8
May 23, 2019
The Verona Press
Family opens WiscoGreen, Verona’s first CBD boutique
Continued from page 1 SCOTT GIRARD Unified Newspaper Group
Business owner John Schoville worked a year with a hip in pain, and wanted to avoid taking any opioids. Instead, he tried out cannabidiol, or CBD oil, a growing trend as an option for pain relief – albeit one that has faced legal questions over the years as it is harvested from a breed of the cannabis, or marijuana, plant. “It worked well for me,” Schoville said. Since January, the Oregon native has been helping spread that relief to others at WiscoGreen CBD and Cannabis Boutique at 602 W. Verona Ave. It’s a family operation, with his wife Jodi Futch, son Jessi Schoville and daughter-in-law Sarilis Schoville all contributing – whether it’s working on new products or helping with the branding of the store. “Developing the labels and the brand has been an enjoyable experience for all of us and collaborative,” he said. “The family working together for a common goal.” It’s also a group with more personal experience with the product. Jodi used CBD oils
The Verona Area Chamber of Commerce recognizes the Business of the Month!
Get Fit. Get Found. Stand Out. Dynamic Digital Marketing: Graphic Design, Website Design and SEO Services
608-977-1540
5940 Seminole Centre Ct. #230, Fitchburg, WI 53711 j.henslee@getdigitallyfit.com getdigitallyfit.com For information about Verona and the business community visit www.veronawi.com adno=73509
CHECKING THAT PAYS
2.00
% APY
1
on balances up to $50,000
Banking Locally Ever After Annual Percentage Yields (APY) are accurate as of 3/22/19. 2.00% APY applies to balances of $0.01 to $50,000.00 and 0.25% APY applies to balances $50,000.01 and above. Rates and terms may change after account is open. Keep minimum average daily balance of $7,500 to avoid $12 monthly maintenance fee. Minimum $500 to open. Fees may reduce earnings. ATM surcharge fees of up to $20 per monthly statement cycle will be refunded if at least one direct deposit per month posted within the monthly statement cycle. Platinum Checking is a Consumer Checking account. Member FDIC adno=66599 1
ConnectVerona.com
A chance to help
WBC: ‘First big step’ to expansion that will also facilitate three new partnerships – one with an out-of-state craft brewery and two with health and nutrition drink companies. “We took a step back last fall, and it became pretty clear to us that there was a tremendous opportunity with production to look outside of the beer category into other categories,” Nolen said. “There’s a real tight capacity on demand right now.” That physical expansion also means there’s no weather backup for WBC’s many outdoor concerts or events – instead, Nolen said, they would have to be canceled. But it’s a step in a direction he had long anticipated, with the fast growth in the brewery industry – from around 2,000 craft breweries when WBC opened in 2013 to almost 7,500 today. “It’s a first big step,” Nolen said. “We always had in our mind that there’d be some type of maturing and consolidation effort at the brewery level.”
Business
Photos by Scott Girard
John Schoville is the co-owner of WiscoGreen, a CBD boutique shop that opened earlier this year on West Verona Avenue. following a stem cell transplant in January 2014 that left her with sleep, anxiety and pain issues – the three things John said they focus on relieving. The oils “made all the difference,” she said. While John said the reception in Verona has been “very warm,” with business growing each week since they opened in mid-January, they also said there are some skeptics about the oil, which is from the cannabis – or marijuana – plant. “Some people still have a stigma,” John said “Nothing in our store will get anybody high, no matter how much you take of it.” While the legal status of selling it still has some ambiguity, former state Attorney General Brad Schmiel advised in a May 2018 memo against law enforcement taking enforcement action against products made from industrial hemp, including CBD. Gov. Tony Evers proposed making medical marijuana legal in his first budget earlier this year, but Republican legislators have
WiscoGreen CBD and Cannabis Boutique 602 W. Verona Ave. Wiscogreen.shop 630-6959 Hours: Monday-Saturday, 11 a.m. to 8 p.m. come out against the proposal and control both houses of the legislature. WiscoGreen also limits sales to people 21 or older to make parents comfortable about who they’re selling to out of their store. They wanted to give that space, which is in the same complex as It’s Time, Craig’s Cake Shop and Hammer Forged Crossfit, a “boutique” feel, John said. The shelves are full of products from coffee and gummies to pet options, all of which they stressed are third-party tested and have
John Schoville’s wife, son and daughter-in-law are all part of running WiscoGreen, including a team effort to develop the store’s brand. certificates to show their effectiveness. While many of them are national brands, WiscoGreen is also already developing its own line of products. John said they’ll soon add coffee to that list, and there are a range of partnerships with other businesses that they hope to soon come to fruition. Whether it’s athletic recovery or working with breweries, he said there are “a lot of different tentacles” that CBD can work with. Derived from the hemp
Business in brief
plant, CBD can help the body regulate mood, pain, sensation, appetite and memory, according to the WiscoGreen website. That leaves plenty of potential consumers, John said, from young people dealing with stress to the elderly managing chronic pain. Given that, they have aspirations already to expand the business in Dane County, John said. Using CBD oil is an “individualistic journey,” he said, that while he and his family are glad to help educate and advise on, will require people to test it out themselves and find the right doses and products. “Having the opportunity to really help people is exciting,” he said. “Something that I never thought I’d be able to do at this level in my life.” Contact Scott Girard at ungreporter@wcinet.com and follow him on Twitter @sgirard9.
Eggen named GM of the Year
Verona Ave. with 90 rooms.
eral manager of Fairfield Inn and Suites by Marriott in Verona, was named the Marriott International General Manager of the Year. The award is given annually to one general manager in the brand category, according to a news release. “We go to great lengths to deliver exceptional hospitality to our guests,” Eggen said in the release. “To receive this level of recognition from Marriott is not only an honor, but a true testament to the customer service our team provides at Fairfield.” The Fairfield opened in Verona in 2015 at 613 W.
Ve r o n a ’s R o c k w e i l e r Insulation received the Best Branding Award at the 2019 Owens Corning Certified Energy Expert National Meeting earlier this month. According to a news release, the company was specifically recognized for “engaging its employees to identify its company values and refresh its internal brand promise,” and using those values in messaging to customers. Rockweiler was founded in 1983 by Gary Rockweiler, and is now under the leadership of Renee Rockweiler Wilson.
Rockweiler Insulation Charlie Eggen, the gen- receives award
Trust The Best Our priority is helping you achieve the life you wish to obtain. Our extensive experience in the Verona Area School District Market and commitment to service are unparalleled. Today’s market has many great opportunities for buyers and sellers. Please contact us so we can help you achieve your goals.
KATHY BARTELS KBartels@StarkHomes.com 608-235-2927
SCOTT STEWART SStewart@StarkHomes.com 608-512-8487 adno=67730