RIDE HIGH 17 - September 2022

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Designing a brand Barbara Chancey - Studio designer & consultant Light and dark

“Design is storytelling, and both Shine Cycle and Shine X create journeys full of adventure and curiosity, incorporating a mix of materials and influences that evoke two opposite moods. “At Shine Cycle, the brief was to create a sense of radiant joy. A place where your inner light shines to inspire the light in others. It’s a joyful and uplifting space: open and welcoming with touches of art deco modernism that nod to the client’s affinity for art, travel, design and appreciation of quiet details. “Shine X is the direct opposite in both attitude and design: it’s the dark, mysterious, rebellious little sister that reflects the journey we all go on during a workout. From dark doubts to bright accomplishments, the design embraces both conflict and euphoria, incorporating



September 2022

recycled materials and reclaimed wood indigenous to Brunei’s rainforest.”

Lighting the way

“Shine’s illumination is designed to evoke emotion at the touch of a button, from soft candlelit moments of reflection to highenergy, grand finale sprints to the finish line. “Daryl Vaughan of Light Partners – a lighting designer who’s worked with some of the biggest names in rock & roll, from Genesis and Paul McCartney to Sting, Pink Floyd and the Rolling Stones – created the lighting systems at Shine Cycle and Shine X. “The starting point was weaving the brand into the lighting and working with Shine instructors to identify specific points in class where lighting changes might bring a sense of drama, a magical