3 minute read

We’re changing real estate

When our founders, Mark and Selene Richards got into the industry 15 years ago, they couldn’t understand how people were putting their home on the market without maximizing its value first.

What started as suggestions to clients on how they could get more for their home with staging and styling and improvements has evolved into a full-service design and project management approach that has changed how real estate is sold in our market today.

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Their persistence and hustle in finding the right home for their clients was also key — they realized that you can’t wait for the market — you need to create it.

Their success is rooted in their vast neighbourhood relationships and commitment to the community. But they’ve also integrated all of their skills and invested more in client experience.

Today, they have attracted a team of truly exceptional and talented humans to join them in the journey to redesign real estate.

We have made a lifelong commitment to supporting our schools, local organizations and those in need in our community. And each time our clients make a move, we make a contribution to Shelter Movers — our charity of choice.

Shelter Movers

Those facing domestic abuse risk financial position, mobility, and safety when relocating from their current residence into a safer home. Shelter Movers provides moving and storage services at no cost to help survivors transition to a better, safer life.

We take care of it all for you…

Our Design & Project Management team ensures your home commands the highest price with a design and improvement plan, managing every detail before our Property Styling team makes it even more irresistible to buyers.

Our next-level marketing exposes your home to the greatest pool of buyers. Then our expert agents bring their deep market knowledge, strong relationships and negotiation skills to deliver you the ultimate outcome:

An average of 7.5% more for your home in less than a quarter of the time.*

*Based on 2022 TREB data for E01/E02 combined: TREB avg. DOM 12 days, TRG avg DOM 9 days , TREB avg. List to Sale 108.5%, TRG Avg List to Sale 116%

More by Design

Creating a wow-factor to sell for 13% over market average requires more than just staging. Masters of design, management and strategy, our team creates a custom plan that makes buyers fall in love with your home and ensures you command the highest price possible. Your home may just need some minor repairs and tweaks or a more substantial makeover. Either way, we take into account the big picture — timing, budget and what makes sense for you.

ROI by Design

We conduct a complete assessment of your entire home, inside and out to identify improvements, repairs and design elements that will give you the greatest return.

You’ll be presented with a custom project plan that provides room-by-room detail on the recommendations as well as a vision board that reflects design elements.

Total Project Management

Your Client Care & Design team will project manage the entire process — from a detailed project plan, getting estimates, sourcing materials, scheduling the work and trade management. We even facilitate storage and get you started with moving boxes to make everything as easy as possible.

The Home Inspection

We bring in our trusted inspection partner Carson Dunlop to ensure no stone has been left unturned before you list. If they find something of concern, we’ll help you remediate it.

The Final Staging and Styling

Now that your home has been optimized, our Staging and Styling team draws from over 5,000 sq ft of curated furnishings and accessories to layer your home and makes an emotional connection with buyers.

Your Design & Client Care Team

Samantha has an incredible creative edge that she brings to every listing –adding touches to a client’s home that buyers can’t help but fall in love with. Organizing every detail from the time you decide to sell to when your home goes out on the market for the world to see is her expertise and why clients also fall in love with her!

Jacqueline and Patricia’s dedication to the details and their ability to juggle all the moving parts allows the vision to come to reality as we transform your home. They balance the elements to ensure it resonates with buyers and the ultimate outcome of generating more for your home.

Creating the Buzz

Throughout the preparation stage, we’re already marketing your home, enticing our clients and buyers with progress shots and sneak peeks of the incredible home that’s about to come on the market.

“The Richards Group sets a best in class standard for the preparing and presenting of their properties for sale. We work with hundreds of real estate professionals and have toured thousands of homes marketed for sale. Without question, The Richards Group sets a best in class standard for home preparation and presentation. Our team is constantly amazed by their effort and attention to detail.

We unanimously agree that we all want to one day live in a Richards Group listed home.”

Kevin J. Klages-Planitar

With experience in the retail design industry, Bianca has harnessed her skills creating vignettes that make clients want to buy. Her experience is a natural extension to staging, creating spaces that connect with buyers on an emotional level, bringing even greater value to our clients.

Patience supports the Design & Project Management Team by managing all of the intricate details to perfectly execute the transformation of our clients’ homes before they go to market.