French Spotlight Business Campaign Plan by Rhiannon Conrado

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Table of Contents I. Executive Summary......................................................................................................................................1 II.Event Description.........................................................................................................................................7 III. SWOT Analysis.........................................................................................................................................14 IV.Organizational Management.....................................................................................................................19 V. Marketing Strategies.................................................................................................................................25 VI. Supporters, Partners & Sponsors Profiles...............................................................................................30 VII. Calendar..................................................................................................................................................48 VIII. Location..................................................................................................................................................54 IX. Financials.................................................................................................................................................59 X. Appendix...................................................................................................................................................62

Executive Summary

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SWOT Analysis

SWOT Analysis Strengths: · The Newport Beach Film Festival is a well-known, established event. o The Newport Beach Film Festival has established itself as a successful, luxurious film festival, set in Orange County. It has been running a successful streak since 1999 and had over 52,000 attendees last year and is definitely the largest live event to take place in Orange County. o “Set in beautiful Newport Beach, a few blocks away from spectacular coastline and less than an hour from Hollywood, the Festival annually hosts several premieres and galas for a singular festival experience. Films will be shown throughout the city that boasts one of the largest movie consumer groups in the world, a rich film making history as well as fine dining, shopping, and exceptional recreational activities. In addition, the Newport Beach Film Festival offers filmgoers a rare opportunity to meet the filmmakers. Directors, screenwriters and cinematographers eager to share their work will provide an exclusive inside look at the industry during post-screening Q&A’s.” – The Newport Beach Film Festival Website. · Within the past years, the NBFF has executed successful advertising. o Advertising tactics such as: digital billboards, bus shelters, print advertisements; editorial, television and online coverage. o Growth from year 2000, 13,000 attendees to 2011 with 52,000 attendees. · Well-established French cinema lovers. o French cinema is popular amongst the world, and having websites that are dedicated to French films and local French events partner with us, will be a large strength.

Weaknesses: 路 Dependence on Supporters, Partners and Sponsors for the production of the event. o Because of the $0 budget given, we will be finding our own supporters, partners and sponsors that will carry on the event. o Because of the sole dependence on the sponsors, if they decide to drop out or we lose relation, our event will suffer. 路 Targeting a limited audience. o Targeting a higher, luxurious class may discourage and push away other classes of people. - For instance, the un-targeted audience may think they will not be able to afford the event, or think you must be VIP to be invited, when in the end, it is a public event. o Post Spotlight Event is targeted to 21 + over, mature adults. - Because of the subject matter of the movies, and the sponsorship from alcoholic partners, minors are not the targeted audience. This creates a large loss of audience members, due to families who would want to attend or teenagers interested in the festival. o Targeting Francophile. - We have a very specific audience of French culture, in particularly cinema, which would deflect other types of cinema lovers to attend our French Spotlight. 路 Weekdays are not popular for late night events. o Because our spotlight will be held on a weekday, in the middle of the school year and work week, audiences are not as obliged to leave the comfort of their home after a long day, and go to a lengthy night event. 路 Not enough space at the venue for post spotlight event. o We will be sharing the post spotlight event venue with two other groups causing it to be a tighter space to fit in entertainment and other ideas into the party.

Opportunities: 路 We have the opportunity to expand our event as large as possible with the perseverance of the team. o Starting with a clean slate, and a new French team, our possibilities are endless if we step forth with locking in partners and sponsors. o We have the opportunity to seek out our own sponsors who were happy to work with the Newport Beach Film Festival. 路 Attract a young adult audience. o Although the subject matters of the films are mature, the post spotlight event we will be planning is targeted to a younger crowd who enjoy nightlife and an open bar. 路 Spread French cinema to folks who may have never watched it beforehand. o The audience must attend the film in order to go to the post event, so we have the opportunity to spread French cinema to those who may not have been interested in it before.

Threats: 路 The recent economic downturn. o With the economy not at it finest, people may be holding back on spending money on leisurely activities, as opposed to buying things they need. 路 The NBFF takes place during a month, where other popular live events in Southern California take place. o For example, Coachella and Stagecoach, two very popular live music events take place in April as well, just hours away from Newport Beach. Those events are costly, and the targeted audience might be more obliged to spend money on those tickets instead of tickets to the festival. Also, ColCoa, a French Film Festival located in LA takes place a week before. 路 Unreliable sponsors. o Sponsors whose offers may differ too late in the process would hurt the event being thrown. o Another threat would include the economic downturn affecting the sponsors company. This might in turn affect their offer to our spotlight event.

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Supporters, Partners & Sponsors Profiles

ALLIANCE FRANCAISE DE LA RIVIERA CALIFORNIENNE (Orange County) Contact Person: Bonnie Blevins Website: www.aforange.org Phone Number: (949) 551-1474 Email: bblevins@cox.net Address: 4500 Campus Drive, Suite 120, Newport Beach, CA 92660 Full description of organization: The Alliance Française of Orange County is affiliated with the Federation of the Alliances Françaises in the U.S. and is part of a worldwide network. Their Alliance is one of 1,300 Alliances that have been established in 134 countries around the world. The Alliance welcomes anyone who wants to experience French language and culture without leaving Orange County. They offer high quality French classes in a friendly, relaxed yet dynamic atmosphere. Why work with them: The Alliance has a large following of French culture enthusiasts in Southern California, which is the French Spotlight’s target audience. Social media outreach: Almost 100 likes on Facebook. What did they do for the event: Publicize the event through Alliance channels via email blasts or posts on their website. The Alliance’s website also published a 250x250 banner for the French Spotlight for three weeks leading to the event. Email blasts began in March, and the event was also mentioned in regular meetings and get-togethers. What did we do for them: Set aside French Spotlight tickets for members of the organization and printed their logo on the trifold. Special notes: Interested in working with the festival next year.

ALLIANCE FRANCAISE DE SAN DIEGO Contact: Corinne Bagnol Website: www.afsandiego.org Phone number: (858) 603-7007 Email: bureau@afsandiego.org certifications@afsandiego.org Address: 6640 Lusk Blvd Suite 104 San Diego, CA 92121 Full description of organization: “L’Alliance Française, founded in Paris in 1883, is the largest network of French language and cultural centers in the world. There are 1,300 Alliance chapters established in 112 countries, including 140 chapters in the United States, serving 400,000 students. The Alliance Française de San Diego is a 501(c)(3) non-profit, nongovernmental cultural and educational association headed by a Franco-American Board of Directors. The Alliance Française de San Diego opened his new facility in 2009 in the heart of the diverse, dynamic and multicultural San Diego community. Like all Alliances throughout the world, the AFSD’s mission is to promote Francophone culture and language and to encourage cross-cultural understanding. Committed to pedagogical and cultural excellence, l’Alliance Française de San Diego offers a wide variety of French classes, cultural events and social activities, including lectures, films, exhibits, guided visits to museums, wine tasting and discussion groups.” Why work with them: The Alliance has a large following of French culture enthusiasts in Southern California, which is the French Spotlight’s target audience. Size of organization: Moderately large. Social media outreach: More than 200 likes on Facebook. What did they do for the event: Didn’t really do much. A very nice organization to work with, but after review we discovered they didn’t put in email blasts, posts on their websites or post the banner, which were promised. What did we do for them: Set aside French Spotlight tickets for members of the organization and printed their logo on the trifold. Special notes: Because they were willing to work with us but did not follow up on their promise, it’s important to understand to constantly be reminding them. Ask to be added to their database of emails to confirm if the information for the event is being mentioned. Also, check their website daily. If it is evident that they are not doing what they have promised, keep reminding them. Keep in close contact!

BILLY NOORLAG Contact: Billy Noorlag Website: billynoorlag.com www.facebook.com/BillyNoorlagMusic Phone number: N/A Email: N/A Address: N/A Full description of organization: “Between his organic baselines, shaping segues, and narrative sets, Billy Noorlag's sound is as diverse as his following. Billy consistently fills bars, lofts, nightclubs, warehouses with an atmosphere of tantalizing, eclectic patterns and pulses, engineering the way electronic music is to be heard and understood. Inspired by the juxtaposition between the ambient sounds of his early influences, particularly plastikman (Richie Hawtin), and the dizzying nightlife he is engulfed in, the innovative musical experience Billy creates reflects the best of what techno has to offer. This comes as no surprise, as Billy immersed himself in the technologic music culture at it's onset.” Why work with them: Billy is recognized around the Orange County and Los Angeles are for DJing at various clubs and bars. He has years of experience, and he would be great for the event Size of organization: Small, himself. Social media outreach: More than 400 likes on his Facebook page. What did they do for the event: He DJ’d at the event in the True Religion store and helped with marketing. What did we do for them: He was a personal friend but it gave some exposure to him by adding his logo in the tri-fold. Special notes: He did this as a favor to one of the team members but unfortunately will not be helping next year.

CAKE.DTLA Contact: Melanie Rogers Website: www.facebook.com/Cakedtla Phone number: (909) 230-0590 Email: rogersmelanie11@gmail.com Full description of organization: Melanie Rogers is an independent baker who specializes in cakes. Why work with them: Macaroons are a French delicacy and members of the French Spotlight would enjoy her baked treats. Size of organization: Small, herself. Social media outreach: Minimal outreach; only 15 likes on Facebook. What did they do for the event: Melanie provided individually packaged macaroons that she baked herself. The presentation was beautiful and the macaroons were delicious. What did we do for them: The team gave Melanie an opportunity to publicize herself at the European Showcase. Special notes: She is willing to work with the Festival next year.

CHARLES TRAN Contact: Charles Tran Website: N/A Phone number: (714) 200-9032 Email: tran.c.charles@gmail.com Address: N/A Full description of organization: Charles is a freelance graphic designer based out of Irvine, CA. Specializing in dynamic communication strategies, Charles also has a great deal of experience in print design and brand identity. Why work with them: He is a creative designer who would be helpful in creating collaterals for the French Spotlight. Size of organization: Small, himself. Social media outreach: N/A What did they do for the event: Created the signature logo which was featured on Facebook, Twitter, flyers, and the tri-fold. What did we do for them: Recognized his work by putting his name in the tri-fold, along with giving him a graphic piece to add to his portfolio. Special notes: Use his logo for all of your marketing efforts. Keep in touch with him prior to using them.

COAST TO COAST COPY Contact: Sharon Scholl-Davis Website: www.coast2coastcopy.com Phone number: (949) 852-8571 Email: copies@coast2coastcopy.com Address: 5030 Campus Drive, Newport Beach , CA 92660 Full description of organization: â&#x20AC;&#x153;At Coast to Coast Copy you will find answers to all your Copy, Scanning and Printing needs. We provide a wide variety of services, including but not limited to high quality Digital Copies, Scanning and Printing. Check us out and you'll agree we have the Lowest Prices, Exceptional Service and...Delivery in O.C. Airport Area. Most black & white and color copy orders will be completed the same day, rush orders are not a problem!â&#x20AC;? Why work with them: They can print tri-folds. Size of organization: Small. Social Media Outreach: None. What did they do for the event: Printed 100-150 tri-folds. What are we doing for them: Published their logo on the tri-fold and gave them two tickets to the event. Special notes: Sharon was helpful, but not willing to print out that many copies and printed them on thin paper. In addition to Coast to Coast, the Italian Group assisted us with printing by utilizing their Northern Californian based printer SPK Associates to help print our trifolds. Also, Baird Printing was willing to help but lacked good communication. So if you reach them early in the year, they were willing to print more. Their info: Steve (949) 642-0621, graphics@bairdprinting.com.

CONSULATE GENERAL OF FRANCE IN LOS ANGELES Contact: Adrien Sarre Website: www.consulfrance-losangeles.org Phone number: (310) 235-3291 Email: adrien.sarre@diplomatie.gouv.fr Address: N/A Full description of organization: “The Consul General protects the community and that of French goods and French interests vis-à-vis the authorities of his country of residence. He assumes this role in accordance with French law and local law, in connection with the powers vested in it by the Vienna Convention on Consular Relations of 24 April 1963.” Why work with them: The consulate general has a significant influence with the French community in Southern California. Size of organization: Large. Social Media Outreach: Facebook shared under the title “Ministry of Foreign and European Affairs,” which has almost 20,000 likes. What did they do for the event: N/A What are we doing for them: N/A Special notes: Because Adrien is new to the United States, he said his influence for outreach was minimal, but hopefully the next time around he can be more helpful in publicizing the French Spotlight.

FRANCE TODAY/FRANCE AMERIQUE Contact: CC Glen Website: www.francetoday.com Phone number: (919) 593-9415 Email: ccglenn@francetoday.com Address: 333 West 39th St., Suite 702, New York, NY 10018 Full description of organization: “Now in its 25th year of publication, France Today is the definitive American authority on French travel and culture. Each monthly issue is filled with beautifully written and illustrated stories on French travel, food and wine, history, culture, fashion, design, shopping, real estate and more, giving readers an insider’s look at France’s most beautiful destinations, newest restaurants, smartest hotels and most intriguing people. With 45,000 readers every month, France Today is the only monthly magazine about France published in the United States.” Why work with them: France Today is the only French magazine that circulates nationwide in the United States, and their members are the French Spotlight’s key demographic. Size of organization: Total readership averages to 45,000 monthly readers (fairly large). Social Media Outreach: More than 2,000 likes on Facebook, and more than 3,000 followers on Twitter. What did they do for the event: France Today provided magazines to give to French Spotlight guests as they entered the theatre. They also publicized the French Spotlight via a 250x250 banner on their website, and put an ad in their weekly online newsletters for France Today and France Amerique. What did we do for them: By passing out magazines, we are bringing awareness to a product that interested publics may not have been are of prior to the event. We also printed their logo on the trifold. Special notes: CC is very nice to work with, but she takes a while to respond, keep calling if she doesn’t call back. Interested in working with the Festival next year.

FRENCH BUCKETS FLORIST Contact: Suzanne Website: www.frenchbuckets.com Phone number: (949) 759-0404 Email: N/A Address: 401 Newport Center Drive, Newport Beach 92660 Full description of organization: â&#x20AC;&#x153;French Buckets was created to pursue artistic endeavors through flora and fauna. Combining a degree in fine arts and a passion for botanicals, owner Sussanna Davidson lives her love of beautiful bouquets and gorgeous tabletops.â&#x20AC;? Why work with them: Suzanne can add a colorful and aesthetically pleasing look to the event with her floral arrangements. Size of organization: Small, herself. Social Media Outreach: Almost 500 likes on Facebook, and more than 250 followers on Twitter. What did they do for the event: Suzanne provided 18 beautiful floral arrangements for the tabletops at the European Showcase. What we do for them: Provided her logo on the trifold and two tickets to the event. Special notes: Some arrangements were misplaced after the European Showcase, possibly due to guests taking the arrangements home. In the future, festival volunteers and staff should be aware of items taken in and out of the event.

JAYDE PORTE, GRAPHIC DESIGNER Contact: Jayde Porte Website: N/A Phone number: (909) 740-4741 Email: jayde_porte@yahoo.com Address: Southern California Full description of organization: Jayde Porte is an independent graphic designer. Why work with them: Jayde is the friend of a friend, but was incredibly easy to work with and more than willing to help out. She was creative and knew exactly what we wanted and needed for the trifold. (See example in binder). Size of organization: Small, herself. Social Media Outreach: Minimal, none. What did they do for the event: Designed the tri-fold. What are we doing for them: Had her logo/signature printed on the tri-fold and provided her tickets to the event. Special notes: She may be interested in working with the Festival next year.

LOMOGRAPHY Contact: Michelle McIlroy Website: www.lomography.com Phone number: (323) 301-1414 ex 3 Email: michelle.mcilroy@lomography.com Address: 7998 Santa Monica Blvd., West Hollywood, CA 90046 Full description of organization: “Lomography is a magazine, a shop, and a community dedicated to analogue photography. It began with a fateful encounter in the early 1990s, when two students in Vienna, Austria, stumbled upon the Lomo Kompakt Automat – a small, enigmatic Russian camera. Mindlessly taking shots from the hip, and sometimes looking through the viewfinder, they were astounded with the mindblowing photos that it produced – the colours were vibrant, with deep saturation and vignettes that framed the shot – it was nothing like they had seen before! Upon returning home, friends wanted their own Lomo LC-A, igniting a new style of artistic experimental photography that we now know as Lomography!” Why work with them: Lomography has a global outreach, so we wanted to use their influence to reach potential Festival guests, and we also hoped the organization would donate cameras or other Lomography products for gift bags. Size of organization: Large—almost 2 million online visitors per month, and 10,000 press contacts globally. Social Media Outreach: More than 423,000 likes on Facebook, and almost 60,000 followers on Twitter What did they do for the event: They hosted a photo contest and one of the winners received two tickets to the French Spotlight. What are we doing for them: Gregg provided Lomography with access to host workshops on Saturday and Sunday of the Festival. Special notes: Their workshops were unsuccessful. Not sure if they want to work with the Festival again next year.

MIKE ARICK PHOTOGRAPHY Contact: Mike Arick Website: www.mikearickphotography.com Phone number: (714) 351-5702 Email: info@mikearickphography.com Address: N/A Full description of organization: Mike Arick is an independent photographer. Why work with them: Mike is an amazing photographer. Size of organization: Small, himself. Social Media Outreach: 447 friends on Facebook What did they do for the event: Mike took an assortment of amazing photographs for the event. What are we doing for them: Printed his name and logo on the trifold, and allowed him to pass out business cards at the French Spotlight. Special notes: Might be interested in working with the festival next year.

ORANGE BOX PHOTO BOOTH Contact: Aaron Stapish Website: www.orangeboxphotobooth.com Phone number: (714) 313-9745 Email: orangeboxphoto@yahoo.com Address: N/A Full description of organization: Orange Box Photo Booth is a company that shuttles a 5x5x8 ft. photo booth that can fit up to 10 people at a time. An assortment of props are always available, and pictures are printed within seconds. Logos or event titles can also be printed on the photos. Why work with them: The photo booth provides a fun and unique element to the event, and it gives attendees something to take home with them. Size of organization: Smallâ&#x20AC;&#x201D;Aaron and Social Media Outreach: More than 100 likes on Facebook What did they do for the event: Provided a photography service for guests. They made announcements on Facebook pages What did we do for them: Gave them exposure to potential clients, printed their logo in the trifold, and provided them extra tickets for the post-party at the European Showcase. Special notes: Might be interested in working with the Festival next year.

PORTAL LANGUAGES Contact: Reynaldo D’Angelo Website: www.portallanguages.com Phone number: (714) 979-1655 Email: N/A Address: N/A Full description of organization: “We are a language school dedicated to help you learn languages the Natural Way. Our methods are geared to allow you to acquire languages skills to maintain a basic conversation. Based on scientific facts we teach languages the Natural Way because we don’t ask you to use your memory. Language has its own place in our brain and it is not in the memory. Come evaluate our Natural Way method. Check your local school!” Why work with them: Portal Languages has a Size of organization: Large. Social Media Outreach: Minimal, none—but they have a very large group of people. What did they do for the event: They provided minimal publicity to key publics within their organization and meetup groups. What are we doing for them: We put their logo on the tri-fold and provided them tickets to the event. Special notes: To get more out of the partnership, constantly be in contact and if you are dissatisfied with the amount of information they are sending out to your key publics, be persistent when asking what you want from them.

SEBASTIAN ROCHER Contact: Sebastian Gonzales Website: www.facebook.com/SebastianRocher Phone number: (714) 725-5800 Email: sebastianrocher@gmail.com Address: N/A Full description of organization: Sebastian is an independent DJ and promoter for clubs and bars in the Orange county and Los Angeles area. Why work with them: Sebastian is a talented DJ who would be entertaining and fun at the European Showcase, and his large network of friends and followers could be reached through social media channels to promote the French Spotlight event. Size of organization: Small, himself. Social Media Outreach: More than 350 likes on Facebook, and almost 2,000 followers on Twitter. What did they do for the event: He Djâ&#x20AC;&#x2122;d at the True Religion store. What are we doing for them: He was a personal friend but it gave some exposure to him by adding his logo in the tri-fold. Special notes: Might be interested in working with the festival next year.

SWEET AND SMOKE Contact: Neil Sharum Website: www.neilsharum.com Phone number: N/A Email: neil@neilsharum.com Address: N/A Full description of organization: Neil Sharum is a well-known photographer in the Orange County and Los Angeles areas. Why work with them: He specializes in photography for clubs and bars, so his nightlife experience will be perfect in capturing the allure of the French Spotlight event. Size of organization: Small, himself. Social Media Outreach: Almost 600 friends on Facebook, and an active presence on his website and blog. What did they do for the event: He took candid photos throughout the event. What are we doing for them: He was a personal friend but it gave some exposure to him by adding his logo in the tri-fold and giving him something to add to his portfolio. Special notes: Might be interested in working with the festival next year.

SWEET SPILS Contact: Heather Spilsbury Website: www.sweetspils.com Phone number: (818) 470-6261 Email: heatherspils@hotmail.com Address: N/A Full description of organization: “Sweet Spils is built around the concept that a cake is not just an individual dessert, but an experience that should be shared. Our desserts create continued memories of good times spent with family and friends. Since 2003, Heather has been baking custom cakes for high profiles in the music, fashion, television and motion picture industries including, E! Entertainment & The Recording Academy (GRAMMYs).” / MOTO: “Sweet Spils cakes are meant to be shared, except minis, you can keep those all to yourself.” Why work with them: Heather’s desserts are a treat that anyone would enjoy. Size of organization: Small, herself. Social Media Outreach: More than 1,600 likes on Facebook, and almost 10,000 followers on Twitter. What did they do for the event: Provided an assortment of delicious cupcakes and cake bites. What did we do for them: Print Heather’s logo on the trifold and gave her tickets to the event. We also made shout outs on Facebook. Special notes: Heather forgot to provide a banner for the tabletop that included her baked goods, so there was minimal recognition for her work. Because it is important to have vendors recognized, it might be best to have a back up plan next year.

Calendar

JANUARY SUNDAY

MONDAY

TUESDAY

WEDNESDAY

THURSDAY

FRIDAY

SATURDAY

FIRST DAY BACK IN COMM 497T

RECONTACT LOMOGRAPHY

RECONTACT THE FLORIST

JANUARY SUNDAY

MONDAY

TUESDAY

WEDNESDAY

THURSDAY

FRIDAY

SATURDAY

FIRST DAY BACK IN COMM 497T

RECONTACT LOMOGRAPHY

RECONTACT THE FLORIST

FEBRUARY SUNDAY

MONDAY

TUESDAY

CONFERENCE CALL WITH GREGG & LOMOGRAPHY

CONFIRMATION OF ONE OF THE PHOTOGRAPHERS

THURSDAY

SATURDAY

FOLLOW UP WITH FLORIST 15

FIRST MEETING WITH GREGG AS A GROUP 26

FRIDAY

URBAN DECAY OFFERS SPECIALTY GIFT ITEMS

CONFIRMATION ON SUPPORT FROM PARTNERS AT UCLA 19

WEDNESDAY

MARCH SUNDAY

MONDAY

TUESDAY

WEDNESDAY

THURSDAY

FRIDAY

SATURDAY

SPONSORSHIP PROPOSAL FROM FRANCE TODAY 11

LOMOGRAPHY AGREES TO CONTEST — WIN TICKETS TO THE FRENCH SPOTLIGHT

CONTACT SWEET SPILS, BAKER 25

FRANCE TODAY PUBLICIZES FRENCH SPOTLIGHT IN EMAIL NEWSLETTER

MEET WITH FLORIST

APRIL SUNDAY

MONDAY 1

TUESDAY

WEDNESDAY

THURSDAY

FRIDAY

SATURDAY

FRENCH CONSULATE NEWSLETTER PRINTS NBFF INFO

FRENCH SPOTLIGHT PUBLICIZED ON ALLIANCE OC FACEBOOK PAGE

FRANCE TODAY PUBLICIZES FRENCH SPOTLIGHT IN EMAIL NEWSLETTER

FLYERS AND PRESS RELEASES ISSUED BY GREGG

BANNER PROVIDED TO FRANCE TODAY

AT LEAST 5 RESTAURANTS ARE CONFIRMED FOR THE EUROPEAN SHOWCASE

FRANCE TODAY PUBLICIZES FRENCH SPOTLIGHT IN EMAIL NEWSLETTER

LOCK IN GRAPHIC DESIGNER FOR TRII-FOLDS

FRANCE TODAY PUBLICIZES FRENCH SPOTLIGHT IN EMAIL NEWSLETTER

OPENING NIGHT OF THE NBFF

LOMOGRAPHY WINNERS RECONTACTED

LOMOGRAPHY WINNERS ANNOUNCED

CHAPMAN UNIVERSITY PUBLICIZES FRENCH SPOTLIGHT EVENT

MEET WITH GREGG & GLASE AT AFTERPARTY LOCATION, FASHION ISLAND

VENDOR PASS CONFIRMATION WITH GLASE

EVENT TIMELINE AND SET UP OF WILL CALL LIST

FRANCE TODAY PUBLICIZES FRENCH SPOTLIGHT IN EMAIL NEWSLETTER

MAY SUNDAY

MONDAY

TUESDAY

WEDNESDAY 1

THURSDAY

FRIDAY

FRENCH (BEGIN WRITING SPOTLIGHT! THANK YOUS TO

CLOSING NIGHT OF NBFF

SATURDAY 4

S/P/S)

LAST DAY OF CLASS IN COMM 497T 20

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Appendix

FOR IMMEDIATE RELEASE:

13th ANNUAL NEWPORT BEACH FILM FESTIVAL TO SHOWCASE AN EXCLUSIVE SCREENING OF FRENCH CINEMA French Spotlight Event to Feature the West Coast Premiere of The Day I Saw Your Heart Followed by Celebration of French Culture, Fashion and Music at Fashion Island Newport Beach, Calif. (Thursday, November 15, 2012) – On Tuesday, May 1, 2012 the 13th annual Newport Beach Film Festival (NBFF) will present its French Spotlight, an evening celebration of French cinema and culture. The event will feature the West Coast premiere of the award-winning film, The Day I Saw Your Heart, (Et Soudain Tout Le Monde Me Manqué) followed by a festive post-screening gala. The Day I saw Your Heart (2011, Drama, France, 98 minutes) is a touching, light-hearted, comedy-drama about family, relationship and how we relate to fathers, mothers, sisters and children – no matter our age. “The Festival continues a proud tradition of presenting the very best in contemporary French cinema. The Day I Saw Your Heart is and insightful comedy with a wonderful performance by Melanie Laurent (Inglourious Basterds, Beginners),” stated Gregg Schwenk, CEO of the NBFF. The film will screen on Tuesday, May 1 at 7:15pm at Edwards Big Newport (300 Newport Center Drive in Newport Beach, CA 92660). The post-screening celebration will take place at Fashion Island located across Newport Center Drive from the theaters. The evening will include 12 of top restaurants serving signature tastings, multiple DJs, live entertainment and a special performance by Orange County Aerial Arts. Fashion Island retail partners 7 For All Mankind, EVER and True Religion will offer special in-store promotions and entertainment. Admission to the French Spotlight film and the post party is $35.00. For ticket information and updates visit www.NewportBeachFilmFest.com

About The Newport Beach Film Festival Celebrated as one of the leading film festivals in the United States, the Newport Beach Film Festival has evolved into a prestigious multicultural event, attracting over 52,000 attendees to Southern California. Committed to enlightening the public with a first-class international film program, a forum for cultural understanding and enriching educational opportunities, the Festival focuses on showcasing a fresh and diverse collection of studio and independent films from around the globe. Located along the pristine Orange County coastline, the Newport Beach Film Festival offers attendees an optimal setting to experience filmmaking at its best. With its action packed slate of film screenings, red carpet galas, international spotlights, nightly receptions, compelling conversations with filmmakers, fashion shows, music performances and industry seminars, the Newport Beach Film Festival has quickly gained recognition among filmmakers and audiences worldwide. The 13th annual Newport Beach Film Festival runs April 26th - May 3th, 2012 and will spotlight over 450 films from around the world. www.NewportBeachFilmFest.com ### Festival Contact: Cory Ceizler Quartararo & Associates (Q&A) Cory@QandAMarketing (818) 497-7750 French Spotlight Event Contact: Name: Christina Brown Email: cpropmanager@yahoo.com Phone: (949) 357-7067

French Spotlight Shot List Call Time: 6:30pm Location: Big Newport Theatre *After the film starts we will head over to Fashion Island where I will need you to take some shots of the vendors setting up. You should have a small break from about 9:30pm-10:00pm. Call me with any questions. Pre-Screening People lined up waiting to go in People in front of step and repeat Shot of CEO Gregg Schwenk with French Team Shot of French Team solo Screening France Today & France Amerique Magazines People passing them out People reading them Packaged macarons Bookmarks People entering theatre People talking (crowd shots/candids) CEO Gregg Schwenk speaking before start of film Christina Brown speaking before start of film Group shot of French Team and Gregg before audience Any other speaker (if any) Volunteers Reps from Alliance OC (ask christina day of) Reps from Alliance SD (ask christina day of) Reynaldo from MeetUp (ask christina day of) POST EVENT People entering, giving their tickets Step and Repeat Orangebox photobooth People looking at pictures DJâ&#x20AC;&#x2122;s in action Floral arrangements (try and find someone admiring) All food and beverage tables SweetSpils dessert table along with any other dessert table Contest winner from LOMO (ask christina night of event) Contest winner from FB (ask christina night of event) Urban Decay gift bag winner Absolute bar Stella Artois bar People holding drinks (labels showing) Location itself All the different sponsor tables Aerial Artists Chocolate Gondola Group pic of Massage therapists in action After all this just take shots of whatever you see fit, I know youâ&#x20AC;&#x2122;ll be great.

FEBRUARY SUNDAY

MONDAY

TUESDAY

CONFERENCE CALL WITH GREGG & LOMOGRAPHY

CONFIRMATION OF ONE OF THE PHOTOGRAPHERS

THURSDAY

SATURDAY

FOLLOW UP WITH FLORIST 15

FIRST MEETING WITH GREGG AS A GROUP 26

FRIDAY

URBAN DECAY OFFERS SPECIALTY GIFT ITEMS

CONFIRMATION ON SUPPORT FROM PARTNERS AT UCLA 19

WEDNESDAY

MARCH SUNDAY

MONDAY

TUESDAY

WEDNESDAY

THURSDAY

FRIDAY

SATURDAY

SPONSORSHIP PROPOSAL FROM FRANCE TODAY 11

LOMOGRAPHY AGREES TO CONTEST — WIN TICKETS TO THE FRENCH SPOTLIGHT

CONTACT SWEET SPILS, BAKER 25

FRANCE TODAY PUBLICIZES FRENCH SPOTLIGHT IN EMAIL NEWSLETTER

MEET WITH FLORIST

APRIL SUNDAY

MONDAY 1

TUESDAY

WEDNESDAY

THURSDAY

FRIDAY

SATURDAY

FRENCH CONSULATE NEWSLETTER PRINTS NBFF INFO

FRENCH SPOTLIGHT PUBLICIZED ON ALLIANCE OC FACEBOOK PAGE

FRANCE TODAY PUBLICIZES FRENCH SPOTLIGHT IN EMAIL NEWSLETTER

FLYERS AND PRESS RELEASES ISSUED BY GREGG

BANNER PROVIDED TO FRANCE TODAY

AT LEAST 5 RESTAURANTS ARE CONFIRMED FOR THE EUROPEAN SHOWCASE

FRANCE TODAY PUBLICIZES FRENCH SPOTLIGHT IN EMAIL NEWSLETTER

LOCK IN GRAPHIC DESIGNER FOR TRII-FOLDS

FRANCE TODAY PUBLICIZES FRENCH SPOTLIGHT IN EMAIL NEWSLETTER

OPENING NIGHT OF THE NBFF

LOMOGRAPHY WINNERS RECONTACTED

LOMOGRAPHY WINNERS ANNOUNCED

CHAPMAN UNIVERSITY PUBLICIZES FRENCH SPOTLIGHT EVENT

MEET WITH GREGG & GLASE AT AFTERPARTY LOCATION, FASHION ISLAND

VENDOR PASS CONFIRMATION WITH GLASE

EVENT TIMELINE AND SET UP OF WILL CALL LIST

FRANCE TODAY PUBLICIZES FRENCH SPOTLIGHT IN EMAIL NEWSLETTER

MAY SUNDAY

MONDAY

TUESDAY

WEDNESDAY 1

THURSDAY

FRIDAY

FRENCH (BEGIN WRITING SPOTLIGHT! THANK YOUS TO

CLOSING NIGHT OF NBFF

SATURDAY 4

S/P/S)

LAST DAY OF CLASS IN COMM 497T 20