06
PRIMARY RESEARCH
EXPERIMENTS
We used the data of how much our potential customers spend on snacks from interviews and surveys to determine how much they would be willing to pay for our product. However, this alone was not enough since there are other factors like shipping and handling that could affect the total subscription cost. Therefore, we conducted an experiment with two giveaways one for a full snack box and other for free delivery on snacks for a month. We also used Facebook Ads directed towards college students to see which gets the most leads.