brand book Version 1.1
contents 1.1 1.2 1.3 1.4 1.5 1.6 1.7
The Story Logomark Logo Sizes and spacing Logo Usage Color Palette Typography Typography in use
s tory Esto es Tulum is an immersive festival that combines nature, music, art, gastronomy, workshops and cultural exhibits creating a unique way for national and international tourism to experience the traditions of the Riviera Maya, while connecting with music in the unique natural realm that Tulum offers. Esto es Tulum is a project created, funded, and developed by Mexicans for the citizens of the world, with the aim of bringing the essence of Tulum to the best scenarios around the globe. Esto es Tulum lives by the principles of no borders between ethnic groups, creating positive energy among each other, and doing things with love.
logomark
esto es tulum black on white
esto es tulum white on green
Black on color
logo sizing + spacing
SPACING
SIZING
DIgital: 50px Print: .5inch
Logo Minimum Size
esto es tulum
logo us age Things to avoid when using the Esto Es Tulum logo are as follows: 1. Avoid colors that don’t have enough contrast 2. Do not use gradients that span each letter. 3. Do not outline the logo 4. No drop shadows should be used in any way 5. Do not compress the logo in any direction 6. Avoid using multiple gradients with colors that don’t mix 7. Do not tilt the logo in any direction 8. No harsh gradients 9. Don’t use the logo with a transparency
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color palette Primary
C: M: Y: K:
Our primary color palette is clear, earthy and dynamic, which is how we want the brand portrayed. Because of different technical limitations of print and digital media, we have defined colour breakdowns for on and off line use.
55 R: 110 0 G: 186 54 B: 141 6
Hex: #6eba8d
C: M: Y: K:
27 32 6 0
R: 185 G: 170 B: 200
Hex: #b9aac8
C: 6 M: 12 Y: 69 K: 19
R: 144 G: 201 B: 242
Hex: #90c9f2
Secondary
Our secondary color palette should be used sparingly and can be used with sub brands.These colors can also be used to supplement the colors above when appropriate.
C: 2 M: 15 Y: 31 K: 0
R: 248 G: 216 B: 178
Hex: #f7d8b2
C: 11 M: 24 Y: 45 K: 0
R: 225 G: 191 B: 146
Hex: #e1bf92
Our filter will be VINTAGE, this will help us bring the essence from our biginings to our actual timeline.
logo/ typography in us e