it’s a fairly comfortable ride. We’ll still offer that – our audience is mostly 35- to 60-year-olds and we don’t want to alienate anyone – but younger riders tend to want something a bit tougher, so we’ll be addressing that.” The future is live Anthony continues: “The other thing we’re launching in January is home streaming, and this will be central to our whole business model moving forward. I firmly believe people are increasingly leaning towards home fitness, so all three of our studios have been built with this technology embedded.
Take a look inside 16
RIDE ON January 2019
“Our boxing studio has two cameras, so the maestro can switch between them and talk directly to people taking part from home; they’ll be shadow boxing rather than using a bag, so all they need is a bench and some dumbbells, which we can sell to them. We’re still working out how to fully convey the journey of the sun when we live stream our boxing classes, because people will be streaming it to their TVs.