TECH PARTNER
austriamicrosystems inside THE SECRET ADVANTAGES OF ANALOG CIRCUITRY The austriamicrosystems.com website sports a tagline that reads: a leap ahead in analog. It’s a curious sort of tagline these days, since you might think that analog was doomed by digital several decades ago. Not so, says Mark Dickson, the company’s RFID Marketing Manager for their Wireless Business Product Line. “By using analog rather than digital signal processing in our circuits, they end up being much less complex and use about 70% less power.”
46 • Nordic IDea
austriamicrosystems provides innovative analog solutions in power management, sensors, sensor interfaces and mobile infotainment. Their high frequency integrated circuit (IC) developed for RFID use is intrinsic to the great success of Nordic ID devices. IC model 3992 is currently in use in the latest Nordic ID mobile computers, as well as the fixed reader Nordic ID Sampo. The module is what gives us a competitive edge both in processing speed and, thanks to ultra-low power consumption, in long
operational battery life for mobile computers, with up to 18 hours’ use on a single charge. “Over the years, austriamicrosystems have become a great partner,” says Jorma Lalla, the CEO of Nordic ID. “Not only do they create the most efficient, advanced RFID ICs available today, but they act on the data we give them to further improve their products.”