REVOLUTION 501c3 BRAND GUIDELINES
Revolution 501c3 – Brand Guidelines
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01 INTRODUCTION 02 BRAND VALUES 03 IDENTITY 04 TYPOGRAPHY 05 COLOR 06 PHOTOGRAPHY 07 EXTENSIONS
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01 INTRODUCTION
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WE ARE
A new breed of nonprofit. We are an organization dedicated to mobilizing charitable resources and sparking a philanthropic uprising among the masses. It’s a nonprofit of the people, for the people, by the people…
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OUR MISSION
To provide young men and women of New York City with a familiar gathering place where they can use their everyday purchasing power to donate to a good cause. To create a community of activism & awareness that is easy to join and fulfilling to be a part of.
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02 BRAND VALUES
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PRIMARY BRAND ATTRIBUTES BOLD / IRREVERENT/ HUMAN / AUTHENTIC
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03 IDENTITY
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MOOD IMAGERY
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IDENTITY LOGOTYPE Stencil Concept The public message, selfmade signs and industrial edge, applying words to walls, with paint or spray. The cut-out interplay of shapes in a bold and direct confrontation. Versatile and robust, it can be applied to anything and stand out. It takes the visual cues of a stencil treatment and creates a language around bold type and shapes. Utilizing the X as a graphic element.
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IDENTITY STENCIL
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IDENTITY PRIMARY LOCKUPS Using ‘501c3’ as a base, there will be the need to add additional brand qualifiers. This shows how ‘Revolution’ and ‘Bar’ are locked up at a large and small size.
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IDENTITY PRIMARY LOCKUPS Alternate color option A
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IDENTITY PRIMARY LOCKUPS Alternate color option B
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IDENTITY SECONDARY LOCKUPS Secondary lockups are used when the application calls for more of a horizontal solution. This is a secondary application when the stacked version is not visually appropriate.
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04 COLOR
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COLOR PRIMARY The ‘Revolution 501c3’ brand colors uses a basic palette with high contrast. The colors symbolize a revolutionary aspect as well as being synonymous with giving aid or care. Additional colors may be used for the ‘Bar’ and future brand qualifiers depending on the application and intent.
FLAME Red 032 U C0 M90 Y86 K0 R239 G65 B53 #EF4135
BLACK C0 M0 Y0 K0 R0 G0 B0 #000000
WHITE C0 M0 Y0 K0 R255 G255 B255 #FFFFFF
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05 TYPOGRAPHY
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TYPOGRAPHY PRIMARY To accompany the bold and geometric nature of the 501c3 logotype, Flama was chosen as the primary typeface. With it’s own bold and almost graphic characteristics the typeface pairs up well with the brand. About FLAMA Mário Feliciano’s Flama is an unornamented sans serif initially designed for signage which mixes aspects of European and American sans serifs. Flama was initally released with 5 weights in roman and italic, and is now 45 weights across 4 widths, including Thin weights which were commissioned by Black Book magazine. With its ‘neutral’ flavour, Flama proves to be highly efficient for signage, corporate as well as for editorial design. To purchase please visit http://vllg.com/Feliciano/Flama
ABCD 1234 ABCD 1234 Flama Bold
Flama Book
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06 PHOTOGRAPHY
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POINT AND SHOOT.
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IN THE MOMENT.
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PHOTOGRAPHY SAMPLES In the moment snapshot photography. Typically capturing the energy and spirit and energy of an particular event or moment. The lighting is far from perfect and subjects tend to be slightly rough around the edges.
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07 EXTENSIONS
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LET’S START A REVOLUTION.
TODD EMMETT FOUNDER, CEO Todd@Revolution501c3.org Post Office Box 1645 New York, NY 10159