DESIGNYMICS
DESIGNYMICS
ROUND 1 PACKAGE DESIGN
VESSEL / NEST / BENETTON / MONTBLANC / MADHAVA
WHAT IS YOUR INSPIRATIONS?
ROUND 2 EDITORIAL
THE FORMATION OF ANT COLONIES / HONEYCOMB ARCHITECTURE / TWENTY-SIX TWENTY
HOW DO YOU PURSUE DOUBLE CAREER?
ROUND 3 POSTER
HONEYCOMB ARCHITECTURE / VOTE 2008 / GREEN INVESTMENT
WHAT IS YOUR WORK ETHICS?
ROUND 4 WEB
KATANA / LEVEL UP
WHAT IS YOUR OBJECTIVE?
ROUND 5 IDENTITY
TWENTY-SIX TWENTY / LOCKHEED MARTIN / THE PACWEST / BASE / NEST
ARE YOU READY TO WORK?
ROUND 1 PACKAGE DESIGN
VESSEL / NEST / BENETTON / MONTBLANC / MADHAVA
WHAT IS YOUR INSPIRATIONS?
ATTRACTIVE VISUAL ELEMENTS & ADRENALIN FROM BOXING
DESIGNYMICS R O U N D 1 / W H AT I S Y O U R I N S P I R AT I O N S ? PA C K A G E D E S I G N / V E S S E L
PA G E 0 7
VESSEL LINIE AQUAVIT
Aquavit is Scandinavian’s traditional drink, and they drink this liquor together when there is an event to celebrate. Design elements are from Scandinavian’s color scheme and to reflect their love for sailing, I used visual elements of navigation. The original drink is aquavit, but the ‘Vessel’ is a lemon flavor cocktail to give a modern twist.
DESIGNYMICS R O U N D 1 / W H AT I S Y O U R I N S P I R AT I O N S ? PA C K A G E D E S I G N / V E S S E L
PA G E 0 9
DESIGNYMICS R O U N D 1 / W H AT I S Y O U R I N S P I R AT I O N S ? PA C K A G E D E S I G N / V E S S E L
PA G E 11
DESIGNYMICS R O U N D 1 / W H AT I S Y O U R I N S P I R AT I O N S ? PA C K A G E D E S I G N / S E A L
NEST
HOME SUPPLIES The NEST is a packaging line of basic supplies for the college-level audience. Since product range varies from candle to shoe rack, minimal design is applied and achieved through stripes and toned downed colors.
PA G E 1 3
DESIGNYMICS R O U N D 1 / W H AT I S Y O U R I N S P I R AT I O N S ? PA C K A G E D E S I G N / S E A R S
PA G E 15
DESIGNYMICS R O U N D 1 / W H AT I S Y O U R I N S P I R AT I O N S ? PA C K A G E D E S I G N / S E A R S
PA G E 1 7
DESIGNYMICS R O U N D 1 / W H AT I S Y O U R I N S P I R AT I O N S ? PA C K A G E D E S I G N / S E A R S
PA G E 19
DESIGNYMICS R O U N D 1 / W H AT I S Y O U R I N S P I R AT I O N S ? PA C K A G E D E S I G N / B E N E T T O N
PA G E 2 1
BENETTON WILD EXPRESSION
The brand image of Benetton is all about freedom of expression and equality. Wild Expression paint line uses different animal patterns and colors that are irrelevant. To emphasize equality, the original colors of animals are ignored. Vivid colors are used since Benetton is known for using various range of colors.
DESIGNYMICS R O U N D 1 / W H AT I S Y O U R I N S P I R AT I O N S ? PA C K A G E D E S I G N / B E N E T T O N
PA G E 2 3
DESIGNYMICS R O U N D 1 / W H AT I S Y O U R I N S P I R AT I O N S ? PA C K A G E D E S I G N / B E N E T T O N
PA G E 2 5
DESIGNYMICS R O U N D 1 / W H AT I S Y O U R I N S P I R AT I O N S ? PA C K A G E D E S I G N / M O N T B L A N C
MONTBLANC MEN’S COSMETIC
These products are targeted towards high-class business men age ranging from 30’s to 50’s. Brand image of Montblanc is “luxury.” To push their brand image I changed the material of packaging, which is sheepskin. Angular white lines, which symbolize the mountain are used to differentiate the product lines.
PA G E 2 7
DESIGNYMICS R O U N D 1 / W H AT I S Y O U R I N S P I R AT I O N S ? PA C K A G E D E S I G N / M O N T B L A N C
PA G E 2 9
DESIGNYMICS R O U N D 1 / W H AT I S Y O U R I N S P I R AT I O N S ? PA C K A G E D E S I G N / M O N T B L A N C
PA G E 3 1
DESIGNYMICS R O U N D 1 / W H AT I S Y O U R I N S P I R AT I O N S ? PA C K A G E D E S I G N / M O N T B L A N C
PA G E 3 3
DESIGNYMICS R O U N D 1 / W H AT I S Y O U R I N S P I R AT I O N S ? PA C K A G E D E S I G N / M A D H AVA
PA G E 3 5
MADHAVA HONEY
Madhava Honey has long history of producing fine quality honey since 1973. Its heritage and organic quality are expressed through hand drawings of flavor, matte labels and wrapping paper. However, by using vivid color thread and sophisticated typography it contains modern twist.
DESIGNYMICS R O U N D 1 / W H AT I S Y O U R I N S P I R AT I O N S ? PA C K A G E D E S I G N / M A D H AVA
PA G E 3 7
DESIGNYMICS R O U N D 1 / W H AT I S Y O U R I N S P I R AT I O N S ? PA C K A G E D E S I G N / M A D H AVA
PA G E 3 9
ROUND 2 EDITORIAL
THE FORMATION OF ANT COLONIES / HONEYCOMB ARCHITECTURE / TWENTY-SIX TWENTY
HOW DO YOU PURSUE DOUBLE CAREER?
WITH PASSION I DON’T SEE ANY LIMITS
DESIGNYMICS ROUND 2 / HOW DO YOU PURSUE DOUBLE CAREER? E D I T O R I A L / T H E F O R M AT I O N O F A N T C O L ON I E S
PA G E 4 3
6
9
THE FORMATION OF ANT COLONIES AN IN-DEPTH EXPLANATION
The objective for this project was to create a book, which is scientifically educational. The book is about the formation of ant colonies based on extensive research. Movements of ants and the formation of their colonies are used as secondary graphics. Charts and graphs were interpreted visually to make it less formal for the readers.
DESIGNYMICS ROUND 2 / HOW DO YOU PURSUE DOUBLE CAREER? E D I T O R I A L / T H E F O R M AT I O N O F A N T C O L ON I E S
PA G E 4 5
DESIGNYMICS ROUND 2 / HOW DO YOU PURSUE DOUBLE CAREER? E D I T O R I A L / T H E F O R M AT I O N O F A N T C O L ON I E S
PA G E 4 7
DESIGNYMICS ROUND 2 / HOW DO YOU PURSUE DOUBLE CAREER? E D I T O R I A L / T H E F O R M AT I O N O F A N T C O L ON I E S
PA G E 4 9
DESIGNYMICS ROUND 2 / HOW DO YOU PURSUE DOUBLE CAREER? E D I T O R I A L / T H E F O R M AT I O N O F A N T C O L ON I E S
PA G E 5 1
DESIGNYMICS ROUND 2 / HOW DO YOU PURSUE DOUBLE CAREER? E D I T O R I A L / T H E F O R M AT I O N O F A N T C O L ON I E S
PA G E 5 3
DESIGNYMICS ROUND 2 / HOW DO YOU PURSUE DOUBLE CAREER? EDITORIAL / HONE YCOMB ARCHITECTURE
6
7
HONEYCOMB ARCHITECTURE CONSTRUCTION PAPER
Honeycomb Architecture booklet is designed to promote ‘construction’ paper from French Paper Company. By using multiple images related to honeycomb structure, the booklet explains how decent the paper is. A hexagon grid is applied through out the booklet and dynamic yellow triangles are used to complement the images.
PA G E 5 5
DESIGNYMICS ROUND 2 / HOW DO YOU PURSUE DOUBLE CAREER? EDITORIAL / HONE YCOMB ARCHITECTURE
PA G E 5 7
DESIGNYMICS ROUND 2 / HOW DO YOU PURSUE DOUBLE CAREER? EDITORIAL / HONE YCOMB ARCHITECTURE
PA G E 5 9
DESIGNYMICS ROUND 2 / HOW DO YOU PURSUE DOUBLE CAREER? EDITORIAL / HONE YCOMB ARCHITECTURE
PA G E 6 1
DESIGNYMICS ROUND 2 / HOW DO YOU PURSUE DOUBLE CAREER? EDITORIAL / HONE YCOMB ARCHITECTURE
PA G E 6 3
DESIGNYMICS ROUND 2 / HOW DO YOU PURSUE DOUBLE CAREER? EDITORIAL / HONE YCOMB ARCHITECTURE
PA G E 6 5
DESIGNYMICS ROUND 2 / HOW DO YOU PURSUE DOUBLE CAREER? E D I T O R I A L / T W E N T Y- S I X T W E N T Y
PA G E 6 7
8
9
TWENTY-SIX TWENTY ATHLETIC GOODS
Twenty-Six Twenty is a athletic goods company mainly focused on shoe wear. Concept of the brand name comes from the anatomy of the foot. Human’s foot is made of twenty-six bones and twenty muscles. Scientific brand identity is achieved through analytical aspect of the brand name.
DESIGNYMICS ROUND 2 / HOW DO YOU PURSUE DOUBLE CAREER? E D I T O R I A L / T W E N T Y- S I X T W E N T Y
PA G E 6 9
DESIGNYMICS ROUND 2 / HOW DO YOU PURSUE DOUBLE CAREER? E D I T O R I A L / T W E N T Y- S I X T W E N T Y
PA G E 7 1
DESIGNYMICS ROUND 2 / HOW DO YOU PURSUE DOUBLE CAREER? E D I T O R I A L / T W E N T Y- S I X T W E N T Y
PA G E 7 3
ROUND 3 POSTER
HONEYCOMB ARCHITECTURE / VOTE 2008 / GREEN INVEST
WHAT IS YOUR WORK ETHICS?
HARD WORK & DEDICATION
DESIGNYMICS R O U N D 3 / W H AT I S Y O U R W O R K E T H I C S ? POSTER / HONE YCOMB ARCHITECTURE
24
15
HONEYCOMB ARCHITECTURE CONSTRUCTION PAPER
Honeycomb Architecture poster is designed to promote ‘construction’ paper from French Paper Company. A hexagon grid is applied through out the booklet and dynamic yellow triangles are used to complement the images.
PA G E 7 7
DESIGNYMICS R O U N D 3 / W H AT I S Y O U R W O R K E T H I C S ? POSTER / HONE YCOMB ARCHITECTURE
PA G E 7 9
DESIGNYMICS R O U N D 3 / W H AT I S Y O U R W O R K E T H I C S ? POSTER / VOTE 2008
PA G E 81
28
44
VOTE 2008
PROMOTIONAL POSTER The poster is a promotional piece for 2008 Presidential Election for the Democratic Party. One of Obama’s presidential election pledges was reviving the automobile industry. The image of car engine is used to symbolize Obama’s initiative and drive. The stripes from the American flag is incorprated to the engine.
DESIGNYMICS R O U N D 3 / W H AT I S Y O U R W O R K E T H I C S ? POSTER / VOTE 2008
PA G E 8 3
DESIGNYMICS R O U N D 3 / W H AT I S Y O U R W O R K E T H I C S ? POSTER / GREEN INVESTMENT
PA G E 8 5
23
31
GREEN INVESTMENT GREEN FINANCIAL
Green Investment is a public campaign to motivate people to invest in environmental-friendly businesses. The poster shows how any development should be built upon the mindset that doesn’t harm nature. By using graphs and data inside the poster, it shows how green investment can also be profitable.
DESIGNYMICS R O U N D 3 / W H AT I S Y O U R W O R K E T H I C S ? POSTER / GREEN INVESTMENT
PA G E 8 7
DESIGNYMICS R O U N D 3 / W H AT I S Y O U R W O R K E T H I C S ? P O S T E R / P L AY J A C K S
10
13
PLAY JACKS
UNDER VARIOUS CIRCUMSTANCES This is an info-graphic poster to show the results of playing Jacks with a twist. The alternation is playing jack under various circumstances such as, playing under different light sources and playing on different surfaces. The results are shown through multiple circles with color variations.
PA G E 8 9
DESIGNYMICS R O U N D 3 / W H AT I S Y O U R W O R K E T H I C S ? P O S T E R / P L AY J A C K S
PA G E 91
ROUND 4
WEB
KATANA / LEVEL UP
WHAT IS YOUR OBJECTIVE?
PROVIDING CREATIVE SOLUTIONS FOR PROBLEMS
DESIGNYMICS R O U N D 4 / W H AT I S Y O U R O B J E C T I V E ? W E B S I T E / K ATA N A
KATANA CUSTOM BLADE
This is a website for building custom blade. To emphasize sharpness of the blade 45 degree angle is used as the design element throughout the whole website. Traditional Japanese print images are used as background to show heritage. Also, historical symbols are used as navigations.
H A BA K I (fer rule)
E M PER OR
NI NJA
S A MU R A I
The habaki is a small metal “collar� which fits snugly over the blade at the point where the tang meets the blade.
PA G E 9 5
DESIGNYMICS R O U N D 4 / W H AT I S Y O U R O B J E C T I V E ? W E B S I T E / K ATA N A
TS U K A (h a ndle)
E M PER OR
NINJA
S A MU R A I
The handle or hilt of the Japanese sword was called a “tsuka”. Perfectly carved in relief of the shape of the blade tang, the tsuka functioned in perfect unison with the tang for not only maneuverability but impact absorption and shock tolerance.
ch a p ter _ 1
TS U B A ( gua r d )
E M PER OR
NINJA
S A MU R A I
A tsuba is the hand guard mounted on a Japanese sword. It serves to keep the user’s hand from sliding up onto the blade of the sword, to counterbalance the weight of the blade, to communicate the social standing, beliefs and tastes of its owner, and, to some degree, to protect the hand from an opponent’s blade.
ch a p ter _ 2
H A BA K I (fer rule)
E M PER OR
NI NJA
S A MU R A I
The habaki is a small metal “collar” which fits snugly over the blade at the point where the tang meets the blade.
ch a p ter _ 3
PA G E 9 7
N AG A S A (bl a de l e ng t h)
TA LL
AV ER AGE
SHOR T
The additional 2� length from a standard katana makes this large sword perfect for larger or taller users.
ch a p ter _ 4
destin ation
S A MU R A I
NINJA
E M PEROR
AV E R A G E
ch a p ter _ fina l
DESIGNYMICS R O U N D 4 / W H AT I S Y O U R O B J E C T I V E ? W E B S I T E / K ATA N A
PA G E 9 9
TS U B A ( gua r d )
E M PER OR
NINJA
S A MU R A I
A tsuba is the hand guard mounted on a Japanese sword. It serves to keep the user’s hand from sliding up onto the blade of the sword, to counterbalance the weight of the blade, to communicate the social standing, beliefs and tastes of its owner, and, to some degree, to protect the hand from an opponent’s blade.
ch a p ter _ 2
DESIGNYMICS R O U N D 4 / W H AT I S Y O U R O B J E C T I V E ? W E B S I T E / K ATA N A
NEW
GAME
PA G E 101
LEVEL UP
KIDS HEALTH CARE This non profit organization is to help childeren who are over-weight. To increase website accessibility for children, game elements are implemented. Registering membership to this organization is similar to playing a sports game.
DESIGNYMICS R O U N D 4 / W H AT I S Y O U R O B J E C T I V E ? W E B S I T E / K ATA N A
© 2010 BOYS & GIRLS CLUBS OF AMERICA . ALL RIGHTS RESERVED.
PA G E 10 3
NEW
GAME
| LEGAL NOTICE
DESIGNYMICS R O U N D 4 / W H AT I S Y O U R O B J E C T I V E ? W E B S I T E / K ATA N A
A AB AL ABAM A A AM
LOUISIANA
OHIO
AL LAS SKA K
MAINE
OKLA OK L HO HOMA MA
AR RIZ I ON O A
MA ARYLA LAND AN
OREG OR EGON EG ON ON
ARKA AR KANS KA NS NSAS SAS A
MA AS SS SAC ACHU H SE SETT TTS TT S
P NN PE NSY SYLV LVAN LV VAN ANIA
C A L IF O R N I A
MICH MI CH HIG IGAN IGAN
R OD RH ODE IS ODE SLA AND D
COLO CO LORA RADO ADO O
MI M IN NN NES SOT O A
SOUT SO UT U TH CA AR RO OLI LINA A
CO ONN NNEC NEC ECTI TICU TI C T
MI ISS SSIS SSI IPP PPI I
SO OUT TH DA DAKO KO OTA TA
DE ELA LAWA WA ARE RE
MISS MI ISS SOU O RI RI
TENN TE NN NNES NE ES SSE SEE
FL F L LOR OR O RI ID DA
MO M ONT TAN A A
TE T EXA XAS
GE G EORGI ORGI OR G A
NEB NE BR RA RAS AS SKA KA
UT U TAH H
HAWAII HAWA HA WAII WA II
NEVA NE VA ADA DA DA
VERM VE RMON MON ONT ONT
ID I DA AH HO
NE EW HA HAMP AMP MPSH SHIR IRE IR
VI V IRG RGIN GIN INIA NIA A
ILLI IL INOIS NOI NO IS S
NEW JE NE J RS SEY EY
WAS WA SH HIN INGT TON ON
INDI IN DIAN IAN ANA
NE N EW ME MEXI MEXI XICO CO
WEST WE ST VIR IRGI RGINI GI INI NIA
IOWA IO OWA WA
NE N EW YORK YORK YO RK
WISC WI CON ONSI ONSI SIN SIN
K N KA NS SAS AS
NO N ORT RTH CA ARO ROLI LINA
WYO WYOM WY OM MI IN NG
KENT KE N UC CKY Y
NO N ORT TH DA DAK KO OTA A
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SUBMIT
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PA G E 10 5
FOOT FO OTBA OT BALL BA LL BA ASE EBA BALL LL SOCCER BA ASK KET TBA BALL L LL
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COMPETITIVE DIVISION FOR AGE S 9 -14.
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Through a collaboration with Major League Soccer, Boys & Girls Clubs of America has expanded or established soccer programs in more than 150 communities nationwide. Condensed versions of programs of the Boys & Girls Clubs of America have been established and are designed to teach players to avoid video games and to lead a healthy lifest yle by staying ac tive. JOI N
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N E E D M O R E I N F O R M AT I O N ?
Lear Le arr n ab abou outt our hi ou h st stor oryy, st or star arti ar ting ti n g a C lub ng l u b , and our job lu b oppo op o p po port r t un rt rtun n itt ie e s. s
C L U B I N F O R M AT AT I O N
Forr in Fo i fo f rm rmat atio at io o n rre e ga g rd r in n g a lo o caa l C Cll ub u ’ss p ro r gr g am ams, s, h ou o rs rs,, ffe e es, e s , vo es o lu lunt nttee eerr op pp po o rtt un n it itie i e s or C lu ie lubb -sp bspec sp ecif ec ific if ic conc co n er nc erns ns,, pl ns p l ea e sse e co on n tta ac ctt t he C lu ub d dii re e ct c lyy. F o r co For Fo cont n tac nt actt in ac info form fo o rm m at a t ion, io o n, n v iss it i o ur Fi F nd n A C lu lub b s earc e a rc ea rch h fu u nc c ti to on n. n.
CLUB MEMBERSHIP
Wa W an ant ntt to regi re e gi g st s err you ourr c ch h ili ld d fo or C Cll ub m em m be b e rrss hi h ip p or o a ftter er-s -ss ch -sch h oo o l pr p r og g raa mss ? Co Cont ntac nt ac a c t yo o urr lo o ca call Cl Cu ub b by uss in u ing g our o u r Fi ou F nd d A C lu u b se e ar a rch r ch h f un u c cttio t io on n..
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ROUND 5 IDENTITY
THE PACWEST / LOCKHEED MARTIN / TWENTY-SIX TWENTY / MADHAVA / NEST / BASE
ARE YOU READY TO WORK?
READY TO SURPRISE CLIENT’S BRAIN
DESIGNYMICS R O U N D 5 / A R E Y O U R E A D Y T O W O R K? I D E N T I T Y / T W E N T Y- S I X T W E N T Y
PA G E 10 9
DESIGNYMICS R O U N D 5 / A R E Y O U R E A D Y T O W O R K? I D E N T I T Y / T W E N T Y- S I X T W E N T Y
PA G E 111
DESIGNYMICS R O U N D 5 / A R E Y O U R E A D Y T O W O R K? I D E N T I T Y / T W E N T Y- S I X T W E N T Y
PA G E 113
DESIGNYMICS R O U N D 5 / A R E Y O U R E A D Y T O W O R K? IDENTIT Y / LOCKHEED MARTIN
LOCKHEED MARTIN
PA G E 115
LOCKHEED MARTIN
DESIGNYMICS R O U N D 5 / A R E Y O U R E A D Y T O W O R K? IDENTIT Y / LOCKHEED MARTIN
PA G E 117
DESIGNYMICS R O U N D 5 / A R E Y O U R E A D Y T O W O R K? IDENTIT Y / LOCKHEED MARTIN
PA G E 119
DESIGNYMICS R O U N D 5 / A R E Y O U R E A D Y T O W O R K? IDENTIT Y / LOCKHEED MARTIN
PA G E 1 2 1
DESIGNYMICS R O U N D 5 / A R E Y O U R E A D Y T O W O R K? I D E N T I T Y / T H E PA C W E S T
PA G E 1 2 3
DESIGNYMICS R O U N D 5 / A R E Y O U R E A D Y T O W O R K? I D E N T I T Y / T H E PA C W E S T
PA G E 1 2 5
DESIGNYMICS R O U N D 5 / A R E Y O U R E A D Y T O W O R K? I D E N T I T Y / T H E PA C W E S T
PA G E 1 2 7
DESIGNYMICS R O U N D 5 / A R E Y O U R E A D Y T O W O R K? I D E N T I T Y / T H E PA C W E S T
PA G E 1 2 9
DESIGNYMICS R O U N D 5 / A R E Y O U R E A D Y T O W O R K? IDENTIT Y / BASE
PA G E 1 3 1
DESIGNYMICS R O U N D 5 / A R E Y O U R E A D Y T O W O R K? IDENTIT Y / NEST
PA G E 1 3 3
COLOPHON TYPOGRAPHY Chapter Title - Diamond [Regular] Headline - Knockout [HTF90 UltmtWelterwt] Text - Knockout [HTF30 JuniorWelterwt] COLOR Pantone Solid Matte 110M PAPER Doosung Renoir 150g
Š 2014 RIMSOO BYUN Text - Rimsoo Byun Photo - Kihyun Kim Printing - Prione, Seoul, Korea Binding - Prione, Seoul, Korea