BUSINESS PLAN 2013!
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RICREATIVE.COM!
THE COMPANY & SERVICES!
the company & services
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RICREATIVE.COM!
THE COMPANY & SERVICES!
WHAT WE DO!
R+I is an independent creative agency started in 2012. We are a multidisciplinary specialised in branding, powerful content and creative solutions. We conceive, design and produce culturally relevant content and integrated experiences for web, mobile and the physical world (event/space).
the company & services
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RICREATIVE.COM!
THE COMPANY & SERVICES!
WHAT WE DO!
BRANDING!
FILM & VIDEO PRODUCTION!
DIGITAL!
ADVERTISING IDENTITY DESIGN EVENT DESIGN & CURATION
COMMERCIALS DOCU-STYLE FILMS WEBDOCUMENTARIES SHORT FILMS MUSIC VIDEOS ANIMATED GRAPHICS
MICRO SITES INTERACTIVE DESIGN ONLINE ADVERTISING/RICH MEDIA CONTENT CREATION STORYTELLING TACTICS MOBILE APPS
the company & services
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RICREATIVE.COM!
CLIENTS, CAMPAIGNS & RECENT ACHIEVEMENTS!
clients, campaigns & recent achievements
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RICREATIVE.COM!
CLIENTS, CAMPAIGNS & RECENT ACHIEVEMENTS!
“OUR EXPERIENCE WORKING WITH CORPORATIONS & LIFESTYLE BRANDS NOW ALLOWS US TO CONNECT THEM WITH A NEW GENERATION OF CONSUMERS”
clients, campaigns & recent achievements
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RICREATIVE.COM!
CLIENTS, CAMPAIGNS & RECENT ACHIEVEMENTS!
LIFESTYLE / FASHION!
INFLUENCERS FILM! A short documentary that explores what it means to be an influencer and how trends & creativity become contagious today in music, fashion and entertainment.(+3M views) ! - Watch the trailer: http://ricreative.com/#/influencersfilm/details! - Watch the Full version: http://www.influencersfilm.com!
REEBOK “RHYTHM OF LITE” EVENT DOCUMENTARY! Reebok reached out to R+I Creative to develop content around the Reethym of Lite campaign launch that excites and engages existing Classics and Swizz Beatz audiences and attracts new fans to the brand. (+50K views) ! The content fulfill the new campaign’s creative promise through the use of documentary style footage taken throughout the event to tell the unique story of the re-launch of the Classics brand.! - Watch the film: http://www.youtube.com/watch?v=fpU-qmUFPMQ!
REEBOK ASIA PACIFIC SS12 VIDEO LOOK BOOK! "What Women Want" is a trilogy that celebrates feminity through Reebok apparel-footwear solution. The Film is a cheerful journey to a modern woman's daily life.!
clients, campaigns & recent achievements
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RICREATIVE.COM!
CLIENTS, CAMPAIGNS & RECENT ACHIEVEMENTS!
AUTOMOTIVE!
MAZDA - Hamster ! - Watch the film: https://www.mazdarebels.com/en-gb/content/being-resourceful!
MAZDA - Cow! - Watch the film: https://www.mazdarebels.com/en-gb/content/gone-with-the-wind!
MAZDA - Chameleon! - Watch the film: https://www.mazdarebels.com/en-gb/content/these-eyes-will-miss-nothing!
MAZDA - Dog! - Watch the film: https://www.mazdarebels.com/en-gb/content/know-when-to-stop!
clients, campaigns & recent achievements
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RICREATIVE.COM!
CLIENTS, CAMPAIGNS & RECENT ACHIEVEMENTS!
ENTERTAINMENT!
"LOVER" M-Flo feat. Miliyah Katō オリジナルバージョン(フル尺)-! Artist VERBAL & label AVEX Entertainment approached R+I CREATIVE to shoot the new music video of japanese group M-FLO, “LOVER” – The first single of their upcoming album “NEVEN” that reached N°2 in the Japanese i-Tunes charts. (+ 1,7M views)! - Watch the music video: http://www.youtube.com/watch?v=G-pc5_3uhBk!
RED BULL STUDIOS PARIS – “ED.WRECK RADIO + LA PLAYLIST” !! After Auckland, Los Angeles, London and Cape Town, Red Bull opened their ninth Red Bull Studios in Paris, September 2013. ! R+I were approached by the digital team over at Red Bull to conceive and design a digital + video concept called “La Playlist”.! "is project was in partnership with music streaming service Deezer to celebrate Red Bull Studios Paris opening with a! special radio program "Ed Wreck" broadcasted live from the studios (18-21 Sept 2013) and hosted by parisian label Ed Banger. ! - Website: http://www.redbullstudios.com/paris !
WARNER BROS RECORDS: THEOPHILUS LONDON “LVRS OF GOD”! R+I Creative team up with WARNER BROS RECORDS to create an EPK music video that highlights what defines Theophilus through his aesthetic & musical ecclectism with 2 of his performances (rehearsal, behind the scene, stolen moments) in Brooklyn Museum & Williamsburg Music Hall. (+100K views) ! - Watch the film: http://www.youtube.com/watch?v=1JHe1Bxc9-I!
DIVINE PILOT! Divine Pilot is a French rock band formed in Paris, in 2010. Often classified as indie Rock, Divine Pilot is also influenced by progressive rock and psychedelic rock.! - Watch the film: https://www.youtube.com/watch?v=KIJ_xh5lbz4!
clients, campaigns & recent achievements
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RICREATIVE.COM!
CLIENTS, CAMPAIGNS & RECENT ACHIEVEMENTS!
NON PROFIT!
NIKE FOUNDATION - GIRL EFFECT (RWANDA)! Nike Foundation through their Girl Hub Rwanda initiative approached R+I CREATIVE to capture an editorial and cultural! exchange between Girl Hub Rwanda's Ni Nyampinga, a magazine + radio show run by teenage girls and Live, a youth run! magazine in London.! Key objective: deliver an authentic, quality piece of brand storytelling and frame the story within the theme of friendship.! - Watch the film: https://www.youtube.com/watch?v=RD9t4VsIFv0!
clients, campaigns & recent achievements
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RICREATIVE.COM!
CLIENTS, CAMPAIGNS & RECENT ACHIEVEMENTS!
DIGITAL DOCUMENTARY CONTENT!
THE PURSUIT OF (COOL)! "The Pursuit Of Cool� is a docu-style series about hedonism, sharing and ! meeting cool people with stories. (+90K views) ! - Watch the trailer: http://vimeo.com/25084806!
INFLUENCERS "In-Depth Series" with CEO Steve Stoute! The mini-series features advertising, fashion and entertainment mavens sharing their experiences and ! thoughts on how to find that constant balance between passion, art and business (+ 100K views). ! - Watch the first episode with Steve Stoute CEO of Translation (Jay-Z, Lady Gaga, Rihanna, Justin Timberlake):! http://vimeo.com/18910788!
ICI MONTREUIL CO-WORKING SPACE (1700 sq. meter)! A new film dedicated to promote the largest concentration of multi-disciplinary talents of eastern Paris.! Seeking to highlight the influence of its best talent operating in creative fields: design, carpentry, visual arts, fashion. (+ 30K views) ! - Watch the film: http://gensol.arte.tv/made-in-montreuil/!
BRAND RMX (tastemakers series):! Brand RMX is a platform of innovative stories that promote emerging talents, artists, directors and designers who are shaping today's pop culture (+ 50K views).! - Watch the film: http://ricreative.com/#/brandrmx/details!
clients, campaigns & recent achievements
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RICREATIVE.COM!
“THOSE KIDS INSPIRED ME” *
_STEVE STOUTE*! CEO of TRANSLATION LLC.!
*Ad Age Executive of the year 2013!
R+I CREATIVE
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RICREATIVE.COM!
“‘lvrs of god’ documentary: a brief glimpse by warner bros. records, and r+i films, into what makes theophilus london tick is a must view this afternoon.”
“directed by paul rojanathara & davis johnson influencers film is a stylish and informative take on the contagious nature of popular culture.”
“reebok’s new documentary gives an exclusive look at what happened at the iconic shoe brand’s recent event in nyc” “what is cool? ‘influencers’ explores creativity and how it becomes contagious ”
“selling the new cool: inside the world of ‘influencers'”
RICREATIVE.COM!
THANK YOU.! www.ricreative.com info@ricreative.com