Revive as a B Corp
Certified B Corporations are businesses that meet the highest standards of verified social and environmental performance, public transparency, and legal accountability to balance profit and purpose. B Corps are accelerating a global culture shift to redefine success in business and build a more inclusive and sustainable economy. There are currently over 2,500 Certified B Corporations in more than 50 countries. The B Corp community in the Benelux is growing. In 2019 we reached the milestone of 100 B Corps in the Benelux. In Belgium there are 12 companies certified of which well known companies like Danone and Alpro. During strategy meetings and network events, the Belgian B Corp movement is more than these 12 companies as we have partners who support this movement for example The Shift, Triodos Bank, CSR Campus and Foundation for Future Generations.
In 2019 we organised different events with this Belgian B Corp team, such as a CEO Diner at Revive, a B Welcome at Streetwize, a workshop around the B Corp assessment and two interactive introduction session on B Corp within The Shift.
‘Success or failure on sustainability goals cannot be measured only in terms of profit and loss. It must also be measured in terms of the wellbeing of billions of people and the health of our planet, and the sustainability sector’s record in moving the needle on those goals has been decidedly mixed. While there have been successes, our climate, water resources, oceans, forests, soils and biodiversity are all increasingly threatened. It is time to either step up — or to get out of the way’ (Elkington, 2019). Each year B Lab celebrates the companies who are leading the way in building a sustainable and inclusive economy that works for everyone. In 2019 Revive received again the Best For The World on the Environment Sector. Honorees are recognized for having the highest environmental, community, customer, worker or overall impact by earning a score in the top 10% on the B Impact Assessment. These businesses are proving that competing not only to be best in the world but best for the world is a winning strategy, and they can lead the way as mainstream businesses join the B Corp movement. We are leading the way toward a more sustainable and regenerative planet, and put the environment first in our everyday business practices.
Most of us attended the European B Corp Summit in Amsterdam in September. With John Elkington as keynote speaker, we aligned on a general agreement that the well known Triple Bottom Line concept of people, planet, profit isn’t the way to go anymore.
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