A Season of Big Moves and Bold Milestones for Bear & Moo, NZ

From living room beginnings to a bustling new warehouse and soonto-open retail store, Frankton’s own Bear & Moo is stepping into a transformative season.

Known for its sustainable parenting products and punchy prints, the beloved brand is celebrating a trifecta of achievements: a new winter range, a fresh warehouse space, and its very first store, opening in Hamilton this June!

Frankton-born and family-loved, Bear & Moo is stepping into its biggest chapter yet. The parenting brand, known for practical, sustainable products and punchy prints, is celebrating a trifecta of milestones — a brand-new winter range, a larger warehouse, and its first-ever retail store, opening in Hamilton this June 2025!

Set to welcome customers at 1 Glennis Place, Frankton, on June 25, the store marks a significant moment for founder Hannah Porter and her closeknit team. What began seven years ago in Porter’s living room as a mission to make cloth nappies more accessible and affordable for Kiwi families has now grown into a thriving business with over 44,000 customers, a $3.2 million annual turnover, and a loyal social media following.

“We’ve had so many people turn up to our warehouse over the years thinking it was a store,” says Porter. “It’s something customers have wanted for a long time, and this year felt like the right moment. The new space still feels like ‘us’ — it’s just down the road from where we started and means people can now touch, feel, and try products before buying.”

The new retail location will stock Bear & Moo’s full range, including its signature reusable cloth nappies, a core product that continues to gain popularity as families look for costeffective, eco-conscious options.

With the rising cost of living, many parents are revisiting reusable solutions, and Bear & Moo’s cloth nappies provide significant savings over time without sacrificing style or ease of use.

This month also saw the launch of Bear & Moo’s bright and bold May 2025 winter collection, which showcases the brand’s flair for combining function with fun. “We always stick with the prints that families love,” Porter says.

“Our ginghams are classics, our farm prints are always a hit, and this time we’ve added some vibrant options for older kids, plus the super cute ‘Love Bugs’ in on-trend pink and red.”

Prints like Stop for Construction, Barnyard, Busy Bees, and Too Cool are already proving popular, and this drop marks the first time Bear & Moo has released its bestselling Day Bags in every print, a move prompted by customer demand. “We just can’t keep Day Bags in stock,” laughs Porter.

“Parents are using them for daycare, outings, and nappy changes; they’re so versatile, and now everyone can get their favourite print.”

Also proving popular are the brand’s Sleeved Bibs and Messy Mats, ideal for babies starting solids and messy play activities like water play, painting, or playdough. “These are the kinds of products that make daily parenting that little bit easier,” says Porter.

“And when they come in prints that make kids smile, it’s a win-win.”

The winter range launch follows Bear & Moo’s move into a larger warehouse, still based in Frankton. “It’s been a big few months,” Porter reflects. “We’ve expanded our team and moved into our new premises, and now we’re preparing to welcome people into the store. It’s not just about sales - it’s about connection.”

From a mum with a vision to a thriving local business, Bear & Moo is showing what’s possible with community, creativity, and a whole lot of heart!

Visit the store from 25 June 2025 at 1 Glennis Place, Frankton, or shop the full range online anytime at, www.bearandmoo.co.nz.

@bearandmoonz www.bearandmoo.co.nz

More from Bear & Moo: Edition 7, Page 14.