INSTRUCTORS CAN SEE WHO’S TAKING PART IN LIVE CLASSES AND GIVE SHOUT-OUTS TO HOME RIDERS The Peloton Bike has a fairly high price point. Who is your target market? Peloton has a very diverse member community, both geographically and socio-economically. What unites them is their desire for a high-quality workout with a great instructor and motivation.
How many Peloton classes are live streamed each day? For cycling specifically, up to 14 classes are live streamed each day and we’ll have hundreds or even thousands of members taking part. In fact, some of Peloton’s recent themed rides have attracted nearly 20,000 live riders at one time.
They are often time-poor, so appreciate the convenience of Peloton. In addition, the monthly subscription fee is charged per household, so if you have more than one person working out, that’s a shared cost: you can have multiple profiles and riders for a single Bike.
During the live classes, instructors can see who’s taking part in their class, as well as those who are celebrating a milestone such as a 100th ride or a birthday, which enables them to give shout-outs to home riders.
In the UK, our monthly subscription is £39. With an average of 13 rides a month per subscription, that works out to be only £3 per ride. 18
RIDE HIGH April 2019
However, it’s not just about interaction between instructors and members, but between members too. Members who have connected via Peloton will often plan to ride together and will motivate one another during the class.
