MOTODEV: Brand Color Specifications
Project: Phoenix
Presented by: Rick Barron & Tim Sanders
Org. date: Oct. 22,2010
Version: 1.0
File Name: Overview of web redesign
Rev date: Oct. 23,2010
Page: 1
Primary Brand Colors Primary brand colors are the primary colors used in all Motorola communications. Use one, two, or even three colors at the same time, but never use all four primary colors on the same page. Note that all colors can be used in a multiple page document.
Secondary Brand Colors It also helps in communicating the framework under which changes are to be made to the website. It sets the groundwork for maintaining consistency. One can spend a lot of time and effort in coming up with a usable and useful website, but if subsequent changes are not aligned with the initial thinking, then the website can quickly return to its former state. The web style guide provides a framework to avoid such situations.
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