DANA LIRA SVP, BUSINESS & LEGAL AFFAIRS
TOPICS COVERED: WARNER BROS. HOME VIDEO
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As Senior Vice President of Business and Legal Affairs for Warner Bros.’ Home Entertainment department, Lira manages legal clearances for all enhanced content and virtual reality experiences created by the home entertainment division, along with legal review of the marketing and promotion of the studio’s movies, TV shows and video games in physical and digital formats on a worldwide basis. She also handles all legal matters for the studio’s Australia and New Zealand home entertainment divisions. Lira also leads the Distribution, Direct-to-consumer, Games, and Emerging Markets for the Corporate Visual Development and Home Entertainment department.
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Business & Legal Affairs at Warner Bros Day-to-Day of an Entertainment Attorney Leading VR at Warner Bros
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E M ILY F R IT Z .M E /T H E S IS
The Streaming War Working on the Wizarding World™ Brand Getting Comfortable With Risk Legal’s Role In Global Campaigns Evolution of Home Entertainment
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