Summer 2012 Volume 7 Number 2
Publisher
Richard Swayze richards@mediaedge.ca 416.512.8186 ext. 246
Editor
Matthew Bradford matthewb@mediaedge.ca
Advertising Sales
Richard Swayze richards@mediaedge.ca
Senior Designer
Annette Carlucci
annettec@mediaedge.ca
Designer
Jennifer Carter
jenc@mediaedge.ca
Production Manager
Rachel Selbie
rachels@mediaedge.ca
Circulation Manager Circulation Inquiries
Lina Trunina linat@mediaedge.ca
Proudly owned and published by:
President Kevin Brown
President & CEO Bill Rutsey
kevinb@mediaedge.ca
wrutsey@canadiangaming.ca
Senior Vice President Chuck Nervick
Vice President, Public Affairs Paul Burns
chuckn@mediaedge.ca
pburns@canadiangaming.ca
Canadian Gaming Business is published four times a year as a joint venture between MediaEdge Communications and The Canadian Gaming Association To advertise contact: Richard Swayze 416-512-8186 ext. 246 richards@mediaedge.ca Copyright 2012 Canada Post Canadian Publications Mail Publications Mail Agreement No. 40063056 ISSN 1911-2378 Guest editorials or columns do not necessarily reflect the opinion of Canadian Gaming Business magazine's advisory board or staff. No part of this issue may be reproduced by any mechanical, photographic or electronic process without written permission by the publisher. Subscription rates: Canada $47.25 per year, $84.00 two years. All rates are payable in Canadian Funds only. Postmaster send address changes to: Canadian Gaming Business Magazine 5255 Yonge Street Suite 1000, Toronto, Ontario M2N 6P4
Official Publication of the Canadian Gaming Summit
contents 8
18
14
4
EDITOR’S NOTE
6
MESSAGE FROM THE CGA
8
COVER STORY:
12
OLG SUPPLEMENT:
14
GAMING TRENDS:
18
LEGAL:
Blurring Lines in Social Media Gaming
21
EXECUTIVE Q&A:
22
SPECIAL SUPPLEMENT:
27
CORPORATE PROFILE:
28
FINANCE:
31
INDUSTRY AWARD PROFILES:
SPECIAL INSERT:
OLG's Modernization Game Plan : The blueprint for modernizing lottery and gaming in Ontario OLG’s RFI Opportunity
The Newest Spins on Slot Machines
Lorne Weil: CEO of Scientific Games Building Your Casino Brand
Chuck Bridges: Vice-President, Corporate Affairs – Atlantic Lottery The Power of Play Canadian Gaming Industry Award Winners
Canadian Gaming Lawyer June Edition
Canadian Gaming Business | 3