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BUYING IN Social licence and the casino experience BY KARA HOLM
My introduction to the gaming business was unorthodox. I was hired to build bridges between a casino operation, the business community and the public at large. We were consciously working to engage more effectively with the community and build social licence. My client understood how this work was connected with gaming revenue. I quickly learned a lot about the casino industry and how casino operations are misunderstood by the general population. 16 |  Winter 2015/2016