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TURNING A VISION INTO REALITY Jesse Werner
What started as a wish became reality for Jesse Werner, founder of Whish, natural skin care and beauty products. When his wife, Aimee, could not find a natural, yet effective and delightfully scented, shave cream option, they took it upon themselves to create one. Now, Whish offers an entire line of premier natural skin care products. “I love the ability to create any product we want,” Jesse says. Whish uses naturally-sourced and organic ingredients in all of their beauty and skin care products, and promises everything to be free from sulfates, parabens, phthalates, DEA & TEA, and petrochemicals. They are Leaping Bunny Certified, the gold-standard in cruelty free personal care products, and guaranteed 100% safe for prolonged use for all ages. Each product goes through extensive testing to ensure they deliver results that customers can see. Whish beauty products have been featured in People Magazine, Marie Claire, US Weekly, the Today Show, FabFitFun subscription boxes, and more. There is no one-size-fits-all routine for skin care, which is why these “powerfully effective naturals” feature several types of moisturizers, cleansers, masks, eye treatments, body firming, hair removal, all-natural deodorant, and much more. The company even offers travel-sized options for popular items. “We are not just a marketing company, but a manufacturing company as well. Our motto is to under-promise and over-deliver. I feel we not only make an exceptional product, but we stand behind it, always,” Jesse explains.
Not only does Whish sell the finished skin care products, but the company also makes the beauty serums, creates bottle decoration, and ships the final product directly to customers. By handling each step involved in the creating and manufacturing process, Jesse and his team at Whish can ensure the best quality products are delivered to customers. Jesse takes a very hands on approach, and manages the entire Whish process start to finish. On a typical day, he interacts with their many employees on everything from the production schedule to social media strategy. In addition, he goes between marketing conference calls, interviewing new employee candidates, working on new product development, fine tuning the marketing calendar, and so much more. “Every day is different, which I really love,” he says. When Jesse is not creating a new beauty product or ensuring only the best quality reaches customers, he spends as much time as he can with his family. As for style, he cannot go without his designer sneakers. Otherwise, he says he does not over think it. “I know what I like when I see it. Or, I go with the style of ‘ask my wife,’” he jokes. “I feel that success isn’t about money or material things. Rather, it is the freedom to have a vision for your business or your life, and have the ability to make that vision a reality,” says Jesse. Contact Jesse Werner of Whish Beauty at 480.219.0864, or visit www.whishbody.com.