products is give the bad impact which is increase the pollution by adding the amount of plastics that cannot be recycle.