Launch review | Group Exclusive Sourz Watermelon in focus.

UNTIL 30 SEPTEMBER

£47.99 Cheaper by the case

UNLOCK FRESH SALES WITH SOURZ WATERMELON EXCLUSIVE

Sourz Watermelon is one of the latest exciting new lines to launch as a Group Exclusive, o ering can array of opportunities to drive sales.

As most catering customers will know by now, there’s nothing like exclusive products to help drive excitement, footfall, sales and profi ts. Booker has continued to deliver a steady of stream of outstanding exclusive products that help customers offer a differentiated range and stand out from the competition.

One of the latest exclusives available for Booker customers is Sourz Watermelon. Sourz as a brand has grown in value by 74% in the last year, according to Dunhumby, and 20% more now buy into the brand.

The exclusive Watermelon variant taps into the current trend for bold, sweet fruit fl avours and is already providing to be a hit with consumers. It is available exclusively to Group customers until 30 September.

A very versatile product, Sourz Watermelon can be drunk on its own or used as an ingredient to create simple, refreshing cocktails that can add some exclusive sparkle to your cocktail menu and help drive footfall. With its eye-catching, distinctive bottle design and packaging, Sourz Watermelon is perfect for social media so why not feature the line on your Instagram, Facebook or TikTok pages and highlight the fact that it’s an exclusive line to your audience?

You could also try the simple cocktail suggestions in this feature to create attention-grabbing Instagram-ready posts that will bring customers to your door in search of a Sourz Watermelon Slushie or a Sourz Watermelon Spritz? Both cocktails are ideal and ontrend so you can be confi dent of bigger footfall, sales and profi ts. To squeeze every penny of profi t out of this exclusive product, remember that it’s always cheaper by the case, so it makes sense to take advantage of the fantastic case price of just £47.99 for Sourz Watermelon. This equates to just £8 per bottle!

Sourz Watermelon Slushie

Ingredients: l 50ml Watermelon Sourz l 25ml White Rum l 25ml Lime Juice l 25ml Sugar Syrup l Fresh Strawberries to garnish

Sourz Watermelon Spritz

Ingredients: l 50ml Watermelon Sourz l 12.5ml Aperol l 75ml Lemonade l 75ml Prosecco l Watermelon slice and mint sprig to garnish

YOURSHOUT

BE A PART OF BOOKER’S GROWING COMMUNITY OF CATERERS AND HAVE YOUR SAY

CLICK AND COLLECT

SCAN ME

I understand that Booker now offers a Click and Collect service in many branches? Can you tell me more. John Robins, Harry’s Diner, Filey

Simon King, Sales Director – Catering, said: “We offer Click and Collect at 133 branches, offering customers a flexible, quick and easy alternative to deliveries or visiting a branch and picking product themselves. It’s free of charge and can save time. Orders can be collected within four hours of being submitting online.”

SUSTAINABILITY ON THE AGENDA?

Caterers are becoming increasingly aware of the growing importance of the sustainability agenda to our customers. I am aware of Booker’s commendable Better Trolley for a Better Planet commitments and I was wondering how those commitments are being actioned? Dean Sayer, Ninja Warrior Adventure Park, Leicester

Simon King, Sales Director – Catering, said: “Better Trolley is our commitment to operating sustainably and serving customers, communities and the planet. These commitments are being actioned in a whole host of ways and affects every aspect of our business. Some of the most obvious consequences of these commitments, however, are found in the many sustainability improvements we are making on our own brand ranges. You’ll find some excellent examples of this on page 48. For more information, visit the Better Trolley section on the Booker website.”

COUNT ON THE CLASSICS?

The current macroeconomic environment is clearly concerning for caterers as we review our menus and try to ensure that we can still feature the classic, popular dishes that our customers love but still ensure we secure sufficient margins. Do you have any advice in this area? Mark Fox, Coral Island, Blackpool

Simon King, Sales Director – Catering, said: “Being able to provide diners with the most popular dishes while still maintaining strong margins is mission critical – which is why Booker has, for example, locked down prices on classic dishes like steak and chips to allow our catering customers to plan their menus in complete confidence. Similarly, by using Booker’s extensive range of own brand chips and battered fish products, caterers can still secure margins in excess of 70% for a serving a fish and chips.”