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Home delivery From IPOs to product launches to new content streaming partnerships, the world of at-home cycling is hot hot hot – and it’s only just getting started. Kate Cracknell reports To say the at-home indoor cycling market is booming would be an understatement. Ignited by US-based Peloton back in 2013, when it first launched its bike on Kickstarter, the market has gained strong momentum over the last few years in particular. We’re seeing major new 38

RIDE HIGH July 2019

players enter the fray and a surge in consumer demand: recent research by Les Mills found that 85 per cent of gym members now also work out at home – and cycling is without doubt one of the disciplines seeing the greatest innovation and interest.